Four billion app installs from January to July reveal three different categories of mobile app business responses to coronavirus:
- New abnormal (outsized growth)
- Making a comeback (growth resumed)
- Still heavily impacted (really challenged)
If you’ve been following the Singular blog, you’ll have noticed our updates on the app ecosystem and coronavirus. (If you haven’t, go here and subscribe to our newsletter – we promise not to spam you. Scroll a bit, you’ll find it.) We’ve chronicled the coronavirus 19%jump in app installs, the missing dip, the drop in retention during lockdown, the 7-team alignment challenge, and much more.
Now we’re looking at the big picture: almost four billion app installs from January 2020 through to mid-July. That’s almost five months of corona time, and it’s enough to give good insight into how the most disruptive global event in nearly a century has impacted one of the newest industries on the planet: mobile marketing.
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