Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment

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Pizza and wine are good. But perhaps not quite as good as massive ad monetization.

At least that’s the impression I got from Lisi Gardiner, who’s Singular’s Senior Product Manager for analytics and focuses on ad monetization. Singular’s doing a webinar on mobile app ad monetization this week, with experts from Game Hive, Neon Play, Voodoo, and Mopub.

Lisi’s talking “ad mon” late at night on the last day of a long week as we prepare for the session. With the weekend — and pizza and wine — beckoning. I’m the one keeping her from the pizza and the wine, but she’s cool with it.

“Well, I would rather talk about ad mon than eat pizza and wine,” she says, unconvincingly.

Get the full story in my post on Singular’s blog …

And, listen to the Growth Masterminds podcast

 


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