Where do mobile marketers get the highest return on investment for their advertising dollars? In more than a few surprising places, according to Singular’s 2021 ROI Index.
In fact, there are no fewer than 10 new ad networks in the 2021 ROI report in various regions, on both major mobile platforms, and for various verticals. That’s the most in my memory and a compelling indicator of significant change in the mobile advertising space.
Appropriate, I suppose, during COVID and in the age of iOS 14.
Perhaps even more significantly, we have five major emerging platforms that are challenging the perennial heavyweights of digital advertising, Google and Facebook.