growth masterminds

How do you transition between tracking links and postbacks to SKAdNetwork? How do you manage multiple attribution modes simultaneously? How do you...

Cold hard cash to advertise a game is great. An exciting, fun product to market is extremely important. But few factors, if any, beat amazing...

How do you grow faster, even in challenging market situations? Oh, and cut the cost of custom acquisition by a factor of three, while also...

Super-pumped to drop a new episode of the Growth Masterminds podcast today … the marketing-focused podcast I do with Singular. And...

Are ghost ads scary? Only if you’re afraid of incrementality measurement. And, should the onus for ad fraud be on ad networks or on marketers? You...