I think there’s a bit of attitude there. We (20 and 30-something social media devotees) have a kind of MySpace snobbery. We know it’s mainly the province of less tech-savvy, younger, and more pop culture people, and we know the site itself actually sucks. So we ignore it – to our peril, since it’s a huge story in social networking and technology. Perhaps bigger than the bloggers bible, Technorati.
But MySpace also matters less than some think.
- 1 in 3 accounts are never used
- 1 in 5 accounts are “active in some way”
- 1 in 10 accounts updated in the last 30 days
Use that data as a benchmark, extrapolate a little, and you get the astonishing figure that there are maybe 10-20 million active MySpace accounts … significantly less than the 100 million total. Give MySpace the benefit of the doubt, because their users are active, more social, and younger, and the total might be 30 million.
From both perspectives, MySpace matters more – and less – than we think.[tags] myspace, accounts, users, livejournal, tailrank, delicious, reddit, newsvine, web 2.0, social media, popurls [/tags]