research
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
Mobile growth is a chaotic space right now. Apple’s iOS 14.5 changed everything for mobile marketers: deprecating the IDFA, increasing privacy...
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$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android
Perhaps it’s not shocking. When you make huge changes in an ecosystem, huge changes result. And Apple’s massive privacy move in iOS 14.5...
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Fintech 2021: top 100 apps and ecosystem overview
Fintech is incandescent. In the first few months of 2021, the sector attracted almost $23 billion in investment: 50% more than all of 2020. And there...
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Zeroing out the Android advertising ID will impact only 2% of devices globally
Google’s doing privacy! Google’s doing privacy! Well, yes, sort of. But the adtech giant’s recent moves to increase privacy on...
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IDFA opt-in and iOS 14.5 adoption across 10 major countries: fresh data
Will mobile marketers be able to continue to do their jobs. Or, has the mobile advertising ecosystem fundamentally changed due to Apple’s...
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2017: Global app install fraud is 7.8% and will cost marketers up to $2B
86% of marketers can’t consistently measure customers’ cross-device activity
Mobile Ad Fraud In India: Click Fraud Is 2.4X Worse, App Install Fraud 1.7X...
Mobile ad fraud in India: 2.4X higher than global average
Unicorn Dinosaurs: How mobile is fueling Fortune 1000 success
How Google App Indexing and Apple Spotlight Search Impact ASO
