Ad Network Buy or DIY: What 66 Performance Marketers With 1.3B Annual Clicks Told Us

Buying ad network, affiliate marketing, or lead-generation software saves the average digital marketing firm almost $100,000 in annual salary, makes developers 57% more effective, and saves an average of 48 hours of work every single week.

Even better?

Building on top of that platform with your own “secret sauce” customizations results in more than 10% extra business — and that’s on the low end.

We recently surveyed HasOffers customers to understand not just why they’re using the platform, but whether it saves them money and increases their business velocity. More than 1,000 ad networks use HasOffers to manage over 45 billion events every month, and that includes customers like AppLift, Fyber, Tapjoy, AdColony, Baidu, Inmobi, NativeX, and Crobo.

Get the full story in my post on TUNE’s blog …