Marketers at every company on the planet are wondering what to do in the coronavirus era. Over a million people have fallen ill with COVID-19, hundreds of thousands if not millions are at risk of dying, and cancel everything is the mantra of the day. Social distancing is required for protecting lives—but not everyone can work remotely, and the economy has lost millions of jobs, with the looming potential of millions more.
Those jobs support families. They pay for health care. They support lives. And marketers keep the wheels of commerce turning that fuel that engine. While there is some good news, marketers worry. A down economy seems imminent, and that makes growth hard.
So I asked about 250 marketers for their top three tips for customer acquisition and growth in our current challenging situation. Here’s what they said.
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