How much global adspend flies out the window right into fraudster’s pockets? Potentially as much as $2 billion dollars a year in app install campaigns alone.
Mobile marketers spent $5-6 billion dollars on mobile app install campaigns last year in the United States alone. I can’t find any independent analyst’s global estimates of the app install market size for 2017, but historically, the U.S. has accounted for 30-50% of the global app install market. In 2014, for example, it was 40%, and the market has grown quickly in Asia and other parts of the planet since then.
Given that Yahoo’s mobile analytics division Flurry estimated the global market at $6 billion way back in 2014, the total is certainly north of $10 billion for 2017, and is more likely as high as $15 billion.
So how much is fraud?