What should Yahoo do?

In my usual Sunday seach for SLOBs, I came across this interesting post: What should Yahoo! do to keep up?

What, indeed, should Yahoo! do? There’s too much there not to work.

IMHO, Yahoo’s achilles heel is a less-efficient pay-per-click monetization engine than Google’s AdWords. Fix it and good things will start to happen.

[tags] yahoo, google, PPC, adwords, adsense, john koetsier [/tags]


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