research
Tiktok ad revenue jumps 75X from May to November
There are space shuttles and there are rocket ships. And then there’s Tiktok. Tiktok has grown an amazing 614 million users this...
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Building growth loops in digital commerce: how to go in circles (the...
Viral growth is a wonderful thing, unfortunately in inverse proportion to its scarcity. But scalable growth loops helping you...
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7 things your mobile attribution platform doesn’t do (but should)
App marketers’ first and most important goal is profitable growth. Knowing where an app install came from is great, but it’s only...
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Growth loops: How to win the $5.6 trillion digital commerce market
E-commerce and m-commerce are hard. Retail in general is challenging, and digital commerce has both giant international...
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The death of app install fraud on Android
Digital ad fraud costs advertisers up to $19 billion, according to eMarketer. Or as much as $42 billion, according to Juniper...
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Install or Reinstall? 42% of Mobile App...
Taps, Clicks, Bricks: Part 5 – Five...
Taps, Clicks, Bricks: Part 3 – The New...
Taps, Clicks, Bricks: Part 2 – Shopping...
Taps, Clicks, Bricks: How Retail Giants...
Taps, Clicks, Bricks: Part 1 –...
Buy or DIY: What 66 Performance...
Ad Network Buy or DIY: What 66...
Google owns 100% of 2017’s top 10...
Marketing Technology 2018: 350...
Mobile is the ecosystem: All marketing...
2017: Global app install fraud is 7.8%...
86% of marketers can’t consistently...
Mobile Ad Fraud In India: Click Fraud...
Mobile ad fraud in India: 2.4X higher...
Unicorn Dinosaurs: How mobile is...
How Google App Indexing and Apple...
