Every year I do a “future of marketing technology” report.
Every year, the answers follow a similar pattern: virtual reality is the future of marketing. Augmented reality is the future. AI is the future. Influencer marketing will change everything. Remember the chatbot craze? Personalization? Voice search? Personalized everything? Omnichannel? Messaging? Podcasts? Shoppable social media posts?
The list of hyped marketing technologies is very, very long. Always, marketers have hoped for a silver bullet. Always, vendors have promised one. Generally, marketers have bought into the hype, at least for six months or a year.
But not for 2021.
2020, apparently, was the death of hype for marketing technology.