Mobile’s not a channel. We know that. It’s an ecosystem within which all the digital channels increasingly live.
But increasingly, mobile is influencing non-digital channels as well. That’s because mobile is the three-foot PC … the laptop that never leaves our side … the supercomputer in our pockets.
So what’s that look like?
In other words, how mobile are the traditional marketing channels? Here’s one way of looking at it …
Get the full story in my post on TUNE’s blog
