Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously

Facebook automated app ads (AAA) are smart and useful ads that take elements of creative you supply, mix and match them according to Facebook’s secret alchemy of advertising success, and automate the process of targeting, delivery, customization, and even — if you wish — setting budgets.

There’s one small problem.

You can’t analyze everything you might want to.

While you can pull country stats and you can pull creative stats at a high level, you can’t pull them together down to every asset in those ads. And other dimensions like platform and sub ad network or DMA (designated market area) are also difficult if not impossible to slice and dice with those granular creative and campaign variables. Essentially, that means that while Facebook’s AI knows what rocks and what sucks in your marketing campaigns … you don’t.

Get the full story in my post on Singular’s blog …

 


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