Unicorn Dinosaurs: How mobile is fueling Fortune 1000 success

Caterpillar doesn’t make giant earthmoving machinery. Exxon Mobil doesn’t sell gas. Home Depot doesn’t provide lumber and lawn mowers. Rather, they build relationships with customers — and solve people’s problems.

Increasingly, that’s via mobile.

In fact, mobile leaders in the F1000 grow market value 15% faster than mobile laggards, and are 1.9X more likely to be financially successful. Caterpillar has 355,000 mobile-app-using customers; Exxon Mobil, over 400,000. And Home Depot? A massive 17.7 million. These companies are financial winners, capturing outsized stock price growth.


They connect with customers one-on-one at scale, giving them unmediated and instant communication channels: an unparalleled advantage over their competitors.

Sure, Google, Facebook, and Amazon lead the pack.

Google has over 73 billion mobile users in aggregate, and Facebook has just over 6 billion. Both grew fast in 2016: 18.5% and 35.4%, respectively. And Amazon, with more than 4X the number of mobile users than the entire rest of the retail industry, captured almost $102 billion more stock price growth than its competitors.

Get the full story at TUNE’s blog …