Using AI to boost customer acquisition with IMVU’s VP of Growth, Lomit Patel

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How do you grow faster, even in challenging market situations? Oh, and cut the cost of custom acquisition by a factor of three, while also accelerating 100% return on ad spend 5X at the same time?

Well, good data is a baseline requirement. As are insights on what’s working and what’s not.

But AI can help too.

In this episode of Growth Masterminds, we talk to Lomit Patel. Patel is the VP of Growth at IMVU, and previously led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+.

Listen here:

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Get the full transcript on Singular’s blog here …

 


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