research
87% of mobile marketers are not ready for Apple’s SKAdNetwork and a post-IDFA future
The good news: almost 60% of marketers have a plan to implement Apple’s SKAdNetwork framework for app install measurement. The bad news: most haven’t...
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3 martech supertrends for 2021 based on input from 350 CMOs and marketing leaders
Every year I do a “future of marketing technology” report. Every year, the answers follow a similar pattern: virtual reality is the future of...
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Low Code Explosion: Why 37 Of The Top 50 Retail Apps Are Hybrid
Conventional wisdom says that the best possible mobile app is a native app using native code running natively. So why are 74% of the top retail apps...
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Introducing the Complete Guide to Marketing Measurement in iOS 14
What a few months it’s been in the mobile marketing space. This space is typically fast-paced and slightly chaotic, and Apple’s de facto...
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2020 Mobile Economy Report: 3.7B app installs reveal opportunity in disruption
COVID-19 impacted history. It also changed friction in commercial and business activities And now, it requires action. COVID-19 is not just a single...
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