Tag - business

NHL on Google Video

As a proud Canadian (which, being translated, means “rabid hockey fan”) I could not be more delighted to see the NHL on Google Video. (More about it on the Google Video blog, ZDnet)

This is kids-cereal-tiger-yelling great.

It looks like it might take a couple of days for new games to get uploaded (last night’s Vancouver Canuck’s vs. Colorado Avalanche game is not yet up).

But full games are up, quality is just a little north of YouTube, and audio is excellent.

As far as the funny little bouncy-ball kids game where if someone runs into you when your feet happen to be moving, you get a penalty (OK, foul), I couldn’t care less if it’s no longer on Google Video.

Sorry, my prejudices are showing.

[tags] nhl, hockey, video, google, nba, john koetsier [/tags]

Usability: the cost of getting it wrong

I would bet a lot more money than is in my pocket right now that 50-75% of electronics returned are not, in fact, defective by damage or second law of thermodynamics.

Rather, I suspect they are defective by design.

Today my wife and I fought with our cordless phone system (tip: if it’s a system, it automatically sucks). It’s been phantom-ringing, not connecting, connecting only if you waited three rings, connecting if it felt like it, connecting if the moon was in the right phase and you had thrown a skunk over your left shoulder the previous night.

In other words, haunted.

Does anything suck more than phone usability? I’m talking about cell phones, about home cordless phones … anything but the old-fashioned rotary brick that never died.

We have three phones hooked up on one network, which we futzed with for about half an hour. In the end, we de-registered all the phones (i.e., told the main base station to forget about their existence) and then re-registered all the phones (i.e., told the main base station that they existed).

And now there is domestic bliss in the Koetsier household again, our fifth-grade daughter can phone her friends with impunity, and my wife’s sister can tie up the phone all night. (I, of course, regard phones as instruments of the devil and never use them unless poked with almost-molten cattle prods. After all, mothers might be calling. Or people who – ugh – might want me to do something. Cell phones, on the other hand, I will relunctantly answer, if no other alternatives exist. But that’s business, and I get usually paid for it, so I have no choice.)

But the point – and yes, there is a point – is that a couple times throughout the whole process we felt like chucking it all in, boxing up all the phones, and returning them. Obviously, they were broken. Obviously, they were not working. Obviously, we should be given a full refund.

I wonder how often that happens. How often does perfectly fine gadgetry (read: functioning with specs as designed) get returned simply because people can’t figure out how to make it work?

I would not be shocked if the answer is more than half.

And that’s got to cost somebody a whole lot of money. In comparison to which designing in usability starts to look cheap.

Agree?

Now that’s how you respond to a PR fiasco

PR Squared has just shown us the smart way to respond to a PR fiasco: be upfront, be available, tell the unvarnished facts without undue emphasis on blame, and do it right away:

… the client was obsessed with TechCrunch. Without consulting their SHIFT team, the company’s founder left a critical comment at TechCrunch. The client basically questioned Arrington’s integrity. This comment got picked up by ValleyWag. Which got picked up by Digg. Which led to Mr. Arrington posting at-length in defense of his integrity.

I don’t know if PR Squared fired their client or if things are going to work out, but they’ve done the right thing.

Agencies need to realize that their business is bigger than any one client. That their reputation is what will get them business in the future. And that having the wrong clients (who do the wrong things) can seriously impact their ability to get new clients … who don’t want to be associated with the smell of poorly thought-out, short-term, and ethically-challenged PR tactics.

How much better is this response than Edelman’s response to the recent Wal-Mart kafuffle?

Light-years.

. . .
. . .

Update:

Here’s Arrington’s post on PR Squared’s post. The best thing about social media is that we can make mistakes, apologize, and get along with each other afterward. Congrats all around.

[tags] pr, marketing, techcrunch, pr squared, fiasco, john koetsier [/tags]

It’s hard to be a social media marketing zealot

It’s hard to be a zealot. Have you ever thought that?

A zealot is passionate. A zealot is a true believer. A zealot is intolerant of unbelievers. A zealot breaks china. A zealot shouldn’t be allowed in the gift shop.

A zealot lacks patience. A zealot doesn’t understand when people don’t instantly grok what they’re talking about. A zealot doesn’t have a reverse gear. A zealot wants to be in fifth gear motoring at a hundred down the autobahn all day long.

A couple of days ago I updated my blog look and added a pic of myself, with a bit of an WTF section for new visitors: “Biz, tech, social media, PR, and marketing musings from a social media marketing zealot.” I wrote that because I’m passionate about what social media can do to change how people and companies talk. After all, we’re all people, aren’t we.

As a zealot, I sometimes remind myself that I’m limiting myself. I think of the Chinese proverb: “To a hammer, all problems look like a nail.” A zealot thinks his or her chosen tool is the only tool.

The problems seem so obvious:

    I mean, the 30-second spot is so dead.

    Adblindness is so prevalent.

    Old-skool corp-speak is so corpse-speak.

    Suits who think they can manage the message are so clueless.

    Marketers who think they control what a brand means are so 1950s sitcom.

    PR that’s operating just like 1985 is so echo-chamber delusional.

But sometimes it seems like 95% of the business world didn’t get the memo. And they don’t speak the same language. And they want instant solutions to complex problems. And I’m from Mars, and they’re from Venus. Or something like that.

Arrgghhh. It’s hard to be a zealot.

Patience is a virtue. Sometimes I just need a little bit more of it.

[tags] social media, marketing, pr, web2.0, zealot, business, john koetsier [/tags]

Naked Conversations: could use a bit more sizzle

Just finished Robert Scoble and Shel Israel’s Naked Conversations, about 3-4 months after starting it.

I found the book vaguely flat. Pretty tame and corporate, compared to the excitement and vibrancy of Scoble’s usual writing – his blog writing. Is it Shel that’s the difference? Or is it just the media, the form factor … the fact that this is a book, not a blog?

Maybe it’s just that the book is aging in a fast-paced environment. Or maybe Scoble and Israel felt the need to be extra-professional in a book about a then-and-still wild-west medium.

In any case: good, but a little boring.

The most likely reason: I’m in this social media blogging podcasting screencasting world every day … so it’s just not as new to me. The book is probably just what the doctor ordered for a little more of a newbie-ish audience.

[tags] scoble, shel israel, naked conversations, blogging, social media, john koetsier [/tags]

Achieving success in the blogosphere

Was great to see Leo Bottary at CSI thank some of the people who have participated on his blog Client Service Insights over the last month.

What most impresses me is that Leo, like other smart bloggers, is posting frequently, posting intelligently, and slowly but surely growing his audience. Going from nowhere to 50,000-ish in Technorati rankings doesn’t happen overnight, and it doesn’t happen at all for many bloggers.

That often results in frustration and sporadic, then very limited blogging.

But this is how you grow in the real world. Slow. But real.

[tags] leo bottary, client service insights, blogosphere, growth, technorati, rankings, john koetsier [/tags]

U-Tube, YouTube: potential pot of gold

I’m sure you’ve heard about U-Tube suing YouTube by now. Not intelligent. Not intelligent at all.

U-Tube has been handed a check for millions of dollars and they’re not smart enough to cash it.

Here’s the problem:

They complained a few weeks back that the site was being downed by heavy traffic as users looking for YouTube landed on their site instead, presumably by typing the wrong domain name. This downtime cost them a great deal of money in lost customers, they said. How big was the traffic spike? They claim unique visitors went from 1,500 to over 2 million per month. UTube has had to move hosts 5 times to cope with the traffic, with bandwidth bills increasing by a factor of 100, they claim. They registered the domain way back in 1996, so they have every claim to it – what’s more, they also argue that the UTube name is strongly tied to their identity.

Here’s what I would do:

  1. Change company URL. Inform all clients about 10 times.
  2. Put u-Tube.com on Google’s AdSense for Domains
  3. Watch the money roll in

Side benefit: Google will even host it for you.

Update: Sounds like U-tube wants a LOT of money:

On Monday, Girkins told Reuters an intermediary who said he was acting on behalf of YouTube had offered $1 million to buy the Internet address, but he turned down the offer and was holding out for $2.5 million to $3 million.

[tags] u-tube, youtube, legal, money, AdSense, google, john koetsier [/tags]

Long tail success: The Office on iTunes

Looks like the long tail saved The Office … check out this Ars Technica post and the original Newsday story.

“I’m not sure that we’d still have the show on the air” without the iTunes boost, says Angela Bromstead, president of NBC Universal Television Studio, which owns and produces “The Office.” “The network had only ordered so many episodes, but when it went on iTunes and really started taking off, that gave us another way to see the true potential other than just Nielsen. It just kind of happened at a great time.”

As a love-it-when-I-see-it fan of The Office who no longer watches much TV, this is great.

And it’s a validation of the long tail theory: when you have great tools enabling distribution of a large variety of [movies/TV shows/socks/anything] to just about anyone, you get greater variety. Add filters to help people identify and find things they’re interested in, and success can go way farther down the chart.

[tags] long tail, itunes, the office, nbc, john koetsier [/tags]

Online advertising tidbit: banners are NOT useless

If you’re like me, you’ve long since given up on banner ads.

After all, who cares that your ad has been shown 25 million times – if nothing happens, you don’t get sales, or you don’t get a traffic bump. And banner adblindness is such a major, major reality these days that this is often exactly what happens.

However, there may be a side benefit – one that a smart people with access to a lot better metrics and data than you and I could find:

If you run banner ads, one study for Harris Direct shows that you can increase your brand awareness about 7% after a reasonable buy of banner ads. That’s just fine, though I’m on the record as saying that most banner campaigns are a waste of money. The kicker? In the study, Harris did the banner buy and watched the number of clicks to their contextual ad (you know, the text ads) go up by 249% over the next week.

Wow.

The source is Usama Fayyad of Yahoo! (He’s one of the few people can say, “Well, yes, actually I am a rocket scientist.”) He now runs their Strategic Data Solutions division.

Source: Seth Godin.

[tags] online, advertising, banner, ads, PPC, Yahoo, AdWords, seth godin, john koetsier [/tags]

You will be assimilated: Google buys Jotspot

The juggernaut continues: Jotspot is now owned by Google.

Wow.

Purely from an individual perspective, this is really, really cool. Jotspot has been focused on building specialized wiki applications for specific purposes like wedding planning or class reunions. They were cool when they cost money, and they’ll be even better when they’re free, as the big G will undoubtedly make them.

(As stated in the FAQ, which was amusingly posted at the same time as the post on Google’s blog … before there was time for any questions to be asked, never mind frequently.)

As per usual Google acquisition strategy, Jotspot is now closed to further sign-ups until they migrate to Google’s platform.

Steve Rubel has his take (how will Google monetize?) and, of course, the Google blog has a post from Jotspot founder Joe Kraus.

AMA webcast: mining the blogosphere

The American Marketing Association has an upcoming webcast titled Mining the Blogosphere: It’s a Whole New World of Marketing.

The title is a little ominous … I have never viewed myself as a resource to be mined. I’m sure most other bloggers concur. However, the content appears to be fairly good:

Mining the blogosphere gives you a unique opportunity to:

  • Listen to what you’ve been missing
  • Act faster because you’ll be the first to understand
  • Win with customers and market share

What you will learn:

  • How to listen and understand the needs of customers and prospects
  • How they talk about you, your products, and your competitors, in their own words
  • How to tailor messages and product development to suit different customer types
  • How to measure the effectiveness, momentum and engagement of your marketing initiatives/programs.
  • How these lessons were used to launch one of the most successful word of mouth movements in recent memory and a great example of a company empowering a community of kindred spirits.

If you are a CMO, a brand manager, a product manager, advertising agency or marketing strategist, you won’t want to miss this informative webinar.

If you’re reading this blog, you probably don’t need to join in. It’s always interesting to see what traditional marketers are doing, however.

[tags] marketing, marketing2.0, AMA, john koetsier [/tags]

The problem(s) with Shutterfly

Shutterfly is a well-funded, well-run, well-executed company in the online photo printing space. Why then is it just barely breaking even?

This post in the Tabblo blog got me thinking. Tabblo’s saying that Shutterfly is competing against nonconsumption … i.e., not printing your photos. And they’re right.

The other reason Shutterfly having a tough time is they’re in the bloody printing industry, which traditionally has margins of around 6% when things are good, and massive capital costs in the form of printing presses.

What a depressing industry to be in. Sure, there’s a ton of printing going on right now, and will be for the foreseeable future. But, printing is a commodity business, there are lots of printers, and printers compete on price and turnaround speed. Quality is assumed – you ante up quality to get in the game.

Shutterfly probably looked like a great technology start-up at the beginning. It must have seemed that way to the founders and investors. However, Wall Street seems to know better and is valuing it as a manufacturing company.

Shutterfly’s shares had a brief run-up after their market debut on Sept. 29, but since then they have dropped to $13.35, or 11 percent below the offering price of $15.

Realistically, the only technology piece to Shutterfly is how the photos come in, and how the products are created by clients online. Everything else is traditional manufacturing/printing/shipping … even if they are using the most modern PDF-x1A to paper printing workflow.

What’s worse, its competitors are similar companies who are owned by major, well-heeled giants.

Shutterfly’s two main competitors in online photo printing, Ofoto and Snapfish, have been acquired by Kodak and Hewlett-Packard, respectively.

But even that’s not the worst part. The worst part is that those parent companies, HP and Kodak, both build digital presses that are used by all three companies, Shutterfly, Ofoto, and Snapfish to print photos and assorted photo products.

HP builds Indigo presses – which Shutterfly has 20-30 of – and Kodak builds several lines of digital presses. In other words, Shutterfly’s competitors own the very machines that Shutterfly runs on.

Who do you think can buy them cheaper? Don’t answer, it’s a rhetorical question. And it explains this:

Early last year, the standard price of a 4-by-6 print was around 29 cents. Today, they cost 19 cents at Shutterfly, 15 cents at Kodak and 12 cents at Snapfish, though volume discounts are available.

Sucks to be in a commodity industry. ‘Specially when you’re competing against the people who built the playing field.

[tags] shutterfly, ofoto, snapfish, photo, printing, commoditization, john koetsier [/tags]

Machiavellian isn’t the half of it

Want to get an insider’s view of the YouTube/Google deal? Check out Mark Cuban’s blog: Some intimate details on the Google YouTube Deal.

Includes such gems as:

The media companies had their typical challenges. Specifically, how to
get money from Youtube without being required to give any to the talent (musicians and actors)? If monies were received as part of a license to Youtube then they would contractually obligated to share a substantial portion of the proceeds with others. For example most record label contracts call for artists to get 50% of all license deals. It was decided the media companies would receive an equity position as an investor in Youtube which Google would buy from them. This shelters all the up front monies from any royalty demands by allowing them to classify it as gains from an investment position. A few savvy agents might complain about receiving nothing and get a token amount, but most will be unaware of what transpired.

Cuban doesn’t know if it’s true or not, but it sure appears to be.

[tags] google, youtube, gootube, tv, tv2.0, mark cuban, collusion, antitrust, john koetsier [/tags]

Yet more TV 2.0 news

survivortv.jpgTV is racing to becomewhatever it will become.

I happened to actually be watching some last night – a relatively rare occurence these days – and noticed ads for this service: GlobalTV online.

Beats my expectations
I checked it out today and it’s fairly cool. Cool in that I’m “watching” TV while I’m posting this. (Survivor, actually.)

Fairly cool in that they’re using a Flash-based player, so you don’t have to download some proprietary – or worse, Windows-only – video player.

And fairly cool in that while advertising is present, it is not ubiquitous.

But it’s not perfect
While the quality is probably a bit better than your average YouTube show, it’s small. The screenpic at the top of this post is full-size. I expected a little bigger.

And a couple of times when I paused the show, I had to actually refresh the page to get the show playing again, since it refused to restart when I pressed play.

And missing a couple of opportunities
But the TV station is really missing out on a couple of opportunities.

First of: why not put a sharing mechanism in place like YouTube or Revver? Let bloggers put TV shows on their sites with some cut&paste code. This would certainly increase viewership and ad revenue from pre-show, interstitial, and post-show advertising.

Secondly, if I was putting TV show up, I’d forget the pre and post ads, and just run occasional ads underneath the show – not obscuring it, but just taking up a bit of extra space below it.

That way you can not waste people’s time, ensure that if the show is seen, your ads are seen, and (potentially) show more ads in more innovative ways than the traditional 30-second spot. Plus, you don’t have to worry about giving fast-forward and rewind control

Not a TV “station” anymore
A little more social media marketing awareness would really help this take off, but one TV station on its own will not be compelling as one place that offers all or virtually all available shows.

After all, it’s not like they can only broadcast one show at a time anymore.

[tags] tv, global, survivor, social media, john koetsier [/tags]

Wierd Al shows the music industry the way

Ars Technica branches out from their standard hardware reviews and shows how Weird Al Yankovic finally got his first #1 single: White and Nerdy.

In three words:

  • YouTube
  • MySpace
  • iTunes

Everyone hates it when their sandbox is overturned, but the music industry has to realize the game has changed and the rules are different.

Indeed, it seems as if the Internet’s quick-spreading, viral nature has been almost singlehandedly responsible for Weird Al’s return to the spotlight. Free, non-DRMed downloads and user-uploaded music videos on YouTube are both things that the music industry has fought vigorously, but instead have managed to produce a Top 10 hit for Weird Al. Perhaps Weird Al’s success will prove to be a learning experience for the music industry.

But the business is still there.

[tags] weird al, yankovic, social media, marketing, youtube, myspace, itunes, music, john koetsier [/tags]

In praise of good timing

Talk about good timing – Chris Abraham jumped ship from Edelman just before the proverbial sh*t hit the proverbial fan:

Leaving my fancy agency and its cutting-edge online advocacy team in early August was a blessing in disguise.

Sounds like he would have been on the Wal-Mart team:

That was my team and was to be my project as the SAS. As SAS, Wal-Mart was my client. Never ever saw anything other than complete and utter transparency the entire time I was there.

Reputation is hard to gain, easy to lose. Good timing!

[tags] timing, social media, pr, edelman, wal-mart, john koetsier [/tags]

checking out the competition: Splashcast

Yup, I’m working on a web start-up. Yup, it involves aggregation and filtering. And nope, I’m nowhere near ready to start talking about it.

But I saw this today with great interest:

One of the solutions to this media overload is collaborative filtering. I want people who are smarter and hipper than me, and who share my tastes, to filter out the junk and deliver me just the good stuff. Amazon.com pioneered this and took it mainstream. YouTube still has a bit of room to improve their social filtering capabilities.

The other part of the solution is media syndication. Once the good stuff has been identified by people smarter and hipper than me, I want it aggregated, packaged up and delivered to me; I don’t want to have to go out of my way to find and collect it.

With SplashCast, we are attempting to marry collaborative filtering with media syndication, and make it easy, easy, easy for everyone.

How cool is that?

. . .
. . .

(Some long-term readers of bizhack may remember this post on dreaming. It’s relevant to this pre-pre-pre-release annoucement of my new venture.)

How to stop talking and start communicating

If you want to tell somebody something, you have to speak their language. And it helps to be in the same room.

  • If you’re on TV and your audience isn’t forget it
  • If you’re using traditional PR to get in papers and magazines and your customers aren’t, forget it
  • If you’re trying to send out email newsletters and your users would prefer text messages, forget it
  • If you’re using forums and the people you want to have a conversation with are reading blogs, forget it

That’s my response to nonsense like this: Why Apple doesn’t have a blogging policy.

IT AIN’T ABOUT BLOGGING. It’s about communication. it’s about sharing information. It’s about solving problems. And while Scoble loves to babble about blogs (because he is, ultimately, a blogger, not a communicator), Apple employees have been out there working with the customer base.

Wander through any of the lists.apple.com mailing lists, one of Apple’s core communication tools with their developers. On EVERY list, you’ll come to realize there are Apple engineers on them, answering questions, helping people, doing things. Same with the online forums (Apple’s and others). There are people out there, doing ad-hoc tech support on a regular basis. Some of them actually have it as part of their job description, some of them do it because they feel they should. I’d guess there are 100 Apple employees active on lists.apple.com alone, and likely that many on the Apple support boards.

Email lists and forums are for existing clients with technical problems. You’re forgetting people who have not yet exchanged money in their pockets with products on your shelves.

What about the people who want to enlist? What about the people who want to get on the bus? What about the people who want to stop and have a coffee? What about the people who want to join a community? What about the people who want to stop for a minute at the water cooler?

Attitudes like this …

And THAT is why Apple has no blogging policy. Because, frankly, it’d just get in the way of what is already going on: working with and communicating with Apple’s customers.

… are insular. Inward-focused. Limited and limiting.

Not that anything that you’re talking about currently doing is bad. Not at all. But, as always, good is the incessant evil enemy of best.

And best is communicating with all your clients by engaging them where they are, in the language that they speak, with the media that they use.

[tags] apple, blogging, communicating, marketing, web2.0, pr, john koetsier [/tags]

Kontera: creating in-text irrelevance

Checking the score on the big game? You must be looking to buy a football. Reading a review of a new movie? You must be interested in picking up a new flat-screen TV. Getting the news of a heavyweight boxer’s murder in Jamaica?

kontera.jpgYou must be interested in buying crayons for your restaurant.

You’ve run across Kontera – a contextual text-link pay-per-click network focused on “creating in-text relevance.” There’s only one problem: irrelevance.

When you focus on individual words as the unit of relevance, you generate irrelevance, as seen above. Only by focusing on the entire post, story, or page can you have a hope of generating anything but the most accidental form of relevance.

Such as an advertising network assuming that if you see the words “Don King” on a webpage, you must be interested in locating this individual.

kontera2.jpgPerhaps he’s a long-lost classmate. And it’ll only cost you $9.95.

. . .
. . .

Note: Kontera competitor Vibrant Media can probably be put in the same category.

[tags] kontera, advertising, PPC, adsense, adwords, john koetsier [/tags]

The internet doesn’t suck as hard as Steve Maich

Sometimes you see a story so mind-blowingly moronic you just have to flame it. Today, that’s Steve Maich’s Pornography, gambling, lies, theft and terrorism: The Internet sucks.

It’s a long – very long – tirade against the web. It’s full of inaccuracies. It’s loaded with hyperbole. It’s jammed with bombastic nonsense. And it doesn’t even have the lovable stylistic cantankerousness of a Nick Carr to make it halfways bearable.

In short, it sucks. Here’s why:

Dark fibre sitting idle
According to Maich, the soils of the earth are just bursting with dark fibre:

They’re all still down there, out of sight and all but out of mind — hundreds of millions of miles of hair-thin strands of glass … And almost all of it sits empty, dark and idle — an unseen monument to every unfulfilled promise of the Internet.

Wrong: dark fibre is being lit up all over the place.

Internet not changing anything
According to Maich, the experts who predicted the internet would change many of our modes of communication have been proven wrong:

Billions would flood into cyberspace, changing everything about the way we communicate, educate and entertain.

They’re still selling the same old line.

Wrong. Over a billion have flooded onto the net. More are coming. And all of them are communicating, educating and being educated, and entertaining and being entertained in ways too numerous to count.

YouTube is just pirated media and assorted garbage
According to Maich, Google’s purchase of YouTube was stupid, and YouTube has absolutely no value whatsoever:

On Oct. 9, Google bought YouTube — an Internet site used primarily for the unauthorized distribution of copyrighted material and minute-long clips of people singing karaoke in their basements. This titan of new media, we’re told, is worth US$1.65 billion. It’s just the latest step in our long descent into cyber-madness.

Wrong. Content owners are starting to see that keeping their content locked in digital barns is just letting it age poorly, making no money. They’re starting to do deals that will see returns with viewing.

And on Google’s “cyber-madness?” It was more than paid for the very next day.

The web is the seedy, wrong-side-of-the-tracks part of town
According to Maich, you wouldn’t want to go anywhere on the web at night, or without a bunch of friends to protect you:

The idealists who conceived and pioneered the Web described a kind of enlightened utopia built on mutual understanding, a world in which knowledge is limited only by one’s curiosity. Instead, we have constructed a virtual Wild West, where the masses indulge their darkest vices, pirates of all kinds troll for victims, and the rest of us have come to accept that cyberspace isn’t the kind of place you’d want to raise your kids. The great multinational exchange of ideas and goodwill has devolved into a food fight. And the virtual marketplace is a great place to get robbed.

Yup – it’s just like the real world: good, bad, and ugly. Get used to it. But be aware that while there’s bad areas, they are far outweighed by all the good neighborhoods.

(And by the way, if you use a Mac, you’re less likely to get hijacked.)

You can’t find any answers online
Maich says that good information is impossible to filter out online:

The answers to the great questions of our world may be out there somewhere, but finding them will require you to first wade through an ocean of misinformation, trivia and sludge.

How does he manage to tie his shoelaces? Is he able to chew gum and walk at the same time? Has he never heard of Google? Wikipedia?

Where there’s a lot of information we need good filters. Thanks to Google and others, we do – and they’re getting better all the time.

Web users are crude and stupid. So’s the web itself
Maich has very little respect for the billion or so people who are online:

Let’s put this in terms crude enough for all cyber-dwellers to grasp. The Internet sucks.

We’re crude? Can’t grasp complex topics? Friend, read a few blogs. There are more intelligent things being written online than virtually any other media today.

Experts who say the internet is a massive force for change are naive
Maich doesn’t believe the “hype:”

… Experts competed with one another to see who could attach the most outrageous superlative to the nascent technology … Bill Gates, in a famous editorial for the New York Times, called the Internet a “tidal wave” that “will wash over the computer industry and many others, drowning those who don’t learn to swim in its waves.”

Indeed it has, Steve. Indeed it has. Perhaps you haven’t noticed iTunes. Or the fact that investment in desktop software has been moving to online applications. Or Salesforce.com. Or .Net. Software-as-a-service. Regular security updates over the web. The multi-billion-dollar instant giant that is Google! The innovation and service we see in 37signals. The rise of a nothing like MySpace to a challenger of traditional media. The examples are too many to list.

The internet is not a significant invention
According to Maich, the internet is less significant than household appliances:

This year, the National Academy of Engineering released its list of the 20 greatest engineering accomplishments of the past 100 years. The Internet ranked 13th, but even that ranking seems laughably generous. For instance, it came in just ahead of imaging technologies like the X-ray, MRI and radar — breakthroughs that have allowed us to look inside the human body without breaking the skin, to predict the weather, and to see things invisible to the human eye. Has the Internet achieved anything remotely comparable? Next on the list are household appliances. Try going back to doing the family’s laundry by hand for one week, and then see if you’d gladly trade your Internet connection to get your washing machine back.

I know ignorance is invincible, but the fact is that the internet ties together many of those weather stations that help us predict the weather. Here’s a trivial, personal example – that power has even hit the average joe.

What’s more important – clean clothes or knowledge? Knowledge, after all, is a life-saver. And not just in one situation, either. I’ll take knowledge, thank you very much, and there has never been a better invention for sharing and communicating knowledge than the internet.

The internet is nothing new
Maich sees no new technology in the networking of computers and servers:

The trouble with the Net, he says, is that it has produced precious little that is really new. Just about everything that’s accessible through the Web was available through other means before. Email is fine, for instance, but it pales next to the achievement of the telegraph, which shortened the time required to communicate over vast distances from weeks to minutes. The internal combustion engine, refrigeration, even air conditioning, had profound impacts on our lives, making the impossible practical. The Web does nothing of the sort. Emails replace faxes and phone calls. Online shopping replaces sales that used to be made through a catalogue. And for all but the most socially isolated, every hour spent trolling through chat rooms replaces an hour that might otherwise have been spent in real, live conversation.

I’m sorry, but here’s where you lose ALL credibility and betray yourself as just a lonely crank with an axe to grind.

I mean, comparing email to the telegraph – where you had to walk to some office, pay some money, enter some funky code, and send messages letter by letter (each costing you more) to someone else who would have to get a paper representation of your message delivered from the telegraph office in their town – is just beyond stupid. I could make similar arguments regarding faxes and phone calls and shopping, but I’m just too tired.

Nothing new under the sun
We’re not actually doing anything new, says Maich:

Even in the research and academic communities, which always had the most to gain from the Internet, Gordon says, the advantages should be kept in perspective. “It has made collaboration and communication faster and more efficient, but we’re still doing the same things,” he says.

No, of course not. We’ve always been able to videoconference with people a globe away. We’ve always been able to write a document with someone 500 kilometres away at the same time in the same application on the same document. We’ve always been able to send the plumber a picture of the pieces left over when we finished “assembling” the dishwasher in about 30 seconds. And average individuals with almost no income have always been able to publish to an audience of thousands with no more effort than writing a letter.

It’s the end of paid content
These guys all go to the same sources and get fed the same tripe:

In 1995, the U.S. government’s top copyright officer, Marybeth Peters, called the Internet “the world’s biggest copying machine.” She didn’t know the half of it. At the time, slow connection speeds and weak processing power meant the Web was still essentially a print medium. Within a couple of years, however, the full force of the Web’s assault on intellectual property rights would come into focus.

There is more content being produced now than ever. Every new technology means content industries have to adapt to new ways of doing business. The VCR was going to rape the movie industry. The reality is we’re entering an attention economy and content providers have to catch up – and they’re starting to.

There are inaccuracies online
Unbelievable as it may seem, Maich says that there is some stuff that is wrong online:

On Wednesday, July 5, Ken Lay, the former chairman and CEO of Enron Corp. died in Colorado. The news first hit the wires around 10 a.m., and at 10:06 Wikipedia, the online encyclopedia that allows users to update and modify entries, proclaimed that Lay had died “of an apparent suicide.” Two minutes later, somebody changed the entry to say Lay had died “of an apparent heart attack or suicide.” Less than a minute later, some cooler head intervened and corrected the entry to say the cause of death was “yet to be determined.” At 10:11 the entry was changed again, this time asserting that “The guilt of ruining so many lives finally led him to suicide.”

Yes, it’s true. But sir, as we’ve seen in your lousy error-ridden article, that also happens offline. And, as Nature showed, Wikipedia accuracy actually rivals that of Encyclopedia Britannica.

The internet is full of rank amateurism
It’s distasteful, really. Those plebes, why won’t they learn their place?

In the place of hard information, the Net has ushered in the era of the amateur commentator. Rather than reporting the news, the Internet actually excels at allowing millions to analyze the news of the day on their blogs and message boards … Sounds spectacular, but what’s the great value of a participatory marketplace of mass speech if so few have anything to say that’s worth buying?

Bloggers broke the Sony DRM issue. Bloggers broke the Foley scandal. And bloggers are breaking more and more stories all the time, as well as providing the most insightful analysis you can find.

. . .
. . .

What’s the point?
I could go on and on, knocking down Maich’s points one by one. But what’s the point? It’s fairly obvious, I think, that he’s not being intellectually honest.

Instead, he’s picked a position and is sticking to it, ignoring all evidence to the contrary.

Pathetic!

. . .
. . .

Other people discussing this post:

[tags] steve maich, macleans, internet, blogging, web, john koetsier [/tags]

Yahoo private label photos – is this new?

Yahoo! now offers private-label photo sharing/developing sites, as I just found out today by getting an email from Roger’s Photo, a photo uploading and developing service from a Canadian company:

Dear Customer,

We regret to inform you that as of November 21, 2006 Rogers Photo will no longer be available.

. . .

If you are looking for a photo storage and sharing solution, Rogers Yahoo! Photos makes storing, organizing, uploading and sharing your digital photos easier than ever, for more information take an online tour now. To subscribe to Rogers Yahoo! Hi-Speed Internet go to rogers.com/internet or call 1-888-ROGERS1.

Interesting. Maybe I’m the last guy on the planet to figure out that Yahoo! is offering private-label sites for photo-sharing (and, in this case, internet access).

[tags] yahoo, photos, private label, rogers, john koetsier [/tags]

Wishing is not a valid strategy

Whoda thunk it? Apparently wishing is not a valid business strategy.

My friend Mike Wagner at Own Your Brand just posted a delightful little baseball parable. Here’s the moral:

Stretching your organization by aiming high is admirable – even desirable. However, it must be done in a truthful and realistic way which is supported by actionable plans.

So, when asked for next year’s sales projections, just remember: Wishing is not a business strategy.

The applications are many, and they go way beyond sales projections:

  • Projects – completing
  • Committments – fulfilling
  • Promises – keeping
[tags] mike wagner, wishing, business, strategy, john koetsier [/tags]

Zune product manager is a buzzword generator

Just watching Scoble’s video podcast with the product manager of Zune, Matt Jubelirer.

Forget the Zune, I don’t like Matt’s language:

  • consumers
  • the device
  • interacting with the community
  • digital entertainment device
  • the device
  • content
  • did I say the device?
  • user experience
  • quality assurance processes
  • innovative
  • end-to-end system
  • album art experience
  • customer interaction
  • ecosystem
  • the sharing scenario

You would never hear Steve Jobs talk like this. When will Microsofties learn that it’s about authentic simple emotional things … not how smart they are or how many buzzwords they picked up in B-school?

(And why on earth is he not calling it Zune every time, instead of device? Poor branding!)

On the other hand, he’s young and obviously pretty sharp, well-spoken, personable. He’ll learn. And, contrary to Jobs, I do think the ability to send a song or a photo to someone else is pretty cool.

The funniest thing: he obviously doesn’t want to say “iPod” or “Apple” or “iTune.” It’s amusing to see him and Scoble find numerous ways to NOT say anything related to a certain fruity Cupertino-based company.

. . .
. . .

Update:
This story just hit Techmeme in the discussion on Scoble’s video podcast (at least when it shows on the home page).

[tags] zune, scoble, Matt Jubelirer, scobleshow, microsoft, podcast, john koetsier [/tags]

Advertising wants to be free? Get a clue!

From the shamelessly-reposted-from-elsewhere department:

Scott Karp on Publishing 2.0 seems to have a hard time understanding why, in a social media new media web 2.0 conversational marketing world, companies would still want to advertise:

I’ve written before about the challenge MySpace faces in getting companies to pay for what individuals can get for free, i.e. a MySpace page. But really all of media — including the newly adopted software industry — faces the same problem. In fact, small businesses connecting with customers directly sounds like a challenge to Google as well.

I don’t think that’s a difficult question at all. In fact, I think the answer is startlingly, blindingly obvious. Here’s the comment I posted in response:

Either I’m stupid, and too quickly jumping to what I think is the obvious response to your post, Scott, or you’re missing something really obvious.

Conversations are slow, by and large, because they require the formation of some level of relationship. Sure, there’s the occasional viral shooting star that jumps to huge numbers very quickly, but for most companies, building audience is long, hard, slow work.

Good work, and rewarding work, but long and slow.

Advertising is a way to short-cut that process … a way to speed up awareness levels that then buy you the opportunity to have a conversation with a potential client, which in turn buys you the opportunity to potentially make a sale.

Let’s face it: not everyone who needs office cleaning done in Anytown is going to jump on MySpace to find a janitor. And not every janitorial firm will rank in the first few Google results, particularly if they’re new to the new media game.

So advertising is a way to pay to get on that first page. Maybe it’s temporary. Maybe you abandon it when you get big and smart and popular enough.

But it’s a good kick-start.

I think we see the social media marketing success stories like English Cut and think that it’s all easy, quick, and free. Well, Thomas Mahon has been blogging for almost two years. There are overnight successes, but they are by and large the exception, not the rule.

I also wonder if overnight successes have any staying power. Andrew Catton of DabbleDB was at Vancouver Enterprise Forum last night, and one thing he said caught my ear: the blogosphere buzz that rocketed DabbleDB to the forefront is largely over by now … and now the company has to survive and thrive on its own merits, and on a slower, more “normal” growth trajectory.

I live and die on the successes of social media integrated into the lifeblood of a company for marketing, for product development, for voice of the customer, and PR. But there’s no doubt that advertising still has a major, major role to play.

Perhaps all businesses should be viral, but that does not mean that all can instantly and successfully become viral.

[tags] advertising, google, adsense, adwords, publishing2.0, john koetsier [/tags]

How to have fun networking (seriously!)

Don’t you hate networking … schmoozing, walking up to strangers, button-holing people, blabbing about how you are VP of this or CxO of that, and shoving your business card in their pockets?

But at VEF last night I had a great time networking – and it was simple, too. I met seven new, interesting, technical, and business-oriented people. I learned new relevant things. I found out how others had solved non-trivial technical and social problems. And I heard about interesting companies doing cool things that I had somehow never heard of before.

How? Simple.

It’s not about you
I focused on other people. Instead of coming up with all kinds of things to say, introductions to make, pitches to deliver, I just focused on others. Completely.

All of a sudden, everything became easy.

I would walk up to someone, say hi, and ask them what they do. Then I would just listen – really listen. People love to talk – most people, anyways. And their favorite subject is themselves.

But for many of us, listening is not easy, and it’s not natural.

Real listening means:

  1. Being genuinely interested
  2. Asking clarifying questions
  3. Commenting intelligently from time to time
  4. Maintaining eye contact about 80% of the time
  5. Most importantly, paying attention

Conversely, listening does NOT mean:

  1. Furiously thinking of the next thing you’re going to say
  2. Looking around the room, thinking about who you’re NOT talking to right now
  3. Interrupting
  4. Turning the conversation where you want it to go

Don’t worry – they’ll get to you
By now, you might be wondering … OK, but the point of networking is making contacts. If I just listen, what’s the point?

Fear not – the conversation will come to you. Inevitably, except with the most conceited and solipsistic people, the question will be asked: “So, what do you do?”

That’s your opportunity. Not to dominate the conversation, and not to give a long-winded spiel about your new business venture. It’s your opportunity to give your 30-second elevator pitch. For instance, here’s mine:

I’m John Koetsier … by day I’m a product manager for an education company, and by night I’m a social media consultant – blogging, podcasting, etc. – helping companies figure out how social media can help with marketing, product development, and PR.

That’s it – no more. If someone’s interested, they’ll pick it up. Inevitably, if you’ve crafted a compelling enough elevator pitch, someone will say: “Cool. What does that mean?” Or some other question about social media (in my case; something different in yours).

That’s what I did last night, and that’s what worked – seven times. And I had a much better time than at most meet & greets.

The secret is actually to be interested in people and interested in what they do. This is so rare that people will want to talk to you and – amazingly – think that you are interesting.

After that, it’s all easy.

. . .
. . .

Interested in more information about networking? Check out Darcy Rezac’s The Frog and the Prince. I participated in an online seminar of his half a year ago, and really, really enjoyed it.

[tags] networking, schmoozing, john koetsier [/tags]

Vancouver Enterprise Forum (last night)

VEF was great last night – met lots of interesting people that I hope to be blogging about over the next few days.

Paul Kedrosky was there and gave a typically excellent presentation on “so-called Enterprise 2.0.” Check it out – it’s titled Sheer Hype by Desperate Men. Any presentation with that as a title can’t possibly suck.

I managed to meet up and say hi – Paul’s personable and approachable. Even asked for a business card, which of course, I have no hope he’ll retain among the floods I’m sure he picks up every day.

Other speakers were not quite at that standard, including Anthony Sukow of Terapeak, who completely jumped the couch at the end of his presentation. Perhaps he misunderstood and thought that VEF was a self-help organization, because he droned on for about 5 minutes overtime on following your dreams and doing what you want, regardless of what your VCs say, while the audience was dying in the seats and muffled laughter was heard throughout the theatre.

More later …

[tags] vef, vancouver, enterprise 2.0, kedrosky, john koetsier [/tags]

Vancouver Enterprise Forum tonight

science-world-vancouver.jpgIf you’re in the Vancouver area, kick on over to that big silver geodesic dome across from False Creek (yup, this one) for Vancouver Enterprise Forum.

Should be great … the topic is Enterprise 2.0: How Business Learned to Stop Worrying and Love the Web.

You’ll hear from international technology expert and writer Dr. Paul Kedrosky on what Enterprise 2.0 is and means for your current or future business, and also from executives of three innovative new B.C. companies focusing their energies on making the web work for business. Our feature entrepreneurs include Anthony Sukow of Victoria’s Terapeak, a young firm that analyzes the emerging masses of data generated by web activity to improve decision-making and profitability. Dr. Kedrosky will also be joined by Andrew Catton of DabbleDB, a firm that has created an easy-to-use, high-quality hosted product for online storage, sharing and manipulation of enterprise data. As an online provider, DabbleDB represents the next generation of enterprise software. Our third business speaker is John Lyotier of Marqui; Marqui provides a web-based software solution that enables marketers to manage and measure their online publicity and promotion campaigns more effectively.

See you there!

[tags] vef, vancouver enterprise forum, vancouver, meetup, john koetsier [/tags]

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