Thomas Petit on ASO, conversion optimization, and why VO and tROAS don’t really work for subscription apps


What do you learn if you advise more than 20 apps on growth strategies? Apparently, quite a lot, judging by Thomas Petit.

Thomas Petit is a mobile growth consultant for Deezer, Lingokids, Playspace, AppAgent, and many more companies. He’s spoken at App Growth Summit, App Promotion Summit, Mobile Growth Europe, ASO Conference, and that’s just the first part of the list. And he’s a frequent contributor to MobileDevMemo.

Somehow, he also finds time to enjoy life in Barcelona, Spain.

You can listen to the podcast here, or keep scrolling for a full transcript.

Listen here:

You can subscribe on Anchor right now, but Growth Masterminds is currently propagating to Google Podcasts, and pretty much every other podcast platform on the planet. It’s also already available on Spotify and Apple Podcasts.

Get the full post and transcript in my post at Singular’s blog …