research
App uninstall rates and coronavirus: Lockdown is bad for retention
Apparently, consumers having a lot of time on their hands is bad for mobile app retention. Just possibly, they’re using all that free time to Marie...
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Coronavirus and mobile app installs: accelerating change
It’s been two months since the novel coronavirus was declared a global pandemic, and we’re still coping with a lot of hardship and uncertainty. A...
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Marketing trends before and after the coronavirus shutdown: what a billion app...
Millions have been impacted by coronavirus medically. Billions have been affected financially. When we last looked at the implications of coronavirus...
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CMOs on coronavirus: 250 marketing leaders on what to do now
Marketers at every company on the planet are wondering what to do in the coronavirus era. Over a million people have fallen ill with COVID-19...
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COVID-19 and digital marketing spend: what’s changing?
COVID-19 is changing everything. San Francisco has been told to shelter in place. New York City might be next. As local, state, and national...
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Tiktok ad revenue jumps 75X from May to...
Building growth loops in digital...
7 things your mobile attribution...
Growth loops: How to win the $5.6...
The death of app install fraud on...
The world’s best mobile ad networks:...
Install or Reinstall? 42% of Mobile App...
Taps, Clicks, Bricks: Part 5 – Five...
Taps, Clicks, Bricks: Part 3 – The New...
Taps, Clicks, Bricks: Part 2 – Shopping...
Taps, Clicks, Bricks: How Retail Giants...
Taps, Clicks, Bricks: Part 1 –...
Buy or DIY: What 66 Performance...
Ad Network Buy or DIY: What 66...
Google owns 100% of 2017’s top 10...
Marketing Technology 2018: 350...
Mobile is the ecosystem: All marketing...
2017: Global app install fraud is 7.8%...
86% of marketers can’t consistently...
Mobile Ad Fraud In India: Click Fraud...
Mobile ad fraud in India: 2.4X higher...
Unicorn Dinosaurs: How mobile is...
How Google App Indexing and Apple...
