Taps, Clicks, Bricks: Part 1 – Omnichannel Customer Engagement Is the New Brand Superpower

There is a reason why Amazon has a price to earnings ratio 16X higher than Walmart. A reason why subscription commerce companies are incredibly hot, and a reason why Dollar Shave Club was worth $1 billion with company sales of just $200 million.

Knowing your customer is the new superpower for brands and retailers. Engaging with them daily or weekly supercharges commerce. And the closer a brand connects with customers, the more valuable it becomes.

Customer journeys are complex.

They can involve three to five screens, offline and online touchpoints, and six to 10 marketing channels. They trace nonlinear paths that start and stop in seemingly random places. Mapping them is no longer easy, if it ever was, and not nearly as profitable as marketers would like.

But today, the best brands are walking alongside their customers. They’re engaging with them deeply via signed-in experiences across three major clusters of channels:

  1. Mobile (Taps)
  2. Desktop (Clicks)
  3. Physical Location (Bricks)

Get the full report on TUNE’s website …

 


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