research
Report: media mix modeling for mobile marketers
I just recently published a report for my client Singular on media mix modeling, which is super-hot right now in mobile marketing thanks to one major...
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The perfect storm: my report on MDR and modern cybersecurity
Cybersecurity attacks were up 50% in 2021, according to a report from Check Point Research. That makes perfect sense, because Covid work-from-home...
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The top 50 mobile games of 2021 (so far)
Games are ridiculously big. And mobile games are the largest and perhaps most innovative sector in gaming: 42% of all gaming revenues, according to...
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Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
Mobile growth is a chaotic space right now. Apple’s iOS 14.5 changed everything for mobile marketers: deprecating the IDFA, increasing privacy...
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$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android
Perhaps it’s not shocking. When you make huge changes in an ecosystem, huge changes result. And Apple’s massive privacy move in iOS 14.5...
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Google owns 100% of 2017’s top 10 fastest-growing SDKs on Android
Marketing Technology 2018: 350 Marketers, CEOs, And Influencers Predict The...
Mobile is the ecosystem: All marketing channels by degree of mobility
2017: Global app install fraud is 7.8% and will cost marketers up to $2B
86% of marketers can’t consistently measure customers’ cross-device activity
Mobile Ad Fraud In India: Click Fraud Is 2.4X Worse, App Install Fraud 1.7X...
Mobile ad fraud in India: 2.4X higher than global average
Unicorn Dinosaurs: How mobile is fueling Fortune 1000 success
How Google App Indexing and Apple Spotlight Search Impact ASO
