7 things your mobile attribution platform doesn’t do (but should)

App marketers’ first and most important goal is profitable growth. Knowing where an app install came from is great, but it’s only part of a full mobile attribution platform.

How do you grow? Start by demanding much more from your mobile app attribution solution.

Beyond legacy attribution: it’s more than an install

Worst of all, basic mobile app attribution solutions were meant to answer one simple question: where did my install originate from?

Today’s marketers have so many more questions of their attribution tool:

  • What are my top and worst-performing creatives?
  • What was my best bidding strategy?
  • What is the actual return on each conversion?
  • What are my most ROI-positive media sources?

Those don’t sound like tradition app attribution questions, do they?

Get the full report on Singular’s website …

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John Koetsier