How many companies know that to smart technical web people, their brand is what Google says it is?
I’m reading Chris Anderson’s The Long Tail right now, and this paragraph jumped out at me:
For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is. The new tastemakers are us. Word of mouth is now a public conversation, carried in blog comments and customer reviews, exhaustively collated and measured. The ants have megaphones.
You know and I know may know it … but so many people in our organizations don’t get it yet. Give them this book – it’ll help. As Goethe said, “a good book is as an axe to a frozen lake.”
Crack that ice![tags] long tail, chris anderson, goethe, google, blogs, word of mouth, john koetsier [/tags]