growth masterminds
A podcast on growth/martech/adtech for my client Singular. Subscribe on all major platforms here
Your first million users: how to rock the cold start, with Hannah Parvaz
How do you get your first million users? I recently chatted about exactly that problem and challenge with app marketing expert Hannah Parvaz on the...
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Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
Facebook automated app ads (AAA) are smart and useful ads that take elements of creative you supply, mix and match them according to Facebook’s...
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How to calculate ROAS in iOS 14 with SKAdNetwork
ROAS is perhaps the most foundational KPI in mobile marketing. The big question for 2021 is: can you still calculate ROAS in iOS 14? “First and...
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Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
Pizza and wine are good. But perhaps not quite as good as massive ad monetization. At least that’s the impression I got from Lisi Gardiner, who’s...
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SKAdNetwork plus everything else: Building a single source of mobile marketing truth
How do you build a single source of truth for mobile marketing data that includes a major new set of attribution and conversion data from Apple...
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3 sources of SKAdNetwork fraud advertisers need to prep for
What does fraud look like in iOS14, with SKAdNetwork? Is it even possible, given the fact that Apple is cryptographically signing app installs? Smart...
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Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork
The more things change, the more they stay the same. Or so someone once said. With iOS 14 what’s changing (eventually) will be the loss of device...
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User acquisition in iOS14 with SKAN, Singular’s open source framework for SKAdNetwork
How do you transition between tracking links and postbacks to SKAdNetwork? How do you manage multiple attribution modes simultaneously? How do you...
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