The more things change, the more they stay the same. Or so someone once said. With iOS 14 what’s changing (eventually) will be the loss of device-level data … and therefore some of mobile marketers’ existing ability to manage, monitor, and optimize conversions.
But not all. Not by a long shot.
What’s staying the same, of course, is that to stay competitive in mobile, you’ve got to learn, adapt, grow, and use new tools in new ways.
As you know, Apple’s new mobile attribution framework is here, it’s going to be fully implemented in every way in a few months, and growth marketers need tools and insights on how to do their jobs in a new world. In that new world, IDFAs are probably going to be scarce. In that new world, optimizing for conversions will be very different.
Here’s the latest episode of Growth Masterminds:
And to get more details, including a partial transcript of our conversation, check out this post on Singular’s blog.