growth masterminds
A podcast on growth/martech/adtech for my client Singular. Subscribe on all major platforms here
How to calculate ROAS in iOS 14 with SKAdNetwork
ROAS is perhaps the most foundational KPI in mobile marketing. The big question for 2021 is: can you still calculate ROAS in iOS 14? “First and...
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Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
Pizza and wine are good. But perhaps not quite as good as massive ad monetization. At least that’s the impression I got from Lisi Gardiner, who’s...
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SKAdNetwork plus everything else: Building a single source of mobile marketing truth
How do you build a single source of truth for mobile marketing data that includes a major new set of attribution and conversion data from Apple...
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3 sources of SKAdNetwork fraud advertisers need to prep for
What does fraud look like in iOS14, with SKAdNetwork? Is it even possible, given the fact that Apple is cryptographically signing app installs? Smart...
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Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork
The more things change, the more they stay the same. Or so someone once said. With iOS 14 what’s changing (eventually) will be the loss of device...
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Creative in mobile game advertising: what wins and why
Using AI to boost customer acquisition with IMVU’s VP of Growth, Lomit Patel
AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google...
DraftKing’s Jayne Peressini on ghost ads, measuring TV, multivariate testing...
Thomas Petit on ASO, conversion optimization, and why VO and tROAS don’t really...
2 superwomen in games: Getting featured by Apple and Google, growing a small...
