news
All my latest writing, reports, speaking, and podcasts around the various internets
Apple just killed (some) app uninstall tracking
Apple’s privacy push continues, as Apple just killed some uninstall tracking in iOS 15 beta 4. Most significant app developers track app...
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Marketing analytics grew 9,400% in a decade. Have we hit peak analytics?
How many marketing analytics tools do we need? It’s a valid question, because there are currently something like 2,400 tools that do some kind...
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Fastest growing ad networks 2021, biggest hidden gems, and CPI, CTR, CPM benchmarks
We’re literally in the craziest period of growth marketing on mobile that I can remember. Ad spend is flowing out of iOS thanks to...
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Fueling the metaverse: Epic Games buys biggest 3D model platform Sketchfab
I have chatted with the CEO of Sketchfab, Alban Denoyel, before. He’s a key figure in inventing a future where you and I and anyone with a...
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Top 10 apps by downloads and revenue Q2 2021
One of the things App Annie does really well is provide a snapshot of the wider mobile ecosystem. Today they released their quarterly state-of-mobile...
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Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
Million Doge Disco = Free Dogecoin + Pokemon Go + blockchain + NFTs + AR +...
First-party data at scale: what’s driving consolidation in mobile adtech
Apple’s iOS 14.5 impact: Android ad spend, ATT opt-in rates, ad network...
Smart fabric will make wearable tech truly wearable. Here’s how …
Smart fitness startup FightCamp raises $90M from Mike Tyson, Floyd ‘Money’...
Apple Watch camera: you wanted one … now here it is
Apple’s iOS 14.5 boosted a key Android app profitability factor by 2.5X
Building autonomous robots 10X faster with 3D printing and a modular robotics...
$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android
Fintech 2021: top 100 apps and ecosystem overview
Zeroing out the Android advertising ID will impact only 2% of devices globally
Kid-safe marketing: why Apple’s recent changes are a huge boost
NFTs are evolving from things to experiences (and here’s the first-ever...
Apple wants 30% of virtually everything, creator platform Fanhouse finds out
Major iOS 15 attribution news: Advertiser access to SKAdNetwork postbacks, App...
iOS 14.5 by the numbers: adoption, ATT permission, ad spend trends, install...
Abstracting Amazon? Fakespot layers AI-based trust over digital commerce
6 macro trends hitting enterprise, work, and talent courtesy of Harvard...
Global Smartwatch market share: Apple 34%, Huawei 8%, Samsung 8%, Fitbit 4.2%
350 CMOs on digital transformation of marketing: the task 2021 demands
Space Inc: 10,000 Companies, $4T Value … And 52% American
IDFA opt-in and iOS 14.5 adoption across 10 major countries: fresh data
No pilot, no problem: Exyn announces level 4 autonomous drones
8 keys to App Tracking Transparency prompts that don’t suck
App Annie CEO Ted Krantz on iOS 14.5, adtech consolidation, super apps, and the...
Your super-simple totally guaranteed 12-step plan to mobile app success in...
14 ways mobile gaming user acquisition is changing in the era of SKAdNetwork
