Whoda thunk it? Apparently wishing is not a valid business strategy.
My friend Mike Wagner at Own Your Brand just posted a delightful little baseball parable. Here’s the moral:
Stretching your organization by aiming high is admirable – even desirable. However, it must be done in a truthful and realistic way which is supported by actionable plans.
So, when asked for next year’s sales projections, just remember: Wishing is not a business strategy.
The applications are many, and they go way beyond sales projections:
- Projects – completing
- Committments – fulfilling
- Promises – keeping