growth masterminds
A podcast on growth/martech/adtech for my client Singular. Subscribe on all major platforms here
Creative in mobile game advertising: what wins and why
Cold hard cash to advertise a game is great. An exciting, fun product to market is extremely important. But few factors, if any, beat amazing...
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Using AI to boost customer acquisition with IMVU’s VP of Growth, Lomit Patel
How do you grow faster, even in challenging market situations? Oh, and cut the cost of custom acquisition by a factor of three, while also...
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AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google...
Super-pumped to drop a new episode of the Growth Masterminds podcast today … the marketing-focused podcast I do with Singular. And...
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DraftKing’s Jayne Peressini on ghost ads, measuring TV, multivariate testing...
Are ghost ads scary? Only if you’re afraid of incrementality measurement. And, should the onus for ad fraud be on ad networks or on marketers? You...
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Thomas Petit on ASO, conversion optimization, and why VO and tROAS don’t really...
What do you learn if you advise more than 20 apps on growth strategies? Apparently, quite a lot, judging by Thomas Petit. Thomas Petit is a mobile...
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