research
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
Mobile growth is a chaotic space right now. Apple’s iOS 14.5 changed everything for mobile marketers: deprecating the IDFA, increasing privacy...
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$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android
Perhaps it’s not shocking. When you make huge changes in an ecosystem, huge changes result. And Apple’s massive privacy move in iOS 14.5...
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Fintech 2021: top 100 apps and ecosystem overview
Fintech is incandescent. In the first few months of 2021, the sector attracted almost $23 billion in investment: 50% more than all of 2020. And there...
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Zeroing out the Android advertising ID will impact only 2% of devices globally
Google’s doing privacy! Google’s doing privacy! Well, yes, sort of. But the adtech giant’s recent moves to increase privacy on...
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IDFA opt-in and iOS 14.5 adoption across 10 major countries: fresh data
Will mobile marketers be able to continue to do their jobs. Or, has the mobile advertising ecosystem fundamentally changed due to Apple’s...
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87% of mobile marketers are not ready for Apple’s SKAdNetwork and a post-IDFA...
3 martech supertrends for 2021 based on input from 350 CMOs and marketing...
Low Code Explosion: Why 37 Of The Top 50 Retail Apps Are Hybrid
Introducing the Complete Guide to Marketing Measurement in iOS 14
2020 Mobile Economy Report: 3.7B app installs reveal opportunity in disruption
App installs and coronavirus: 3 categories of disruption from January to July
Our economy in apps: Tracking coronavirus impact from January 2020 to the future
App uninstall rates and coronavirus: Lockdown is bad for retention
Coronavirus and mobile app installs: accelerating change
Marketing trends before and after the coronavirus shutdown: what a billion app...
CMOs on coronavirus: 250 marketing leaders on what to do now
COVID-19 and digital marketing spend: what’s changing?
New research: Singular ROI Index 2020
Tiktok ad revenue jumps 75X from May to November
Building growth loops in digital commerce: how to go in circles (the right way)
7 things your mobile attribution platform doesn’t do (but should)
Growth loops: How to win the $5.6 trillion digital commerce market
The death of app install fraud on Android
The world’s best mobile ad networks: Announcing the 2019 Singular ROI Index
Install or Reinstall? 42% of Mobile App Installs Are Actually Reinstalls (And...
Taps, Clicks, Bricks: Part 5 – Five Critical Components for Retail Success
Taps, Clicks, Bricks: Part 3 – The New Retail: Silicon Valley and Main Street...
Taps, Clicks, Bricks: Part 2 – Shopping Is Changing: The New Customer Journey
Taps, Clicks, Bricks: How Retail Giants Are Reinventing Commerce Via Mobile...
Taps, Clicks, Bricks: Part 1 – Omnichannel Customer Engagement Is the New Brand...
Buy or DIY: What 66 Performance Marketers With 1.3B Annual Clicks Told Us
Ad Network Buy or DIY: What 66 Performance Marketers With 1.3B Annual Clicks...
Google owns 100% of 2017’s top 10 fastest-growing SDKs on Android
