If you haven’t seen the Ronald McHummer site yet, you’re missing an absolute gem of grassroots citizen media … and a public relations nightmare for a huge multinational corporation.
What’s the site about? Free Hummer toys with Happy Meals:
I am appalled that McDonald’s, which influences the eating and buying habits of millions of kids, is using Happy Meals to promote Hummers.
These supersized SUVs spew smog-forming chemicals that send asthmatic children to the hospital and greenhouse gases that cause global warming. Our kids should be learning about cleaner, healthier cars and what they can do to protect the environment, not gas-guzzlers that keep us dependent on foreign oil.
The genius and the beauty is the ability to create your own McDonald’s sign in response to this promotion. Here’s mine:
Enjoy! (Unless you’re a McDonald’s shareholder!)[tags] citizen, media, grassroots, environment, mcdonalds, ronald mchummer, john koetsier [/tags]
6 CommentsLeave a comment
And I thought McDonald’s gave up on Supersizing. Maybe the next documentary will be about a guy who eats McDonald’s and drives around in a Hummer for a entire month – that should do some damage!
I shudder to think …
I think this whole anti-McHummer campaign is much ado about nothing.
1. The toy in my two-year old’s happy meal today is not going to influence his car buying decisions 20 years from now.
2. If you bothered to talk to an actual child, you might have learned that the toy hummer doesn’t burn any gas at all. It’s just a toy … car.
However, this is contributing to a whole aesthetic of size and power as the defining qualities of vehicles that I, at least, do not agree with.
I think Jason must be a stockholder. I’ve seen his same post on multiple sites.
Whoa. Astroturf? See also: High tech astroturf from Exxon.