App marketers’ first and most important goal is profitable growth. Knowing where an app install came from is great, but it’s only part of a full mobile attribution platform.
Beyond legacy attribution: it’s more than an install
Worst of all, basic mobile app attribution solutions were meant to answer one simple question: where did my install originate from?
Today’s marketers have so many more questions of their attribution tool:
- What are my top and worst-performing creatives?
- What was my best bidding strategy?
- What is the actual return on each conversion?
- What are my most ROI-positive media sources?
Those don’t sound like tradition app attribution questions, do they?