research

What drives growth when costs peak? My Q4 2025 report for Singular showed how mobile marketers shifted strategy to survive the industry’s most...

What’s really happening in mobile growth?  Here’s the latest in my new report for Singular … Ad spend surged 45% globally this quarter...

The ultimate report ranking ad partner performance across mobile marketing, and I’ve researched and written it for Singular for 7 years now...

I have been literally awful about posting my latest research to this site, but I just released a 20-ish page report on the on-demand space...

How do you win in adtech with creative? I just completed a big new report for my client Singular on good creative and what it enables. Check it out...

One of my major consulting clients, Singular, is in the marketing measurement space. The biggest change happening in mobile marketing over the past...

Boom times sure are more fun than when things are going bust. But the reality is we have to face that it’s tougher now on many people, thanks...

I just recently published a report for my client Singular on media mix modeling, which is super-hot right now in mobile marketing thanks to one major...