research
10 new players, 5 emerging platforms, and 2 industry giants: Singular ROI index 2021
Where do mobile marketers get the highest return on investment for their advertising dollars? In more than a few surprising places, according to...
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87% of mobile marketers are not ready for Apple’s SKAdNetwork and a post-IDFA future
The good news: almost 60% of marketers have a plan to implement Apple’s SKAdNetwork framework for app install measurement. The bad news: most haven’t...
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3 martech supertrends for 2021 based on input from 350 CMOs and marketing leaders
Every year I do a “future of marketing technology” report. Every year, the answers follow a similar pattern: virtual reality is the future of...
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Low Code Explosion: Why 37 Of The Top 50 Retail Apps Are Hybrid
Conventional wisdom says that the best possible mobile app is a native app using native code running natively. So why are 74% of the top retail apps...
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Introducing the Complete Guide to Marketing Measurement in iOS 14
What a few months it’s been in the mobile marketing space. This space is typically fast-paced and slightly chaotic, and Apple’s de facto...
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App installs and coronavirus: 3 categories of disruption from January to July
Our economy in apps: Tracking coronavirus impact from January 2020 to the future
App uninstall rates and coronavirus: Lockdown is bad for retention
Coronavirus and mobile app installs: accelerating change
Marketing trends before and after the coronavirus shutdown: what a billion app...
CMOs on coronavirus: 250 marketing leaders on what to do now
COVID-19 and digital marketing spend: what’s changing?
New research: Singular ROI Index 2020
Tiktok ad revenue jumps 75X from May to November
Building growth loops in digital commerce: how to go in circles (the right way)
7 things your mobile attribution platform doesn’t do (but should)
Growth loops: How to win the $5.6 trillion digital commerce market
The death of app install fraud on Android
The world’s best mobile ad networks: Announcing the 2019 Singular ROI Index
Install or Reinstall? 42% of Mobile App Installs Are Actually Reinstalls (And...
Taps, Clicks, Bricks: Part 5 – Five Critical Components for Retail Success
Taps, Clicks, Bricks: Part 3 – The New Retail: Silicon Valley and Main Street...
Taps, Clicks, Bricks: Part 2 – Shopping Is Changing: The New Customer Journey
Taps, Clicks, Bricks: How Retail Giants Are Reinventing Commerce Via Mobile...
Taps, Clicks, Bricks: Part 1 – Omnichannel Customer Engagement Is the New Brand...
Buy or DIY: What 66 Performance Marketers With 1.3B Annual Clicks Told Us
Ad Network Buy or DIY: What 66 Performance Marketers With 1.3B Annual Clicks...
Google owns 100% of 2017’s top 10 fastest-growing SDKs on Android
Marketing Technology 2018: 350 Marketers, CEOs, And Influencers Predict The...
Mobile is the ecosystem: All marketing channels by degree of mobility
2017: Global app install fraud is 7.8% and will cost marketers up to $2B
86% of marketers can’t consistently measure customers’ cross-device activity
Mobile Ad Fraud In India: Click Fraud Is 2.4X Worse, App Install Fraud 1.7X...
