growth masterminds
A podcast on growth/martech/adtech for my client Singular. Subscribe on all major platforms here

Your first million users: how to rock the cold start, with Hannah Parvaz
How do you get your first million users? I recently chatted about exactly that problem and challenge with app marketing expert Hannah Parvaz on the...
Read More
Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
Facebook automated app ads (AAA) are smart and useful ads that take elements of creative you supply, mix and match them according to Facebook’s...
Read More
How to calculate ROAS in iOS 14 with SKAdNetwork
ROAS is perhaps the most foundational KPI in mobile marketing. The big question for 2021 is: can you still calculate ROAS in iOS 14? “First and...
Read More
Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
Pizza and wine are good. But perhaps not quite as good as massive ad monetization. At least that’s the impression I got from Lisi Gardiner, who’s...
Read More
SKAdNetwork plus everything else: Building a single source of mobile marketing truth
How do you build a single source of truth for mobile marketing data that includes a major new set of attribution and conversion data from Apple...
Read More