research

SKAN 4 transition guide for mobile marketers
One of my major consulting clients, Singular, is in the marketing measurement space. The biggest change happening in mobile marketing over the past...
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New report: beating the bear and defeating the recession
Boom times sure are more fun than when things are going bust. But the reality is we have to face that it’s tougher now on many people, thanks...
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Report: media mix modeling for mobile marketers
I just recently published a report for my client Singular on media mix modeling, which is super-hot right now in mobile marketing thanks to one major...
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The perfect storm: my report on MDR and modern cybersecurity
Cybersecurity attacks were up 50% in 2021, according to a report from Check Point Research. That makes perfect sense, because Covid work-from-home...
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The top 50 mobile games of 2021 (so far)
Games are ridiculously big. And mobile games are the largest and perhaps most innovative sector in gaming: 42% of all gaming revenues, according to...
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