Wishing is not a valid strategy

Whoda thunk it? Apparently wishing is not a valid business strategy.

My friend Mike Wagner at Own Your Brand just posted a delightful little baseball parable. Here’s the moral:

Stretching your organization by aiming high is admirable – even desirable. However, it must be done in a truthful and realistic way which is supported by actionable plans.

So, when asked for next year’s sales projections, just remember: Wishing is not a business strategy.

The applications are many, and they go way beyond sales projections:

  • Projects – completing
  • Committments – fulfilling
  • Promises – keeping
[tags] mike wagner, wishing, business, strategy, john koetsier [/tags]

 


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