news
All my latest writing, reports, speaking, and podcasts around the various internets
420,000 apps just disappeared from the App Store
In April, there were two million globally-available apps on the iOS App Store. In July, that number dropped by about 420,000 apps to 1.6 million...
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Micro-consulting via NFT: announcing the exclusive access John Koetsier NFT
I have minted an NFT. (OK, full disclosure, I’ve done a few of them.) But now, I have minted a specific NFT. A special NFT. An NFT that is not...
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iOS 15 is the delayed detonation of the iOS 14.5 privacy bomb
If you’re not at all engaged in mobile, mobile marketing, or mobile advertising, none of this will make sense to you. But in iOS 14.5, Apple...
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Making SKAN actionable by modeling missing data
If you’re a mobile marketer trying to boost app installs, you’ve had a tough year. Apple’s new privacy restrictions have been good...
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Privacy, consolidation, and context in adtech: Liftoff CEO Mark Ellis
What is an ad network these days? Amazon has an ad network. Uber Eats has an ad network. Doordash has an ad network. Gaming company Zynga owns an ad...
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Apple quietly buying ads via Google for high-value subscription apps to capture...
12 holiday app marketing tips for mobile growth pros
6 ways playable ads become anti-marketing
Learning from China, the world’s largest mobile economy
Out-of-stocks up 325% and discounts down as supply chain crunch hits holiday...
Elon Musk’s $25 billion Twitter poll: Sell Tesla stock to pay taxes?
iOS 15 and mobile marketing: your questions answered
Why 30% of young workers bypass corporate security on purpose
Spotify finally expanding video podcast platform
Guesting on ‘The Big Story’ podcast with the AdExchanger team
30 mobile marketing influencers that actually matter
Apple’s ad network is the biggest beneficiary of Apple’s new marketing rules:...
What Apple Music’s new $5 Voice Plan won’t let you do
Apple store crashing under onslaught of MacBook Pro buyers
Report: AppLovin SDK re-routed Apple’s SKAdNetwork postbacks to itself
Adtech consolidation continues: InMobi buys Appsumer
Google, the end of last-click measurement, and the future of attribution
Almost every iPhone owner will be using iOS 15’s Private Relay soon
Creators, crypto, future: chatting with Joseph Jaffe on ‘Is Not...
Adobe’s marketing AI let one customer cut ad spend 50% while growing sales 10%
The top 50 mobile games of 2021 (so far)
13 best practices for A/B testing mobile ads
InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and InMobi...
Freeing the App Store: the 36 best quotes from the Epic v Apple court judgement
Analyzing 3 years of fintech mobile ad spend: what do fintech growth marketers...
Cyborg or avatar: will you wear a robot, or operate it?
Making SKAdNetwork performant without fingerprinting (and getting 80% accurate...
Home fitness: Use of the peloton app dropped 42% in 4 months
