news
All my latest writing, reports, speaking, and podcasts around the various internets
13 best practices for A/B testing mobile ads
No-one ever publishes a list online that start with 13. I mean, it’s an unlucky number, right? That’s why I decided to use it, of course...
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InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and InMobi Telco
2021 has been a year of change on mobile. Less data, more privacy, for one. And the promise of more App Store freedom in terms of companies being...
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Freeing the App Store: the 36 best quotes from the Epic v Apple court judgement
What did we learn from the recent Epic Games (Fortnite maker) vs Apple lawsuit? Plenty. I am beyond impressed with US District Judge Yvonne Gonzalez...
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Analyzing 3 years of fintech mobile ad spend: what do fintech growth marketers know?
Fintech is an insane category right now. In the first quarter of this year, fintech startups raised $22.8 billion, 50% more than all of 2020...
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Making SKAdNetwork performant without fingerprinting (and getting 80% accurate pLTV)
Most mobile growth pros have adapted to Apple’s new privacy-safe iOS 14.5 and iOS 15 by switching from tracking users by IDFA (now hard to get...
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13 thoughts on payments, the App Store, Google Play, and the future of mobile...
Apple exec: ‘we are the greatest platform for distributing child porn’
Tesla Bot: Elon Musk reveals humanoid Tesla robot which is apparently not a joke
7 mobile games now make over $100 million every month
3 eternal truths in mobile marketing despite measurement and privacy changes
3 bits of career advice for your kids
AI fitness is boosting eSports stars’ games, says Counter-Strike player JW
A day in the life of a user acquisition manager
Elon Musk: Tim Cook’s refusal to meet cost Apple $640 billion
Softbank leads $200M investment into printable battery-free IoT startup Wiliot
Retail got Amazoned. Here’s why that might be great news for microbrands
Apple just killed (some) app uninstall tracking
Marketing analytics grew 9,400% in a decade. Have we hit peak analytics?
Fastest growing ad networks 2021, biggest hidden gems, and CPI, CTR, CPM...
Fueling the metaverse: Epic Games buys biggest 3D model platform Sketchfab
Manipulating the sine wave of electricity with software
Top 10 apps by downloads and revenue Q2 2021
Tesla wins first, second, and third in Car & Driver’s ‘EV 1000’ race
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
Million Doge Disco = Free Dogecoin + Pokemon Go + blockchain + NFTs + AR +...
First-party data at scale: what’s driving consolidation in mobile adtech
Apple’s iOS 14.5 impact: Android ad spend, ATT opt-in rates, ad network...
Smart fabric will make wearable tech truly wearable. Here’s how …
Smart fitness startup FightCamp raises $90M from Mike Tyson, Floyd ‘Money’...
Apple Watch camera: you wanted one … now here it is
Apple’s iOS 14.5 boosted a key Android app profitability factor by 2.5X
Building autonomous robots 10X faster with 3D printing and a modular robotics...
$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android
