growth masterminds
A podcast on growth/martech/adtech for my client Singular. Subscribe on all major platforms here
SKAdNetwork plus everything else: Building a single source of mobile marketing truth
How do you build a single source of truth for mobile marketing data that includes a major new set of attribution and conversion data from Apple...
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3 sources of SKAdNetwork fraud advertisers need to prep for
What does fraud look like in iOS14, with SKAdNetwork? Is it even possible, given the fact that Apple is cryptographically signing app installs? Smart...
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Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork
The more things change, the more they stay the same. Or so someone once said. With iOS 14 what’s changing (eventually) will be the loss of device...
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User acquisition in iOS14 with SKAN, Singular’s open source framework for SKAdNetwork
How do you transition between tracking links and postbacks to SKAdNetwork? How do you manage multiple attribution modes simultaneously? How do you...
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Creative in mobile game advertising: what wins and why
Cold hard cash to advertise a game is great. An exciting, fun product to market is extremely important. But few factors, if any, beat amazing...
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