research
Report: media mix modeling for mobile marketers
I just recently published a report for my client Singular on media mix modeling, which is super-hot right now in mobile marketing thanks to one major...
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The perfect storm: my report on MDR and modern cybersecurity
Cybersecurity attacks were up 50% in 2021, according to a report from Check Point Research. That makes perfect sense, because Covid work-from-home...
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The top 50 mobile games of 2021 (so far)
Games are ridiculously big. And mobile games are the largest and perhaps most innovative sector in gaming: 42% of all gaming revenues, according to...
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Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
Mobile growth is a chaotic space right now. Apple’s iOS 14.5 changed everything for mobile marketers: deprecating the IDFA, increasing privacy...
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$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android
Perhaps it’s not shocking. When you make huge changes in an ecosystem, huge changes result. And Apple’s massive privacy move in iOS 14.5...
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Zeroing out the Android advertising ID will impact only 2% of devices globally
IDFA opt-in and iOS 14.5 adoption across 10 major countries: fresh data
10 new players, 5 emerging platforms, and 2 industry giants: Singular ROI index...
87% of mobile marketers are not ready for Apple’s SKAdNetwork and a post-IDFA...
3 martech supertrends for 2021 based on input from 350 CMOs and marketing...
Low Code Explosion: Why 37 Of The Top 50 Retail Apps Are Hybrid
Introducing the Complete Guide to Marketing Measurement in iOS 14
2020 Mobile Economy Report: 3.7B app installs reveal opportunity in disruption
App installs and coronavirus: 3 categories of disruption from January to July
Our economy in apps: Tracking coronavirus impact from January 2020 to the future
App uninstall rates and coronavirus: Lockdown is bad for retention
Coronavirus and mobile app installs: accelerating change
Marketing trends before and after the coronavirus shutdown: what a billion app...
CMOs on coronavirus: 250 marketing leaders on what to do now
COVID-19 and digital marketing spend: what’s changing?
New research: Singular ROI Index 2020
Tiktok ad revenue jumps 75X from May to November
Building growth loops in digital commerce: how to go in circles (the right way)
7 things your mobile attribution platform doesn’t do (but should)
Growth loops: How to win the $5.6 trillion digital commerce market
The death of app install fraud on Android
The world’s best mobile ad networks: Announcing the 2019 Singular ROI Index
Install or Reinstall? 42% of Mobile App Installs Are Actually Reinstalls (And...
Taps, Clicks, Bricks: Part 5 – Five Critical Components for Retail Success
Taps, Clicks, Bricks: Part 3 – The New Retail: Silicon Valley and Main Street...
Taps, Clicks, Bricks: Part 2 – Shopping Is Changing: The New Customer Journey
Taps, Clicks, Bricks: How Retail Giants Are Reinventing Commerce Via Mobile...
Taps, Clicks, Bricks: Part 1 – Omnichannel Customer Engagement Is the New Brand...
