growth masterminds

How do you get your first million users? I recently chatted about exactly that problem and challenge with app marketing expert Hannah Parvaz on the...

Facebook automated app ads (AAA) are smart and useful ads that take elements of creative you supply, mix and match them according to Facebook’s...

ROAS is perhaps the most foundational KPI in mobile marketing. The big question for 2021 is: can you still calculate ROAS in iOS 14? “First and...

Pizza and wine are good. But perhaps not quite as good as massive ad monetization. At least that’s the impression I got from Lisi Gardiner, who’s...

How do you build a single source of truth for mobile marketing data that includes a major new set of attribution and conversion data from Apple...

What does fraud look like in iOS14, with SKAdNetwork? Is it even possible, given the fact that Apple is cryptographically signing app installs? Smart...

The more things change, the more they stay the same. Or so someone once said. With iOS 14 what’s changing (eventually) will be the loss of device...

How do you transition between tracking links and postbacks to SKAdNetwork? How do you manage multiple attribution modes simultaneously? How do you...