Tag - blogging

Increase your IQ: blog

I’m trying to present business blogging as an opportunity to understand the marketplace at an unmentionable (as yet) company. Saw this today:

For us at Stormhoek, the blogosphere is useful as an idea incubator. Why? Because if you say something interesting, people talk about it. If you say something dull, people ignore it. And we take what we learn from interacting with other bloggers, and apply it to the more mundane world of supermarket aisles and wine importers. The new label designs initiative came directly out of this.

The blogosphere doesn’t get us sales, but it makes us much smarter salesmen.

Whoa. Makes me sit up and think.

Blogging has made me smarter – people know things I don’t, and they’re interacting with me here, and other places in the blogosphere. You know things I don’t, and you’re interacting with me right now – you’re making me smarter. (Hopefully, I’m not having the opposite effect on you!)

Now to bring that to the enterprise.

Imagine that: smarter companies. Clueful corporations. Marketing that doesn’t suck. Products that don’t bore.

Whoa. Now that would be different.

[tags] smarter, blogs, blogging, business blogging, corporate, marketing, conversations, gaping void, hugh macleod, john koetsier [/tags]

MySpace matters more (and less) than we think

We all know MySpace is huge, with over 100 million users. But oddly, it gets almost no play in the informal web 2.0 press.

Look at the Web 2.0 Workgroup, digg, reddit, delicious, newsvine, tailrank, or the aggregator of aggregators: popurls. How often is MySpace mentioned? Very seldom.

I think there’s a bit of attitude there. We (20 and 30-something social media devotees) have a kind of MySpace snobbery. We know it’s mainly the province of less tech-savvy, younger, and more pop culture people, and we know the site itself actually sucks. So we ignore it – to our peril, since it’s a huge story in social networking and technology. Perhaps bigger than the bloggers bible, Technorati.

But MySpace also matters less than some think.

Jeff Atwood pointed that out: total users does not equal total usage. Or, as I prefer: total accounts does not equal total use. Jeff cites LiveJournal stats:

  • 1 in 3 accounts are never used
  • 1 in 5 accounts are “active in some way”
  • 1 in 10 accounts updated in the last 30 days

Use that data as a benchmark, extrapolate a little, and you get the astonishing figure that there are maybe 10-20 million active MySpace accounts … significantly less than the 100 million total. Give MySpace the benefit of the doubt, because their users are active, more social, and younger, and the total might be 30 million.

From both perspectives, MySpace matters more – and less – than we think.

[tags] myspace, accounts, users, livejournal, tailrank, delicious, reddit, newsvine, web 2.0, social media, popurls [/tags]

Why Google is your brand

How many companies know that to smart technical web people, their brand is what Google says it is?

I’m reading Chris Anderson’s The Long Tail right now, and this paragraph jumped out at me:

For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is. The new tastemakers are us. Word of mouth is now a public conversation, carried in blog comments and customer reviews, exhaustively collated and measured. The ants have megaphones.

You know and I know may know it … but so many people in our organizations don’t get it yet. Give them this book – it’ll help. As Goethe said, “a good book is as an axe to a frozen lake.”

Crack that ice!

[tags] long tail, chris anderson, goethe, google, blogs, word of mouth, john koetsier [/tags]

Stupid blog traffic scheme

Hmmm … no sooner had I written Foolproof Blog Traffic Scheme than this comes up: One million lonely bloggers

It’s a paid blog link site. Yup, you heard right: a paid blog link site.

Step right up, pay yer buck, get a link. (You can also become one of One Million Lonely Blogger’s “best friends” for an additional payment of only $50.)

This is wrong is so many ways. Let me list two:

  1. Paying for links? Come on, you’re supposed to beg like everyone else.
  2. Err, seriously, this distorts the whole more-links-to-more-valuable-stuff theory of the blogosphere (even more than imagine a-lister clubs)
  3. One link? One link won’t do anything. OK, if your blog is 1,234,567th in popularity on Technorati, one link might get you to 900,000. Hip hip hooray. That still sucks.

    (And you can’t fix it by buying 100 links, ’cause they’re all from one site, and Technorati wisely counts links from separate blogs as more important than multiple links from one blog.)

Yerch. The things people will do to make a buck (and get a link).

[tags] blog, traffic, scheme, scam, technorati, ranking, a-lister, blogosphere, paid, million lonely bloggers, links, john koetsier [/tags]

Foolproof blog traffic scheme

OK, I think I’ve figured out a foolproof blog traffic scheme. It’s really simple:

  1. Decide that a bunch of really successful bloggers are part of an insular, arrogant, and exclusive club
  2. Invent a term for the club (A-lister will do)
  3. Complain that the club of A-listers is not linking to you
  4. Assert that it’s all a conspiracy
  5. Link to the A-listers so that they’ll notice your puny existence
  6. Bask in the attention as all the A-listers link to you out of a guilty conscience and a need to show they’re still just one of the guys

Foolproof, isn’t it?

(Yes, this post is inspired by the tempest-in-a-teacup started by Seth Finkelstein. No, I’m not saying that this is what he did. If you want the article I did write in response to that issue, here it is: A-lister conspiracy theories and dreams of easy success.)

Technorati having issues

Technorati is having serious issues …

Yesterday it was giving wacky numbers for links and blogs; today it seems impossible to sign into your account. I still wish someone, anyone, would buy Technorati and fix the silliness. (See related links, below.)

[ update #1 ]

It seems as if Technorati may have had a data storage failure. This search, which I just ran, turns up this blog post as having been published “22 minutes ago.” Well, it’s from August 11.

Curiouser and curiouser …

[ update #2 ]

Everything seems to be fixed now …

[ final update ]

OK, I guess this is the explanation … moving servers …

[tags] technorati, down, account, john koetsier [/tags]

The camera phone for bloggers: K880i

I’m wondering if the Sony Ericson K800i isn’t the ultimate blogger’s camera/phone.

I’m kind of looking for a new cell phone – have been wondering about the new Treos. And I know I need a camera that is always available.

You want something you’ll always, always have with you … and you want something that will give you at least acceptable quality. This might just be it:

  • 3.2 megapixels
  • 7 hours talk time
  • more than a week of standby time
  • 2″ screen
  • real flash

Check out this Flickr pic made with the K800i. Not bad!

More info
Blog posts and reviews: C|Net review, IT reviews, Colorful Blog, PJ’s Site. And, from the manufacturer, the specs, and the full multimedia presentation.

[tags] phone, cell, camera, sony, ericson, K800i, john koetsier [/tags]

A-lister conspiracy theories and dreams of easy success

There’s an interesting conversation happening right now about the equity or insularity of the blogosphere.

(Nick Carr, Kent Newsome, Labnotes, and Chip’s Quips are covering it as well. And now, Shel Israel.)

Partly, it’s the perrennial A-lister bitch-session: why am I not in the Technorati Top 100? Partly, it’s the angst of someone who started blogging with great expectations only to find he’s talking to himself in an empty room.

In other words: why aren’t “they” listening to me? Most especially, why aren’t “they” linking to me? (“They” being the top bloggers out “there.”)

Bloggers start blogging full of piss and vinegar, ready to take on the world and win, zoom up the Technorati rankings, get links from everyone, earn $100/day from AdSense, get the (supposedly) cushy panel speaker invitations and keynotes at hotter-than-flame conferences with weird names, receive free stuff from funky companies with missing letters, eventually write the book, make a million (or ten, a million isn’t what it used to be), and ride off into the sunset. Easy, isn’t it?

Hello!?!

This is real life
This isn’t the movies. And this isn’t the crazy-stupid-brilliant flash-in-the-pan that you hear about from time to time, and wonder why you didn’t think of.

Anything worth doing is hard. Doing anything well is hard. It takes time. It takes effort. It takes talent. It takes skill.

But sorry, that’s not enough.

The L factor
Here’s the hardest part for any of us to accept: It takes luck.

We’d have it a lot easier if there was a clear-cut algorithm for success. Do X amount of work for Y number of days with Z degree of skill, and you’ll be successful.

Sorry. I wish it was true. But it’s not.

Some weird magic happens in the world.

  • Some wacked-out left-field idea like Snakes on a Plane just comes out of nowhere and hits a home run.
  • Some odd idea like getting people to write secrets on postcards and send them to you so you can post them on a website results in a top ten blog and a successful book.
  • Some 18-year-old kid creates a piece of software that others start contributing to that turns out to be really good and amazingly popular.
  • Some slightly-shady entrepreneurs take an old idea and a lousy site and sell it for over half a billion.
  • Some crazy geniuses create the best hardware/software combination the market has ever seen and spend decades struggling to get to 5% market share.
  • Some other crazy geniuses with duct-taped glasses buy a piece of junk software, land a distribution deal with a clueless giant, and become the most profitable company in the world.

The point
It doesn’t always make sense. In fact, it usually doesn’t. Success or failure in any venture, blogging, business, or personal, is a combination of so many factors that predicting it is virtually impossible. Ask stockbrokers.

This doesn’t mean you can’t stack the deck. It doesn’t mean hard work doesn’t pay off. It doesn’t mean that skill and intelligence and tenacity don’t make you more likely to succeed.

It just means that shit happens.

Ecclesiastes says it best:

I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill; but time and chance happen to them all.

A-lister conspiracy theories
It’s hard, sometimes. I know. You don’t get the link you think you should – the one you think you deserve. I’ve had it myself.

The reality is, the blogosphere is a big place. Lots happens. Conversations abound. Blogs proliferate. Attention is limited. Blogs shoot up, blogs tumble down. Enough churn occurs to make me believe that success is still possible.

But you are already more successful than you know. Think about it: there are now 52 million blogs. 52 million!

Let’s say your blog is ranked 39,756 (coincidentally, just like the one you’re reading right now.) How lucky are you?

Let’s break it down:

  • If you’re in the top 5 million, you’re 1 out of 10
  • If in the top 500,000, you’re 1 out of 100
  • In the top 50,000, you’re 1 out of 1000
  • just for fun, let’s continue …
  • Top 5000? 1 out of 10,000
  • Top 500? 1 out of 100,000
  • And top 50? 1 out of 1,000,000

See the point? Even being in the top 100,000 is an accomplishment! (Of course, for all of us who are serious about this blogging journey, it may not be enough. It may not satisfy.)

We have to have a sense of realism. If everyone was a star, there’d be no fans. Not all of us, as Russell Crow said in Master and Commander, become the man (blogger, woman, person) we once hoped we’d be.

Maturity is the ability to see that fact without becoming bitter.

Genius is the ability to see that fact without becoming bitter – and to continue to hope, and continue to fight against the odds – and perhaps, eventually, through blood and sweat and tears, succeed.

It’s magic. Just don’t quit the day job.

Pure grass-roots genius: Ronald McHummer campaign

If you haven’t seen the Ronald McHummer site yet, you’re missing an absolute gem of grassroots citizen media … and a public relations nightmare for a huge multinational corporation.

What’s the site about? Free Hummer toys with Happy Meals:

I am appalled that McDonald’s, which influences the eating and buying habits of millions of kids, is using Happy Meals to promote Hummers.

These supersized SUVs spew smog-forming chemicals that send asthmatic children to the hospital and greenhouse gases that cause global warming. Our kids should be learning about cleaner, healthier cars and what they can do to protect the environment, not gas-guzzlers that keep us dependent on foreign oil.

The genius and the beauty is the ability to create your own McDonald’s sign in response to this promotion. Here’s mine:

Enjoy! (Unless you’re a McDonald’s shareholder!)

[tags] citizen, media, grassroots, environment, mcdonalds, ronald mchummer, john koetsier [/tags]

Site stats auditing – not a problem

Steve Rubel worries that small publishers like bloggers won’t be able to provide the third-party analytics that advertisers are starting to demand:

According to Advertising Age a list of heavy hitter marketers are demanding third party audience data for Web sites. They will no longer pay sites for ad impressions unless they’ve been audited by a third party. And by 2008 they insist that online publishers have someone certify their processes for measuring ad-impressions.

. . .

… when you travel down the Long Tail of content, this is going to make it harder for bloggers and podcasters to generate ad revenue from the big advertisers.

I don’t think this is a problem, for three reasons:

  1. Smaller publishers don’t sell ads directly to advertisers … they go through a third party like Google AdWords or Yahoo’s/MSN’s equivalents.
  2. Impressions? People still get paid for those today? Almost all small publishers (and no, BoingBoing is not a small publisher) get paid – when they get paid – for clicks, not impressions.
  3. And finally, if auditing is really necessary for some reason, no problem. Slap Google Analytics on the site. Or any of a number of other free or cheap third-party site stats providers. Chances are very, very good that advertisers will believe those stats.

So, in my opinion: not a problem. Am I missing something?

[tags] steve rubel, advertising, pay-per-click, auditing, adsense, john koetsier [/tags]

SLOB update

Quick update on SLOB: startingly loquacious and outstanding bloggers.

I just received a note from Timothy Johnson, who was inducted into the SLOB hall of fame just last week.

Thank you very much, John. It hit me today what a big deal being a SLOB is. My average page hits went from 20-40 to over 200. Thanks also for the kind words about the blog. I’ve really been enjoying it.

That is just great – I feel really privileged to be able to help kickstart great people’s great blogging efforts. I’m still looking for SLOBworthies for the coming week, so if you’re interested, check the hall of fame for details on how to let me know.

[tags] SLOB, blogs, blogging, award, hall of fame, carpefactum, john koetsier [/tags]

New SLOBS! New SLOBs!

Another week, another bunch of really poorly-dressed smelly messy people.

Yes, it’s the SLOB awards again! The SLOB hall of fame has inducted 9 deserving people as new members into the august and excellent status of SLOBdom: startlingly loquacious & outstanding bloggers.

Do check them out, will you? I did tell them they’d get at least one click for their cash. (Err … that is a joke.)

Once again, I give you:

The SLOB hall of fame.

. . .
. . .

Want to be a SLOB?
Yes, it’s unfortunately true that many are reviewed and few are chosen, but you can vastly improve your odds by sending me an email and letting me know that you too are SLOBworthy.

[tags] SLOB, blogging, outstanding, loquacious, startling, blogs, bloggers, john koetsier [/tags]

Back

I’m back from 4 days of no-email-no-web-no-computer time … the longest period without technology I’ve had in over a decade. 187 emails met me at the door.

Couple of updates in the works …

[tags] vacation, technology-free, home, john koetsier [/tags]

CoComment: tracking conversations

I’ve been using CoComment lately to track my blogosphere conversations.

The service is great – I always used to find myself wondering what blog writers would think of my comments, and if they would respond. And of course, I would never remember where I had left my digital breadcrumbs, and so was destined for disappointment.

But now all my conversations are tracked via the Firefox err Flock extension … and I can simple check my conversations in one consolidated, simple view.

There is one problem, however, and one addition I’d like to see.

One problem
The problem occurred when I had CoComment installed both on my own blog (running WordPress) and in my browser. The result: the comment would get submitted to CoComment, but not to my site … meaning that I could not comment on posts on my own blog. I had to disable the WordPress plugin so that comments would submit and be saved.

One feature request
A very cool feature would be the ability to allow your conversations to be publicly visible. Currently, if you have an account, your conversations look like this:

It’d be a very nice feature to make that publicly available at some simple URL determined by your username … something like cocomment.com/conversations/johnkoetsier

Then people would be able to see sites that you’re visiting and sites that you care enough about to actually comment on … which I think would be a very interesting indicator to know about someone, and would help people find blogs relevant to their interests.

[tags] blogs, cocomment, conversations, tracking, responses, flock, firefox, john koetsier [/tags]

Announcing SLOB

In complete and slavish (but very flattering) imitation of Liz Straus’ SOB program, I am (somewhat) proudly announcing the SLOB top blogs awards: for startlingly loquacious & outstanding bloggers.

(Cue assorting clapping, cheering, plus a couple of boos from the peanut gallery.)

See the newly inaugurated SLOB hall of fame right here. (This being the first week of its existence, there are only 9 members. But I think you’ll agree they’re all very, very worthy members.)

9 Weekly SLOBs
In any case, every week from now until I get bored or completely fascinated by some shiny piece of scrap metal, I will pick 9 SLOBs … 9 startlingly loquacious & outstanding bloggers … and throw them on the SLOB page, errr, vote them into the SLOB hall of fame. That bestows upon these happy souls the much-coveted privilege of displaying the august and revered SLOB logo.

Becoming a SLOB
Do you want to be a SLOB? (But of course you do.) Simply email me and suck up (or down, as the case may be). I am bribable. Money is verboten, unless it’s really lots and lots and in small bills and untraceable. Links are best.

Here’s to SLOBs! May they live long and propser – I mean prosper.

hic.

[tags] SLOB, SOB, bloggers, outstanding, HOF, hall of fame, silly, amazing, highly coveted, glorious, beautiful, bribable, yummy, john koetsier [/tags]

It’s official: I am an SOB

Liz Strauss has named me an official SOB.

Successful and outstanding blogger, that is. (Check an explanation of the term and its genesis.)

I display this badge with pride:

Thanks, Liz!

Great site, by the way. I noticed, as I crawled around her sites, that her purpose in blogging and in creating the SOB award is to be like her father … who was a focus for the social life of their community. She says it much better. Very cool – and very worthy of a read!

[tags] liz strauss, sob, blogging, links, john koetsier [/tags]

Is Technorati broken?

Viewing your blog’s links and ranking on Technorati is often a bewildering experience. I was reminded of this when I read this post, claiming that Technorati is broken, on WeBreakDigg.

There are a number of things about Technorati that I don’t understand:

  • Numbers weirdness
    72 blogs link to your site, which is more than the 65 that linked to your site last week, but the top new links are the same old ones that you’ve seen for a month.

  • Link weirdness
    A blog links to your site, according to Technorati, but when you go to that blog, there’s no link visible. You check, doublecheck, view source and search … and there’s no way that a link to your blog is on that site. (Example: this site supposedly links to my blog.

  • Missing link weirdness
    Someone links to you, and you know know that they did, because they tell you that they did, and because you see their link, but somehow Technorati doesn’t – for 9 months. Then all of a sudden it does show up … listed in Technorati as being added “4 days ago.”

  • More numbers weirdness
    When you check one day, there are 84 links to your site. The next day, it’s back down to 61. It doesn’t seem plausible that 20 or more all of sudden passed the 6-month expiry date.

  • Redirection weirdness
    You move blogs, and redirect the old blog’s traffic to the new one – Technorati doesn’t seem to notice, doesn’t apply the old links to the new blog, doesn’t remove the old blog from the listings.

  • Even more numbers weirdness
    One day, you have 50 links. You see the first few of those links in the list. The next day, you come back, and there’s a different, new site that you’ve never seen before in the list of sites linking to you. But, amazingly, you still have only 50 links.

I’d love to hear an explanation. Anyone? The recent update didn’t seem to fix anything …

[ update August 30 ]

This is a test link to What’s Next Blog … see comments below for an explanation.

[tags] digg, webreadkdigg, technorati, ranking, blogging, links, sparkplug9, traffic, john koetsier [/tags]

GottaLoveMySpaceErrorMessages

[ updated below; MySpace is having issues ] [ updated again August 6th; MySpace has finally fixed them – see comment at end ] [ updated yet again December 1, 2006; still buggy, but there’s a solution. See Laura’s comment way down at the bottom of the page ]

Apparently I am too stupid to join MySpace.

Huh. This is an odd one. I have my own blog on my own server with a WordPress install that I’ve installed and a theme that I’ve customized. I’ve built two (very small) content management systems in PHP, including one that was essentially a blog in 1996 or so.

But I can’t join MySpace

I was about to throw in the towel, hold my nose, and do a quick land-grab … ensuring I had a digital toe-hold in the busiest and hottest social networking site around. But I’ve been saved from my own rashness by a broken login system.

I’m sure it usually works. In fact, I know it does because a few months ago, I created a profile on MySpace for a brand that I’m working on. (It’s still dark because we’re not quite ready to release it.) So it worked for me once – just not today.

Gotta love that error message in the patented MySpace StickAllTheWordsTogetherAndItWillBeCool style: LoginErrorMessage30.

Arrghhh ….

[ update July 29 ]

While trying to figure this out on a different machine, I logged into MySpace with another account (not a personal one) that I had created months ago. While doing so, I saw this page:

Either MySpace is having major issues, or the page is coded for a specific browser that is supposed to interpret something in the place of those strings. (“String” is programming language for a word or a phrase).

I use Flock mainly, a Firefox variant, but the same thing shows up in Safari and Firefox. If the same error shows up in all of those three browsers, it’s got to be a programming error. Which means that MySpace is doing something incredibly stupid … and not me.

Whew.

[tags] myspace, bugs, login, stupid, john koetsier [/tags]

Blogs & Podcasts: MSM farm club

The discussion about Chris Anderson’s The Long Tail has been absolutely fascinating.

The book makes the claim that in markets where physical inventory is not an issue and transaction costs are minimal, goods that are not top-sellers can be a very significant portion of sales, when taken in aggregate. So, for instance, the bottom half of songs on iTunes in popularity will make up a significant portion of sales … sales that simply would not occur in a bricks-and-mortar industry where carrying costs and inventory are very, very real concerns.

In other words, some markets are moving away from being completely hit-based – only popular stuff makes money, relatively unpopular stuff disappears – towards being more craft-based – more sellers of more stuff, each in small quantity individually but in aggregate forming a large market.

The Wall Street Journal’ Lee Gomes has essentially attempted to quash the meme, saying that the Pareto Principal and the hit machine that modern consumer culture has built are both alive and well in new media.

It would be wonderful if the world as Mr. Anderson describes it were true: one where “healthy niche products” and even “outright misses” collectively could stand their ground with the culture’s increasingly soulless “hits.”

But while every singer-songwriter dreams from his bedroom of making a living off iTunes, few actually do, mostly because so many others have the very same idea. And to the extent that Apple is making money off iTunes, thanks go to Nelly Furtado and other hitmakers. Indeed, you can make the case that the Internet is amplifying the role of hits, even in relation to misses, not diminishing them.

In turn, Chris Anderson has written a rebuttal, which asserts that, unfortunately, Lee Gomes doesn’t know math.

I have no doubt that there are many parts of my analysis and data that could be improved. Unfortunately, Gomes, in his haste to find them, stumbles over statistics and more, and in the end simply makes a muddle of what might have been an interesting debate over the magnitude of the Long Tail effect.

But I think the best perspective on the whole affair is Robert Scoble’s. And, in fact, he’s pretty well positioned to have it … due to previously being in the really, really short (but fat) part of the tail at Microsoft, and now being at the very, very, very long end of the tail at Podtech.

Scoble does a great analysis and then synthesis on the debate and comes up with this: the long tail can be viewed as an enormous farm club for mainstream media.

(That’s obviously not ALL it is – I’m 100% certain that Robert would say that as well. It’s first and foremost a means of self-expression and communication for millions and millions of people.)

But the point he makes is valid: a talented podcaster can make it on radio – terrestrial or satellite. A talented videoblogger can make it on TV – cable, satellite, or terrestrial. The same goes for a talented blogger.

That’s not to say that MSM has figured everything out – far from it. And it’s not to say that radio, TV, newspapers, and magazines aren’t in big, big trouble unless they can find models that make sense in the networked, digital world.

But it is to say that talent will rise to the top, and that revenue will come to those who want it, and are good enough to warrant it.

Which is about the smartest thing I’ve heard on the long tail in a while.

[tags] robert scoble, long tail, chris anderson, WSJ, daniel gomes, MSM, media, blogging, podcasting, videocasting, radio, newspapers, magazines, Sirius, john koetsier [/tags]

Business and social media: building a case

I’m working on a social media (blogs, podcasts, and wikis) presentation for a business. While I’m still in the initial stages, here are some links, quotes, and perspectives that have been helpful so far.

Let me know if there’s something else I should be looking at as well …

Research
A Cymfony study on business blogging:

  • The majority of companies surveyed (76 percent) indicated that they have noticed an increase in media attention and/or website traffic as a result of their blog(s)
  • 75 percent of respondents reported that the initial goals of their blogs have been met
  • Three-fifths of corporations have guidelines in place which outline the company’s responsibility for posting and maintaining their blogs, yet nearly two-thirds do not review content prior to posting
  • 42 percent of respondents said that specific blog posts have affected the company or a brand and in the vast majority of cases it has had a positive affect

And a Forrester study:

  • companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists
  • Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies

Quotable quotes

  • Entrepreneur (on blogs)
    – they also can be used as a unique, informal way to establish a company or individual’s reputation or brand
    – They improve branding by presenting a more authentic and distinctive voice for a business than canned PR or MarCom messaging.
    – “for many companies, blogs have become a business staple”

  • CNN
    – “A blog is the perfect platform for someone who really is trying to establish themselves as a thought leader,” said Web analyst Rick Bruner.
    – “The blog provides a very human side to the corporate face beyond press releases, or a Web page or a corporate brochure,” said Tom Murphy of CapeClear Software.

  • Inc.
    – “Blogs are a way for you to tell your story over and over again, and do it in a personable way. If you are blogging and your competitor down the street is not, then it can be a competitive advantage,”
    – they can be an excellent tool to build relationships and create brand equity as more Internet users see them as viable sources of information.

  • BusinessWeek
    – Companies over the past few centuries have gotten used to shaping their message. Now they’re losing control of it.
    – Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later

  • Also BusinessWeek
    – Customers can be your best evangelists
    – Viewers, listeners, and readers are smart— often smarter than your own employees—so let them improve your products and services.

  • And BusinessWeek again, this time on Nike
    – A strong relationship is created when someone joins a Nike community or invites Nike into their community.” Which is the point of brand marketing, isn’t it?
    – Last fall, Nike started feeding video clips that spotlight Nike-sponsored soccer players onto popular video sharing sites, including YouTube and Google. It created JogaTV, a virtual soccer TV station, where it releases a new video clip every few days and fans can upload their own clips.

  • eMarketer
    – “A year ago eMarketer looked at the business of blogging and said that blogs were a one-to-few medium, and they were not practical for most businesses,” says James Belcher, eMarketer Senior Analyst and author of the new report, The Business of Blogging: A Review. “But over the past year many things have changed, including our opinion.”

  • Web Ink Now (on something you can put on your blog: e-books)
    E-books directly contribute to an organization’s positive reputation by showing thought leadership in the marketplace of ideas. This form of content brands a company, a consultant, or a non-profit as an expert and as a trusted resource to turn to again and again.

Corporate bloggers, sites I check frequently

Business blogs

There’s more, but that’s all I have time for tonight …

(And yes, the presentation is all about trying to persuade this company that social media is a very, very good thing to invest in – right now. After all, marketing is about ideas, and there has never been a more powerful way to spread ideas than the internet, and the most powerful idea-spreading forces on the internet right now are social media.)

[tags] womma, TED, business, social media, blogging, podcasts, guy kawasaki, seth godin, tara hunt, Hugh Macleod, john koetsier [/tags]

New Spa Per: let’s start a meme

Yes. Yes. Yes!

Are you tired of pros, like the New York Times, writing “Web log” when the correct word is weblog or blog?

Both are in common usage, they’re even in the OED, so why does the Times persist in knowing better?

How would they feel if we wrote about their product as a New Spa Per? Nahhh, that would be immature.

Maybe they could accept blogging for what it is, and stop messing with the name.

That’s from Dave Winer’s Scripting News, and it is bang on.

(Being in the education industry, I read eSchool News, and it always makes me kind of pause – interrupt myself – when I come across “Website” (spelled like that, with a capital W) in their print edition. Their online edition seems smarter …)

But I wonder. Could we start a New Spa Per meme?

Could we all write blog posts about it, and tag them New Spa Per and NYtimes, and see what happens? Maybe, just maybe, the NY Times would wake up, and change. Could it happen?

Let’s give it a shot!

[tags] New Spa Per, NYtimes, dave winer, scripting news, john koetsier [/tags]

Alexa is clueless, apparently

Why is Alexa so freakishly clueless about sites that link into Sparkplug 9?

I’ve never really cared about Alexa, but it seems all the rage lately among people comparing the reach of various sites, so I thought I’d check my main domain. And it tells me that precisely one site links into Sparkplug 9.

Ummm … nonsense.

According to Google, the actual number of links into Sparkplug 9 sites is “about 15,300.” Hmm … about 15,300 is not 1. Not even close to 1. Never mind not being in the same ballpark, it’s almost not on the same continent!

I repeat: how could Alexa be so clueless?

[tags] alexa, web search, google, pagerank, inbound links, clueless, john koetsier [/tags]

Tags are not categories

Tag clouds are great. Tag clouds are useful. Tag clouds are even web 2.0 sexy.

Why? They let you put a lot of information in a small space, while making it fairly obvious even to a newbie what’s going on, what’s important, and how to use it.

But they have a place and a time … and a size.

I skipped over to Business Blog Consulting this morning, as I digging deeper into the use of blogs in corporations right now. And their tag cloud occupies portions of 3 screens.

That’s their tag cloud, shrunk down to about 30%, to the right.

You can’t view that gargantuan tag cloud on just one page. Which absolutely murders the primary advantage of tag clouds right off the bat: instantaneous understanding of What Something is About™.

If you have to scroll, it’s already broken.

Secondly, using tags as your major navigation method on a blog is dangerous. Why? Because tags are not categories.

Let me repeat: tags are not categories.

Categories don’t change. Well, they do, but slowly, like glaciers moving. (OK, glaciers moving before global warming kicked in.)

Tags, on the other hand, are new every day. New with every new thought. New with every new idea you read on XYZ blog (someone should own that, by the way). New with every funky new web 2.0 company name that you want to link to, talk about, and diss.

So if you use them for site navigation as if they were categories, this is what you get (straight from Business Blog Consulting’s blog):

  • rss
  • rss+buttons
  • RSS+Industry+Roundtable
  • RSS+Investment
  • rss+marketing
  • RSS advertising
  • rss aggregators
  • RSS feeds
  • rss marketing
  • rss readers
  • rss research
  • rss spending
  • rss sucks
  • RSS
  • Survey
  • rss to email
  • rss usage

Ummm … yeah.

Not cool, not scalable, and not easy on the eyes. Since most of those tags have been applied to only 2-3 posts, they’re tiny and unreadable. Wouldn’t a simple “RSS” have sufficed for almost all of those tags?

(I won’t get into that they betray the whole concept of tags, which is that you don’t use two words for tags unless you totally, totally have to. You use the two words when you’re searching, and the searching will get you wanted. But that’s an aside.)

So: tags are not categories. Don’t use them like categories.

(Use them like tags.)

[tags] rss, tags, categories, information, architecture, blogs, business blog consulting, john koetsier [/tags]

Safari versus Flock: showdown at the OK corral

Almost exactly a month ago I started using Flock on all my computers. Now it’s time to evaluate: was it worth the switch?

  • User interface
    I came from Safari, so I expected a clean, simple, understatedly elegant application, and I got that in Flock. Without this, I’m not interested in using an app – which I why I never took up Firefox for long. But Flock made me forget Firefox. 

    Still, it’s hard to beat Safari for pure elegance – I still find myself hankerin’ for some brushed metal.

    Slight edge: Safari

  • Speed
    Safari is a fast browser, and one of my primary concerns with Flock has been speed. Loading pages and performing actions in Flock seems almost but not quite as fast. 

    But opening up a new window seems to take a looong time – almost 4 seconds – on my 1Ghz PowerBook G4. Not great.

    Also, Flock tends to run down with use. I’m a power web user, and it’s not unusual for me to have 10 or 15 tabs open. After a day of that – or several days, I reboot my Mac only every month or so – Flock slows way down, and the dreading spinning beachball of death becomes a constant companion.

    The solution is to quit Flock and restart it, and presto, it’s as fast as usual. Perhaps Flock’s memory management is not the best – I’m not sure. It took me a while to figure this one out, but now that I have, this is no major trouble.

    Advantage: Safari

  • Flickr integration
    OK, this is a no-brainer. Flock’s integrated Uploadr has become my preferred application for uploading photos to Flickr, even though I have an iPhoto plugin for that very purpose. 

    Uploadr is just better, seems quicker, and lets me properly tag and categorize (add to sets, in Flickrese) all my photos before they even get to Flickr.

    In a walk: Flock

  • Blogging
    Flock has strong blogging capability, includes a full WYSIWYG editor that can be configured for multiple blogs. Very cool. Also, it will save a local copy of your blog entries, which makes a lot of sense for people who are paranoid about data loss. 

    But I’ve actually decided that I like writing my posts in WordPress‘ admin interface better. It lets me write, then Save and Continue Editing, view what I’ve written in the context of my actual blog look and feel, and repeat the process until I’m ready to publish.

    Still, major kudos to the Flock team for incorporating this functionality. I’m certain that some, and maybe many, will really appreciate this feature.

    Decision: have to give the nod to Flock

  • Compatibility
    One of the things you know you might have some issues with when you’re using a browser like Safari with about 2% usage across the internet (if that) is that there will be sites that you can’t see, or that cause problems 

    (Aside: oh how I detest Windows Media Player for the Mac.)

    So I figured that Flock – being based on the mighty 15-20% market share Firefox – would be superior. Actually – not always.

    Not only does Safari render just about as many sites as Flock, it lets you lie. After enabling the Debug menu in Safari, you can tell websites that your browser is Internet Explorer, even MSIE 7.

    Which comes in very handy when you want to get a free domain name from Microsoft, but need IE on a PC to access the site. No you don’t – just set Safari’s user-agent to MSIE 6 or 7, and away you go. Some things won’t work, but most will … and that free domain name will be nicely wrapped up in your hot lying little hand.

    On the other hand, there are sites that say: only works in MSIE and Firefox (and Flock). Google, of course, has released many tools that are initially MSIE and Firefox only, such as Google Calendar. Usually Safari support comes along, but usually a little later.

    Verdict: hung jury

  • Extensibility
    One of Flock’s weaknesses in comparison to the multifaceted Swiss army knife that is Firefox is extensions: little bits of code to do cool things like see what the pagerank of the current page is, or expose all the tables on the page, or extract and download videos from YouTube so that you can cackle with glee at all the stupid things people do while you are safely offline. 

    But no longer: the unreadably understated Flocker to the rescue. And, if that does not suffice, no worries, Flock’d is there to help.

    Since you can now convert just about every Firefox extension to a Flock extension (note to Flock: it’d be a good idea to do this proactively, and offer the converted extensions on your site), and since Safari has a small (though growing) list of extensions, this one is farily easy to call:

    Advantage: Flock

  • Bookmarking/saving/tagging
    One of the things you want to do on the web is save important or interesting things. Why, I don’t know, because you never go back to them – new important or interesting things come every day. 

    But you still want to.

    Browser bookmarks are passe and have been for years now. Locked in one application on one computer (or on two or three, if you happen to be paying for .Mac), they not accessible, they’re not contextualized (other than one single attribute: category), can’t be mashed up and re-published as a clickstream elsewhere, and they’re simply not cool/social/hip and so on.

    Social bookmarking and tagging are in, bigtime.

    Safari integration (and Firefox and MSIE, for that matter) is limited to a toolbar link. It contains Javascript; it redirects you to your del.icio.us homepage, you wait for that to load, you tag your page and enter anything else you want, hit save and get redirected back to the page you just bookmarked.

    Flock, on the other hand, lets you click a little star just in front of the browser address bar, and, if you set it right in your search/bookmarking preferences, automatically tag the page right on the page, save it to del.icio.us, and stay right where you are the whole time. Easy, fast, clean, integrated, sweet.

    Distinct advantage: Flock

  • Searching
    I do a ton of searching. It’s probably one of the things I do most online, with the possible exception of reading blogs. So a browser has to have excellent search integration. 

    Safari was the first browser to recognize this and to incorporate search right into the browser itself. (I wonder how much money Apple makes from this; Firefox makes a significant sum via a relationship with Google on proceeds from the ads clicked by people searching with Firefox.) Who actually goes to www.google.com to search anymore? The only times I’m there is when I have to do a complex, advanced search.

    Flock also lets you search right from the browser interface, but it defaults to Yahoo! (Yup, revenue-sharing deal.) Well, sorry, Flock – I don’t want to deny you the revenue, but I think Google results are better and the result pages load faster.

    No fear, you can change the default, which I did. But here Flock shines, because you can change the default to a variety of search engines – and key sites, like Amazon.com, and Technorati.

    But a feature that Flock adds for the Yahoo! results is live search – similar to the Ajaxy live search you see on cutting-edge blogs or on Google suggest. And while I don’t use Yahoo! as the default, you can bet I am check that list as it appears, and if something stands out as a potential good choice, I click it. Fast, friendly, not in my face, but occasionally useful.

    Advantage: Flock

  • Rendering pages
    Well, last but not least, the primary function of a web browser is to retrieve and display web pages. And the question of any given browser is: does it properly render the pages that it’s fetching? 

    This one is too tight to call. Safari is probably just a little more standards-compliant, but Flock, being Firefox under the hood, is more often used in testing by web developers.

    Overall, I can say I haven’t had a significant problem with either.

    Upshot: dead heat

Well, those are some of the vectors that came to my mind when comparing browsers and trying to decide whether or not to stick with Flock or go back to Safari.

By my count, Flock wins 7 to 4.

And therefore, Flock remains my default browser.

Gmail and email obfuscation

“Email me at blah (at) blah (dot) blah.”

Seen enough of those email addresses online? I know I have. And I know why.

People are sick of spam, and the days when you could put your email address online in hypertext clickable – or even plaintext – are long over.

Or are they?

For the past three months, I’ve put my email addresses in full click-and-you’re-emailing-me out-there spammers-suck-me-up brazen glory. Actually, to be more truthful, I’ve put my Gmail address up. On three different blogs. On public pages. On sites that get spidered daily by dozens of known and who-the-heck-is-that robots.

And the grand total of spam I’ve gotten over the last three months?

Three!

One on a great opportunity to help someone move millions of dollars from an eastern European country, one on a personal enhancement device guaranteed to improve my life immeasurably, and one begging for links.

Three! Three spams that actually made it into my inbox … and 298 more that Gmail correctly pre-identified as spam and sequestered before I had to look at them.

Three spams in three months is beyond silly. It’s ridiculous. In fact, I get more spam at my corporate email account – which is never published online and sits behind a corporate spam filter – than I do in my Gmail inbox.

All I can say is that Google must have the best spam-filtering software available. And, I assume that it’s built with social intelligence, just like Akismet, the WordPress comment spam filter. When a few people ID a spam, Akismet knows that it’s spam all across the network.

Gmail does not provide any details on how its spam filtering works, but Gmail spam filtering must work that way as well, or I’d have way more spam in my inbox.

I’m just happy I can once again publish my email online without silly linguistic gymnastics: john (dot) koetsier (at) gmail (dot) com – as if some spammer couldn’t build a robot that could parse and recombine that.

I just don’t want my visitors to have to. Email me if you agree.

[tags] gmail, email, spam, akismet, filtering, spammers, john koetsier [/tags]

Apple: set .Mac free (you’ll make more money!)

There’s been a lot of discussion in the Mac community about .Mac lately.

.Mac is Apple’s $99/year online service that is basically the online publishing component of the iLife application suite. It incorporates:

  • webmail
  • iPhoto publishing and sharing
  • easy website publishing from iWeb
  • online file storage
  • syncing of bookmarks and calendars between multiple Macs
  • groups

Much of the talk in the Mac community has been around price: is it really worth it? After all, Google gives you Gmail with 2+ GB (free), there are other sources of online file storage such as Yahoo’s Backpack (free), and $99 would easily buy you your own domain name and server space at a lot of web hosting companies … in fact, it could easily be a lot cheaper.

There’s no question that Apple’s integration of the tools with iLife, and the quality of the presentation is worth something. But the number of Mac owners actually using .Mac has to be minimal, even tiny.

So my question is: would Apple make more money if they made .Mac free, and slapped Google AdWords on it?

How much do they make?
Well, even if the percentage of Mac owners paying for .Mac is not high, there’s still a lot of money in it.

If 500,000 people were paying for .Mac, Apple would gross $50 million a year. I think that number would be very high. There’s a story at C|Net from 2002 claiming that Apple had almost 200,000 subscribers, but I seriously doubt that it’s grown immensely, even though pageviews on Alexa have grown somewhat over the past few years. Most of that increased page viewing is likely due to visitors, not subscribers.

Let’s say there are 300,000 subscribers today, and Apple makes $30 million/year from them. Could they do better?

Plentyoffish
Well, let’s take a look at an AdWords example: PlentyofFish. It’s an online dating site, it is entirely free and AdWords supported, and its owner just cashed a million-dollar check. Well, almost a million.

He says his CPM (cost per thousand) pageviews is under $1. Well, let’s do some math:

– $500,000 for a month
– CPM of about $1

He must have gotten about 500 million pageviews. Adjust the number up or down a bit, depending on your inputs, but that’s about where it stands.

A free .Mac: show me the money
Let’s assume, given that .Mac is a fairly good service and it’s tightly integrated into iLife, many, many Mac owners would be users of .Mac if it was free. I think a conservative guess would be that 10 times more owners would use .Mac … meaning that you’d have 3 million people instead of 300,000.

Well, if you compare .Mac and PlentyOfFish pageviews at Alexa, you’ll find that today, they’re almost neck-and-neck.

In other words, .Mac should have about 500 million pageviews a month.

Multiply that by 10, and you’re at a whopping 5 billion pageviews a month. Apply the same CPM metrics of PlentyOfFish, and a back-of-the-envelope analysis would tell you that a free .Mac would make Apple about $5 million each and every month.

Apple, set .Mac free: you’ll make more
Which means, that at $60 million/year, Apple would double its revenue by reducing the price of .Mac to free. Which would seem to be a great idea …

Plus …

A free .Mac would also be an excellent selling point for new Macs. And don’t forget: a wonderful marketing tool for all the non-Mac-owning relatives of Mac users who would visit .Mac to see their cool relations’ funky digital creations.

.Mac is already free as in speech. Maybe it’s time for Apple to make it free as in beer.

. . .
. . .

Some thoughts on the argument above:

  1. Would CPM on a non-dating site be lower, equal, or higher than a dating site? I don’t know, but obviously the answer is important. I could argue .Mac would have a lower CPM (people searching for dates are pretty focused, and if they see ads related to it, will probably click one or two) and I could argure more (there would be lots of profitable niches in .Mac sites, such as vacations, parties, special occasions, etc. … all the things that people take pictures of and blog about).
  2. Would Apple feel that putting advertising from Google on a Mac product adversely affect the Apple brand … even if the online product is full of user-generated content?
  3. Is a figure of 10x the number of Mac users using .Mac if it was free low? I know I’d be using photocasting in a second!
  4. What other tie-ins between iLife and .Mac could Apple make if there was a clear revenue model based on Mac users actually using .Mac? Video from iMovie? Syncing of your .Mac mail and your Mail.app mail?
  5. As Fred has commented below, you could easily have a user-option: pay and get an ad-free .Mac, or get it free and have an ad-supported .Mac.

And whatever else I might be missing …

[ update ]

A quick note spurred by one of the comments below: I did pay for and use .Mac for two years … so I do have some clue as to what the service is. However, if you think I’m missing the real point of it, or a large part of the value of it, please, please do enlighten me (and everyone else) in the comments. Thanks!

[tags] apple, .Mac, web 2.0, iLife, free, CPM, google, adwords, adsense, john koetsier [/tags]

Climbing back up Technorati after switching domains

Just a few months ago, I blew up my existing blog on gilgamesh.ca and moved it to this domain.

Gilgamesh.ca was a domain name that was personally attractive, but it had no relationship to my consulting company, Sparkplug 9 Technology Services, and it didn’t brand me at all. Plus, I wanted to blog about multiple subjects, but felt I needed to split up those posts so that pictures of my daughter would not be next to stories about the latest web 2.0 company.

Moving domains is like moving your store: will all the old customers still come? And I knew my Google and Technorati ranking would take a huge hit.

But the sooner you make a directional, strategic move like that, the better. Prolonging it will only make the eventual move harder, and more painful.

So I finally pulled the trigger, and instantly, I could feel the pain. As I mentioned here, my Technorati ranking went down from the high 90,000s to almost 1,000,000.

Ouch!

Just a couple of weeks after that, my ranking had improved a couple of hundred thousand spots, but was still horrible.

I buckled down and worked hard to improve it:

  1. I emailed all bloggers (or commented on their sites) who had linked to gilgamesh.ca, asking them to please update their links
  2. I redoubled my efforts to write great content that people would link to from their blogs
  3. I started adding Technorati tags to all my posts religiously … hoping to make myself more discoverable on Technorati
  4. I did (as I had before) lots of commenting on others’ blogs … which of course then has a link back to this blog, which hopefully people will see and follow
  5. I started to leave lots of trackbacks – just recently, actually – because bloggers who know you link to them are much more likely to link back
  6. And, fortunately, I just got lucky with a few posts that 6 or 7 bloggers picked up and linked to, including Dave Winer (the most recent post that got a lot of attention was this one on Rocketboom)

Today, is a good day for bizhack: not only is bizhack finally above water, its Technorati rating is higher than gilgamesh.ca ever got: 89,899.

From an overall perspective, that’s not much to celebrate – if I had stayed at gilgamesh.ca, I’d probably be in the 50K range right now. So I’m only just above water.

But it’s been a tough 2 months to move up over 900,000 places on Technorati, and I’m pleased with that. And now bizhack is well positioned to continue to improve.

If you have any ideas on that, by the way, I’d love to hear them – just add a comment!

[tags] blogging, pagerank, technorati, bizhack, gilgamesh.ca, john koetsier [/tags]

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