App uninstall rates and coronavirus: Lockdown is bad for retention


Apparently, consumers having a lot of time on their hands is bad for mobile app retention.

Just possibly, they’re using all that free time to Marie Kondo their smartphones. And, sad to say, if your app doesn’t spark joy … sparks fly.

We know that the Coronavirus shutdowns have boosted app installs. We know that organic app installs are significantly up, and up more than paid app installs. We also saw that paid user acquisition was up early in the shutdown thanks to hot categories like gaming, retail, and social.

But what about retention?

And what about app uninstall rates?

Get the full story in my post on Singular’s blog …