research

Where do mobile marketers get the highest return on investment for their advertising dollars? In more than a few surprising places, according to...

The good news: almost 60% of marketers have a plan to implement Apple’s SKAdNetwork framework for app install measurement. The bad news: most haven’t...

Every year I do a “future of marketing technology” report. Every year, the answers follow a similar pattern: virtual reality is the future of...

Conventional wisdom says that the best possible mobile app is a native app using native code running natively. So why are 74% of the top retail apps...

What a few months it’s been in the mobile marketing space. This space is typically fast-paced and slightly chaotic, and Apple’s de facto...