Tag - social media

Sloodle: education, meet virtual reality

Imagine the classroom of the future. Does it look something like this?

sloodle_concept.jpg

Learn more at Sloodle – the “3D Learning Management System.” It’s a work in progress, as is most open source software. Here’s the vision:

SLoodle is a project to integrate the VLE platform Moodle with the 3D world of Second Life. Imagine a Moodle course that, if you wanted, could turn into a proper 3D interactive classroom with all your Moodle resources available to your students in the virtual world.

Wow. Wow, I say. I wish this group all the success in the world. This is just way too fabulously cool. All start-ups should dream big.

(I saw a link to this at A Media Circus while researching blogs for my weekly SLOB list).

[tags] social media, education, technology, moodle, second life, virtual reality, web2.0, john koetsier [/tags]

checking out the competition: Splashcast

Yup, I’m working on a web start-up. Yup, it involves aggregation and filtering. And nope, I’m nowhere near ready to start talking about it.

But I saw this today with great interest:

One of the solutions to this media overload is collaborative filtering. I want people who are smarter and hipper than me, and who share my tastes, to filter out the junk and deliver me just the good stuff. Amazon.com pioneered this and took it mainstream. YouTube still has a bit of room to improve their social filtering capabilities.

The other part of the solution is media syndication. Once the good stuff has been identified by people smarter and hipper than me, I want it aggregated, packaged up and delivered to me; I don’t want to have to go out of my way to find and collect it.

With SplashCast, we are attempting to marry collaborative filtering with media syndication, and make it easy, easy, easy for everyone.

How cool is that?

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. . .

(Some long-term readers of bizhack may remember this post on dreaming. It’s relevant to this pre-pre-pre-release annoucement of my new venture.)

How to stop talking and start communicating

If you want to tell somebody something, you have to speak their language. And it helps to be in the same room.

  • If you’re on TV and your audience isn’t forget it
  • If you’re using traditional PR to get in papers and magazines and your customers aren’t, forget it
  • If you’re trying to send out email newsletters and your users would prefer text messages, forget it
  • If you’re using forums and the people you want to have a conversation with are reading blogs, forget it

That’s my response to nonsense like this: Why Apple doesn’t have a blogging policy.

IT AIN’T ABOUT BLOGGING. It’s about communication. it’s about sharing information. It’s about solving problems. And while Scoble loves to babble about blogs (because he is, ultimately, a blogger, not a communicator), Apple employees have been out there working with the customer base.

Wander through any of the lists.apple.com mailing lists, one of Apple’s core communication tools with their developers. On EVERY list, you’ll come to realize there are Apple engineers on them, answering questions, helping people, doing things. Same with the online forums (Apple’s and others). There are people out there, doing ad-hoc tech support on a regular basis. Some of them actually have it as part of their job description, some of them do it because they feel they should. I’d guess there are 100 Apple employees active on lists.apple.com alone, and likely that many on the Apple support boards.

Email lists and forums are for existing clients with technical problems. You’re forgetting people who have not yet exchanged money in their pockets with products on your shelves.

What about the people who want to enlist? What about the people who want to get on the bus? What about the people who want to stop and have a coffee? What about the people who want to join a community? What about the people who want to stop for a minute at the water cooler?

Attitudes like this …

And THAT is why Apple has no blogging policy. Because, frankly, it’d just get in the way of what is already going on: working with and communicating with Apple’s customers.

… are insular. Inward-focused. Limited and limiting.

Not that anything that you’re talking about currently doing is bad. Not at all. But, as always, good is the incessant evil enemy of best.

And best is communicating with all your clients by engaging them where they are, in the language that they speak, with the media that they use.

[tags] apple, blogging, communicating, marketing, web2.0, pr, john koetsier [/tags]

Please, no more “user-generated content”

Stowe Boyd said it just about as succinctly as it can be said:

Nielsen is holding a conference on User Generated Content. Arggg!!! We aren’t “users”, it’s not “content”, and it isn’t “generated” — can’t we get rid of this stupid term? It’s the edglings, the people formerly known as the audience, the participants in participatory media, it’s a spectrum of involvement, not a dichotomy.

While we’re tilting at windmills, let’s also burn “consumer-generated media” at the stake.

[tags] cgm, ugm, social media, web2.0, stowe boyde, john koetsier [/tags]

Ze Frank’s numbers: wildly off for an entirely new reason?

I wonder if Ze Frank’s download numbers might be as wildly off as his perception of Rocketboom’s.

Just take a look, if you will, down the page to my Ze Frank post (if you’re on the home page here at bizhack). If not, check out this post on Ze Frank.

ze-frank-the-show.jpgNotice something about that linked-in video of Ze’s latest video podcast? It’s loading into the page. And you haven’t clicked it or pressed play.

Ze uses Revver to distribute his video content. Revver must set their videos to start downloading right away as soon as they hit a web page … in contrast to YouTube embedded videos, which only start downloading when a visitor clicks the play button.

Revver might be more user-friendly and ready to go when you’re ready to watch, but YouTube probably has a better sense of which videos have actually been watched.

Which means that Ze Frank may not know whether people have just downloaded the video – or watched it.

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. . .

Comments, insults, suggestions: please comment.

Other bloggers and news on this issue:

[tags] ze frank, the show, rocketboom, analytics, podcasts, video, john koetsier [/tags]

The internet doesn’t suck as hard as Steve Maich

Sometimes you see a story so mind-blowingly moronic you just have to flame it. Today, that’s Steve Maich’s Pornography, gambling, lies, theft and terrorism: The Internet sucks.

It’s a long – very long – tirade against the web. It’s full of inaccuracies. It’s loaded with hyperbole. It’s jammed with bombastic nonsense. And it doesn’t even have the lovable stylistic cantankerousness of a Nick Carr to make it halfways bearable.

In short, it sucks. Here’s why:

Dark fibre sitting idle
According to Maich, the soils of the earth are just bursting with dark fibre:

They’re all still down there, out of sight and all but out of mind — hundreds of millions of miles of hair-thin strands of glass … And almost all of it sits empty, dark and idle — an unseen monument to every unfulfilled promise of the Internet.

Wrong: dark fibre is being lit up all over the place.

Internet not changing anything
According to Maich, the experts who predicted the internet would change many of our modes of communication have been proven wrong:

Billions would flood into cyberspace, changing everything about the way we communicate, educate and entertain.

They’re still selling the same old line.

Wrong. Over a billion have flooded onto the net. More are coming. And all of them are communicating, educating and being educated, and entertaining and being entertained in ways too numerous to count.

YouTube is just pirated media and assorted garbage
According to Maich, Google’s purchase of YouTube was stupid, and YouTube has absolutely no value whatsoever:

On Oct. 9, Google bought YouTube — an Internet site used primarily for the unauthorized distribution of copyrighted material and minute-long clips of people singing karaoke in their basements. This titan of new media, we’re told, is worth US$1.65 billion. It’s just the latest step in our long descent into cyber-madness.

Wrong. Content owners are starting to see that keeping their content locked in digital barns is just letting it age poorly, making no money. They’re starting to do deals that will see returns with viewing.

And on Google’s “cyber-madness?” It was more than paid for the very next day.

The web is the seedy, wrong-side-of-the-tracks part of town
According to Maich, you wouldn’t want to go anywhere on the web at night, or without a bunch of friends to protect you:

The idealists who conceived and pioneered the Web described a kind of enlightened utopia built on mutual understanding, a world in which knowledge is limited only by one’s curiosity. Instead, we have constructed a virtual Wild West, where the masses indulge their darkest vices, pirates of all kinds troll for victims, and the rest of us have come to accept that cyberspace isn’t the kind of place you’d want to raise your kids. The great multinational exchange of ideas and goodwill has devolved into a food fight. And the virtual marketplace is a great place to get robbed.

Yup – it’s just like the real world: good, bad, and ugly. Get used to it. But be aware that while there’s bad areas, they are far outweighed by all the good neighborhoods.

(And by the way, if you use a Mac, you’re less likely to get hijacked.)

You can’t find any answers online
Maich says that good information is impossible to filter out online:

The answers to the great questions of our world may be out there somewhere, but finding them will require you to first wade through an ocean of misinformation, trivia and sludge.

How does he manage to tie his shoelaces? Is he able to chew gum and walk at the same time? Has he never heard of Google? Wikipedia?

Where there’s a lot of information we need good filters. Thanks to Google and others, we do – and they’re getting better all the time.

Web users are crude and stupid. So’s the web itself
Maich has very little respect for the billion or so people who are online:

Let’s put this in terms crude enough for all cyber-dwellers to grasp. The Internet sucks.

We’re crude? Can’t grasp complex topics? Friend, read a few blogs. There are more intelligent things being written online than virtually any other media today.

Experts who say the internet is a massive force for change are naive
Maich doesn’t believe the “hype:”

… Experts competed with one another to see who could attach the most outrageous superlative to the nascent technology … Bill Gates, in a famous editorial for the New York Times, called the Internet a “tidal wave” that “will wash over the computer industry and many others, drowning those who don’t learn to swim in its waves.”

Indeed it has, Steve. Indeed it has. Perhaps you haven’t noticed iTunes. Or the fact that investment in desktop software has been moving to online applications. Or Salesforce.com. Or .Net. Software-as-a-service. Regular security updates over the web. The multi-billion-dollar instant giant that is Google! The innovation and service we see in 37signals. The rise of a nothing like MySpace to a challenger of traditional media. The examples are too many to list.

The internet is not a significant invention
According to Maich, the internet is less significant than household appliances:

This year, the National Academy of Engineering released its list of the 20 greatest engineering accomplishments of the past 100 years. The Internet ranked 13th, but even that ranking seems laughably generous. For instance, it came in just ahead of imaging technologies like the X-ray, MRI and radar — breakthroughs that have allowed us to look inside the human body without breaking the skin, to predict the weather, and to see things invisible to the human eye. Has the Internet achieved anything remotely comparable? Next on the list are household appliances. Try going back to doing the family’s laundry by hand for one week, and then see if you’d gladly trade your Internet connection to get your washing machine back.

I know ignorance is invincible, but the fact is that the internet ties together many of those weather stations that help us predict the weather. Here’s a trivial, personal example – that power has even hit the average joe.

What’s more important – clean clothes or knowledge? Knowledge, after all, is a life-saver. And not just in one situation, either. I’ll take knowledge, thank you very much, and there has never been a better invention for sharing and communicating knowledge than the internet.

The internet is nothing new
Maich sees no new technology in the networking of computers and servers:

The trouble with the Net, he says, is that it has produced precious little that is really new. Just about everything that’s accessible through the Web was available through other means before. Email is fine, for instance, but it pales next to the achievement of the telegraph, which shortened the time required to communicate over vast distances from weeks to minutes. The internal combustion engine, refrigeration, even air conditioning, had profound impacts on our lives, making the impossible practical. The Web does nothing of the sort. Emails replace faxes and phone calls. Online shopping replaces sales that used to be made through a catalogue. And for all but the most socially isolated, every hour spent trolling through chat rooms replaces an hour that might otherwise have been spent in real, live conversation.

I’m sorry, but here’s where you lose ALL credibility and betray yourself as just a lonely crank with an axe to grind.

I mean, comparing email to the telegraph – where you had to walk to some office, pay some money, enter some funky code, and send messages letter by letter (each costing you more) to someone else who would have to get a paper representation of your message delivered from the telegraph office in their town – is just beyond stupid. I could make similar arguments regarding faxes and phone calls and shopping, but I’m just too tired.

Nothing new under the sun
We’re not actually doing anything new, says Maich:

Even in the research and academic communities, which always had the most to gain from the Internet, Gordon says, the advantages should be kept in perspective. “It has made collaboration and communication faster and more efficient, but we’re still doing the same things,” he says.

No, of course not. We’ve always been able to videoconference with people a globe away. We’ve always been able to write a document with someone 500 kilometres away at the same time in the same application on the same document. We’ve always been able to send the plumber a picture of the pieces left over when we finished “assembling” the dishwasher in about 30 seconds. And average individuals with almost no income have always been able to publish to an audience of thousands with no more effort than writing a letter.

It’s the end of paid content
These guys all go to the same sources and get fed the same tripe:

In 1995, the U.S. government’s top copyright officer, Marybeth Peters, called the Internet “the world’s biggest copying machine.” She didn’t know the half of it. At the time, slow connection speeds and weak processing power meant the Web was still essentially a print medium. Within a couple of years, however, the full force of the Web’s assault on intellectual property rights would come into focus.

There is more content being produced now than ever. Every new technology means content industries have to adapt to new ways of doing business. The VCR was going to rape the movie industry. The reality is we’re entering an attention economy and content providers have to catch up – and they’re starting to.

There are inaccuracies online
Unbelievable as it may seem, Maich says that there is some stuff that is wrong online:

On Wednesday, July 5, Ken Lay, the former chairman and CEO of Enron Corp. died in Colorado. The news first hit the wires around 10 a.m., and at 10:06 Wikipedia, the online encyclopedia that allows users to update and modify entries, proclaimed that Lay had died “of an apparent suicide.” Two minutes later, somebody changed the entry to say Lay had died “of an apparent heart attack or suicide.” Less than a minute later, some cooler head intervened and corrected the entry to say the cause of death was “yet to be determined.” At 10:11 the entry was changed again, this time asserting that “The guilt of ruining so many lives finally led him to suicide.”

Yes, it’s true. But sir, as we’ve seen in your lousy error-ridden article, that also happens offline. And, as Nature showed, Wikipedia accuracy actually rivals that of Encyclopedia Britannica.

The internet is full of rank amateurism
It’s distasteful, really. Those plebes, why won’t they learn their place?

In the place of hard information, the Net has ushered in the era of the amateur commentator. Rather than reporting the news, the Internet actually excels at allowing millions to analyze the news of the day on their blogs and message boards … Sounds spectacular, but what’s the great value of a participatory marketplace of mass speech if so few have anything to say that’s worth buying?

Bloggers broke the Sony DRM issue. Bloggers broke the Foley scandal. And bloggers are breaking more and more stories all the time, as well as providing the most insightful analysis you can find.

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. . .

What’s the point?
I could go on and on, knocking down Maich’s points one by one. But what’s the point? It’s fairly obvious, I think, that he’s not being intellectually honest.

Instead, he’s picked a position and is sticking to it, ignoring all evidence to the contrary.

Pathetic!

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Other people discussing this post:

[tags] steve maich, macleans, internet, blogging, web, john koetsier [/tags]

Technorati just dumped 2000-4000 splogs

It’s really very nice to have your Technorati ranking jump 2000 spots in a day. But there’s something odd about it too. I think Technorati is weeding their index of blogs this week, and some interesting things are popping up.

Yesterday between noon and 9:00 PM:

  1. bizhack jumped from 14,800 to 12,330
  2. twopointouch jumped from 16,500 to about 12,500
  3. Chip’s Quips jumped from 35,000 to 28,712
  4. Orbit Now! jumped from 31,000 to 25,523

In my case, the number of reported inbound links and the number of blogs reported to be linked in has not changed, although I know some new blogs have linked to bizhack in the last week. I’m asking Ian Delaney, who runs twopointouch, if the same is true for him.

(Update: it’s not – Technorat is indexing his blog just fine right now)

However, what we might have here is a major effort by Technorati to clean its index of splogs, which might account for a less-than-satisfactory job of spidering existing blogs and updating them in their index … they have failed to take note of my last 15-20 posts, in spite of my pinging them.

If the numbers that I’m seeing and that Ian are seeing are correct, it’s possible seems likely that between 2000-4000 blogs were tossed out of the index – splogs, flogs, and who knows what else.

Interesting.

We need more data before we can make any really firm conclusions, though. Anyone else have similar experiences?

(Update: Please continue to post your experience below!)

[tags] technorati, index, splogs, ranking, twopointouch, john koetsier [/tags]

Now I’m confused, Technorati

As I’ve been vocal about on this blog, Technorati rankings are odd. And yet, somehow, I’m moving up:
technorati-ranking-oddity.jpg

Technorati hasn’t spidered my site in 6-7 days. Hasn’t noticed my last 15-20 posts. Hasn’t updated the number of links or blogs linking to bizhack even though I know more links have been inbound.

And yet … the ranking is about 3,000 higher than a week ago. If that’s not just an illusion, the top 10,000 is not too far away.

I won’t hold my breath.

[tags] technorati, ranking, blogging, problems, john koetsier [/tags]

Calacanis: most bloggers suck

Update: see Jason Calacanis’ comment below. He was misquoted or quoted out of context, and does not believe that non-top-ranked bloggers suck. At least not automatically. (Check his comment!)

Quick question: are you in the Technorati Top 100? If not, I hate to break the news, but you suck. If it makes you feel any better, I suck too.

Why?

Well, according to Jason Calacanis’ recent keynote at Blog Business Summit, if you don’t rank high on Technorati, you suck. Simple.

”Blogging is the biggest meritocracy in the world. It’s not broken. You don’t rank? It’s because you suck. … How well you do is up to you.”

However, there is a simple way to not suck:

He said all you have to do is look at the top stories on TechMeme, say something intelligent about the story, link to the other five top bloggers talking about it, and do that for 30 days straight, then you’ll be an A-list blogger.

Do most bloggers suck?
Obviously, most bloggers are not in the Technorati 100. Some us can’t even get Technorati to index our blogs regularly (see the last updated “4 days ago” nonsense).

Do we suck?

No! Some of us talk about things that are not mainstream. Some of us just haven’t gotten the break that pushes us out of the millions and into the thousands. And most of us just don’t want to do something as silly as blogging reflexively about the top three stories on Techmeme, day after day after day.

That said, I have to be careful here. I haven’t heard the keynote myself, and am just going on what other bloggers are publishing about it.

One more caveat: it sounds like he’s saying the way to be popular is to …

  1. write well
  2. write often
  3. write on topics other people care about
  4. and comment intelligently on other people’s blogs

Fundamentally, I have no disagreement with that at all. That’s all true – as far as it goes. I don’t think doing that guarantees that you’ll hit the Technorati Top 100, but it’s all good advice and IS going to get you higher ranking, more traffic.

What I disagree with is saying that bloggers who don’t rate high suck.

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. . .

Update 10:24 PM:
This post just hit the home page of Techmeme. Also available here.

[tags] calacanis, technorati, ranking, blog business summit, keynote, sucking, john koetsier [/tags]

Zune product manager is a buzzword generator

Just watching Scoble’s video podcast with the product manager of Zune, Matt Jubelirer.

Forget the Zune, I don’t like Matt’s language:

  • consumers
  • the device
  • interacting with the community
  • digital entertainment device
  • the device
  • content
  • did I say the device?
  • user experience
  • quality assurance processes
  • innovative
  • end-to-end system
  • album art experience
  • customer interaction
  • ecosystem
  • the sharing scenario

You would never hear Steve Jobs talk like this. When will Microsofties learn that it’s about authentic simple emotional things … not how smart they are or how many buzzwords they picked up in B-school?

(And why on earth is he not calling it Zune every time, instead of device? Poor branding!)

On the other hand, he’s young and obviously pretty sharp, well-spoken, personable. He’ll learn. And, contrary to Jobs, I do think the ability to send a song or a photo to someone else is pretty cool.

The funniest thing: he obviously doesn’t want to say “iPod” or “Apple” or “iTune.” It’s amusing to see him and Scoble find numerous ways to NOT say anything related to a certain fruity Cupertino-based company.

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Update:
This story just hit Techmeme in the discussion on Scoble’s video podcast (at least when it shows on the home page).

[tags] zune, scoble, Matt Jubelirer, scobleshow, microsoft, podcast, john koetsier [/tags]

Advertising wants to be free? Get a clue!

From the shamelessly-reposted-from-elsewhere department:

Scott Karp on Publishing 2.0 seems to have a hard time understanding why, in a social media new media web 2.0 conversational marketing world, companies would still want to advertise:

I’ve written before about the challenge MySpace faces in getting companies to pay for what individuals can get for free, i.e. a MySpace page. But really all of media — including the newly adopted software industry — faces the same problem. In fact, small businesses connecting with customers directly sounds like a challenge to Google as well.

I don’t think that’s a difficult question at all. In fact, I think the answer is startlingly, blindingly obvious. Here’s the comment I posted in response:

Either I’m stupid, and too quickly jumping to what I think is the obvious response to your post, Scott, or you’re missing something really obvious.

Conversations are slow, by and large, because they require the formation of some level of relationship. Sure, there’s the occasional viral shooting star that jumps to huge numbers very quickly, but for most companies, building audience is long, hard, slow work.

Good work, and rewarding work, but long and slow.

Advertising is a way to short-cut that process … a way to speed up awareness levels that then buy you the opportunity to have a conversation with a potential client, which in turn buys you the opportunity to potentially make a sale.

Let’s face it: not everyone who needs office cleaning done in Anytown is going to jump on MySpace to find a janitor. And not every janitorial firm will rank in the first few Google results, particularly if they’re new to the new media game.

So advertising is a way to pay to get on that first page. Maybe it’s temporary. Maybe you abandon it when you get big and smart and popular enough.

But it’s a good kick-start.

I think we see the social media marketing success stories like English Cut and think that it’s all easy, quick, and free. Well, Thomas Mahon has been blogging for almost two years. There are overnight successes, but they are by and large the exception, not the rule.

I also wonder if overnight successes have any staying power. Andrew Catton of DabbleDB was at Vancouver Enterprise Forum last night, and one thing he said caught my ear: the blogosphere buzz that rocketed DabbleDB to the forefront is largely over by now … and now the company has to survive and thrive on its own merits, and on a slower, more “normal” growth trajectory.

I live and die on the successes of social media integrated into the lifeblood of a company for marketing, for product development, for voice of the customer, and PR. But there’s no doubt that advertising still has a major, major role to play.

Perhaps all businesses should be viral, but that does not mean that all can instantly and successfully become viral.

[tags] advertising, google, adsense, adwords, publishing2.0, john koetsier [/tags]

Post with pix (or, how to make your blog more popular)

Somewhere, I forget where, I read that blogs that have pictures for each post are more popular. Since I know I read it on the internet, and everything on the internet is true, that’s precisely what I’m trying.

(I think it just makes everything look better, to be honest. It’s just a little easier on the eyes.)

So I’ve been looking for places to get appropriate photos. Unless you have hundreds of thousands of photos, you probably don’t have enough for every possible blog post. And, even though I have over 10,000 photos in my iPhoto library, do you think they’re nicely tagged, sorted, keyworded, and therefore searchable? Think again.

I checked out stock.xchng, which is cheap. Some photos are free, others cost one or more credits, which you can buy. However, the photo library does not have a photo for every possible need, and I have a constitutional aversion to paying for things when I don’t have to.

Instead, I’m using Flickr.

Nothing compares to the tagging and indexing that dedicated Flickr members (including myself) tag their photos. Which is wonderful, since things are easy to find.

Such as Santa Claus. Or military ship. Or iceberg.

Most people, including myself, put their photos up on Flickr entirely or mostly free of restrictions. So it’s easy, free, and high quality. Flickr hosts the photos, and I, in turn, link to them.

Which makes a great bargain.

[tags] photos, blogging, flickr, john koetsier [/tags]

social media ephemera

Just saw that Lauren Wood is lamenting disappearing blogs.

I’ve noticed a few blogs disappearing over the past few months, blogs I used to enjoy reading and had pointed out to people. I find it disappointing when people decide to get rid of the entire blog [ … ] since I think the web as a whole loses something when parts of it disappear.

Very likely the data and posts that made up any blogs that actually had any reasonable following and linkage is still available. I know people who reconstructed blogs lost due to hardware failures out of Google cache. Plus, with services like the Internet Archive wayback machine, web content doesn’t have to disappear into the mist.

But that’s not the point.

Deleting blogs and deleting blog posts is like cutting ex-spouses out of family pictures. It’s almost like re-writing history, or just erasing it. Makes me think of Orwell’s MinTrue.

Maybe that’s just a tad bit extreme. 😉

[tags] blogging, social media, ephemera, lost data, john koetsier [/tags]

the demographics of web 2.0: white, bright, male, and loaded?

You are probably male, college-educated, white-skinned, and affluent. You’re between the ages of 25 and 55, and you don’t have kids at home.

Was I right? It’s amazing what you can do with a properly tuned magic 8-ball.

quantcast-sm.pngActually, I’ve been checking out the demographics of web 2.0 – focusing on social aggregators, with the occasional venture into social photo-sharing and blogging. Quantcast has provided the datasets, which I think are substantially more accurate than Alexa – though standard disclaimers apply.

Digg, Fark, Delicious
The demographics are startlingly similar across the board. Take Digg, Fark, and del.icio.us. Here are the similarities:

  • about 100,000 unique visitors each month
  • over 80% of visitors are white
  • well over half of visitors have at least some college

There are some differences in demographics, but mostly of degree. Delicious visitors skew the most to female, to wealthy, and to educated.

(The most interesting difference is in visitor behavior: only 12% of Digg’s and 14% of Delicious’ visitors are regulars, while almost half of Fark’s visitors are. Could those be chinks in the armor of very successful web 2.0 start-ups?)

Other sites look very similiar, with differences mainly in degree. Flickr is a little more female, and a little wealthier. WordPress.com bloggers are not quite so affluent, but a bit better educated as a whole.

Age 2.0
Perhaps the most startling commonality for me is the age of the users. In most cases, roughly half of the users are 35 or older, with significant chunks over the age of 55. We’re not just talking about teenagers and 20-somethings: web 2.0 is across the entire age spectrum.

Fark users are the youngest, predicatably, but still almost 40% of Fark visitors are 45 or older.

pie.pngYouTube and MySpace: abberations
YouTube and MySpace are abberations in the data, if you can call such huge phenomena abberations.

They’re both fairly white, though not to the same extent as the companies in the social aggregator space. But their users are significantly less educated, less wealthy, significantly more likely to have kids at home, and much more likely to have more equal numbers of male and female visitors.

Figures lie, liars figure
While we always need a degree of suspicion regarding statistics, I find these numbers intriguing.

Are all the same people, or same type of people, congregating at the social aggregators? Is MySpace the web ghetto, always getting no respect, because its users are poorer and less educated?

The best thing about Quantcast stats is that any of us can check them out – and anyone who is an online publisher can help improve their quality.

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. . .

More about web 2.0 and demographics:

Am I missing an interesting link? Let me know, and I’ll add it.

[tags] web2.0, demographics, youtube, myspace, aggregator, social media, fark, delicious, digg, john koetsier [/tags]

whoosh

With pride and joy and humility: under 15,000.

technorati-15k.png

Thanks to everyone who has linked to bizhack – the last 5 who linked and tracked back are in the sidebar under the Text Link Ads non-text link image. 😉

Err … don’t let the “whoosh” title of this post deceive you. It’s been a long, hard, slow process. But very, very fun and rewarding.

[tags] technorati, 15000, bizhack, john koetsier [/tags]

Slumming 90’s style with geocities & tripod

Remember Geocities and Tripod? Remember how huge they were in the late 90’s?

I saw a blah.tripod.com address on the back of a beat-up pickup truck on the way home today – a cheap web hosting account for a small business, of course. Brought me back a decade or so, when Geocities and Tripod were the MySpace and YouTube of the day.

The funny thing is, when you go to their pages right now, they’re basically selling hosting. Only Tripod has a mini, after-thought, bottom-of-the-page listing of member sites.

Just imagine what these properties could have done if they would have had the foresight to be a Digg, a Newsvine, even a Bloglines or Technorati. If there’s anything those companies have taught us, it’s that there’s gold in the long tail.

Tripod and Geocities traffic shows just a slight downward trend over the past half a year, but that’s misleading. When the rising tide that should lift all boats is not lifting yours, you probably have a leaky hull.

How the mighty have fallen.

[tags] geocities, tripod, long tail, social, aggregator, john koetsier [/tags]

social and anti-social: networking vs blogging

And now for something completely different: an acknowledgement of complete and utter ignorance. A thought hit me today …

Why do some people blog, and others join social networks?

In other words, why are so many millions joining MySpace and other social networking sites, and so many other millions (but definitely few millions) creating their own blogs – whether on services like WordPress.com or Blogger or Typepad, or just on their own servers?

Are those of us who make our own blogs more independent? Iconoclastic? Individualistic? Less socially needy? Or do we want contact with many other people also, but in a less structured, broader context where we have more individual control?

I wonder about crossover. How many have MySpace accounts, FaceBook accounts, and their own separate blogs. And here I’m not thinking about people who blog and have a MySpace account to just sort of stay in touch with what others are doing – I fit in that category too. But if I log into my MySpace account once in a month’s time there’s something unusual going on. How many blog and use a social networking service regularly?

I wonder …

. . .
. . .

By the way, don’t interpret the title of this post to mean that I think blogging is anti-social and social networking is social. It’s just a title, meant to get your attention. Guess it worked. 😉

[tags] myspace, facebook, blogging, social networking, john koetsier [/tags]

Techmeme: because no-one actually searches anymore

Am I a newbie Techmeme user who just doesn’t grok it, or is it truly crazy that Techmeme does not have a search function?

I mean, I get the Archives thing, but I find it a little cumbersome to be switching out dates manually, typing in when I think the story I’m looking for might have been on the front page. It’s a little archaic, frankly.

When I know exactly what story I’m looking for, and I have two or three keywords that I can search on to find it … why should I have to manipulate Techmeme space and Techmeme time just to find what I want?

That’s what computers are for. That’s what search is for.


See also: Scoble’s recent Techmeme comparison, Steve Rubel on Techmeme and language, Read/Write Web on Techmeme vs. TailRank, Frank Gruber on how TailRank is competing with Techmeme, speculation about a Techmeme blacklist, and a review of Techmeme’s well-regarded new ad format.

[tags] techmeme, search, usability, john koetsier [/tags]

Edelman & Wal-Mart: is the apology enough?

So: Steve Rubel and Richard Edelman have both issued a mea culpa in the Wal-Mart flog saga. Is it enough? For a number of reasons, no. Not even close.

Dave Taylor certainly doesn’t think so. He blogs on Business Blog Consulting and The Intuitive Life Business Blog that Edelman’s getting an easy ride – they’re getting off the hook (almost) scot-free:

I’m just amazed at what an easy ride Edelman is getting with this significant and notable error of judgment on their part. It’s not about apologizing for a screwup, it’s being accountable to a code of ethics, having consequences for violating it, and having a sufficiently transparent internal management structure that lets experts like Steve Rubel at least know about all the blogging initiatives happening at the firm

Others agree. Check out the comments on Matthew Ingram’s Edelmam/Wal-Mart post. One poster in particular, Dominic Jones, feels that the apology is at best tainted, and certainly not adequate. (Dominic has blogged about transparency and PR.) As he says on Matthew Ingram’s blog:

So how do you explain three days before there was a response from Edelman? Either they are very slow thinkers and have great difficulty telling right from wrong, or they were doing something else.

My view, based on my experience both as an investigative journalist and a PR consultant, is they were waiting to see what would happen, hoping it would blow over.

Robert Scoble, on the other hand, is among a group of others that are more inclined to be forgiving. Lance Knobel, Li at Search Marketing, Pleon, and even Shel Holz (to a degree) seem to take that tack. As Scoble says in the comments to his post:

Personally if I ever screw up I hope people forgive me, especially after I recognize that a mistake has been made and I’ve apologized for it and made strides to make sure it never happens again.

Great point. I fully realize that people make mistakes. I do too – every day. If we can’t forgive each other, we’re in for very unhappy lives. If I can’t forgive people, I have a problem … and if others can’t forgive me when I screw up, we both have a problem.

The challenging thing for me on this forgiveness thing with Edelman is the following:

  1. It’s happened before
    As Jaffe Juice pointed out … this is the second time Edelman has done this: just with Wal-Mart, that is. PR Squared says it’s actually the third time. And those are just the ones we know about! And just with one client! 
  2. The apology is short on details
    A few more details would be very welcome. Richard Edelman’s post was a couple of paragraphs, Steve Rubel’s just one. When there’s a public screw-up affecting your credibility, you need to say what happened, why, how, and, most importantly, how you’re going to ensure it will never happen again. 
  3. It’s part of a pattern of shady PR tactics
    Maybe it’s just me, but I consider other sites and campaigns like PaidCritics to be shady PR as well. PaidCritics is not a grass-roots operation (do they think we don’t know that the people behind that site are paid too?!?), and neither is the Working Families for Wal-Mart site, which is supposedly “giving voice to millions of Americans.” 

    Come on. Both of these are astroturf. Astroturf is shady.

    IR Web shows us how corporate community-building can be done correctly, transparently, with sites like Ford’s Bold Moves website, Chevron’s Will You Join Us site and Allianz’s dropping knowledge.

So – forgiveness is necessary and good. But so is proper openess and discussion of what when wrong and how your going to fix it.

And I haven’t seen that yet from Edelman.

. . .
. . .

Update:
Tara Hunt has an excellent post on fake blogs that mentions the Edelman issue … and delves into why it happens: because PR agencies put their clients ahead of their clients’ clients. And you have to see Hugh McLeod’s Edelman/Wa-Mart cartoon.

Update: October 26:
Strumpette has a follow-up on the WOMMA (Word of Mouth Marketing Association) and their non-discipline of Edelman. Worth a read.

Blog marketing is heating up: bloggers need pitch policies

Bloggers need pitch policies these days. The marketing contacts to bloggers are increasing exponentially – hardly a day goes by that I don’t get pitched to review some product, check some site, add some link.

Recently, I seem to have been put on some list by a Nancy Hendrickson at Author Marketing Experts (blog), who may have noticed that I review most books that I read (including some on my personal blog).

It’s always wonderful to get an email addressed “Dear ______ ,” with a tagline saying Powered by Campaigner, an email marketing package. It’s even better when I notice that the email says “You are subscribed as john.koetsier@gmail.com. To unsubscribe please click here.” Naturally, I have no recollection of having subscribed to any such list, nor does an email to Nancy result in any reply.

(I wonder how many of you will click that link to unsubscribe me.)

Phil Gomes – a lawyer at Edelman – started having this problem in 2005. In response, his pitch policy includes:

  • The email you send is clearly sent to me and not to a list.
  • You yourself (or members of the company you represent) actively and thoughtfully blog.
  • You are a blogger or member of the media and you’ve written/posted something interesting that might have missed my watchful gaze

That’s a great start. Here’s when not to contact me. Don’t even bother trying to contact me when:

  • you don’t blog
  • you don’t “get” blogging
  • you don’t answer to a reply
  • you use email list software to talk to me
  • you haven’t even taken at least a cursory look at my blog
  • you aren’t going to follow through on the things you say you’ll do

I don’t mind getting email from fellow bloggers. I don’t mind getting a link and a request to check it out, or to add it to my SLOB hall of fame.

I do mind being used.

[tags] marketing, pr, blogging, advertising, john koetsier [/tags]

Edelman, Wal-Mart, Steve Rubel: head, meet sand

Update Oct. 16. Edelman has finally broke the silence: Steve Rubel’s post; Richard Edelman’s post. No word on what exactly went wrong, or why the “process” that Steve talks about took over a week. More later …

It’s been almost a week. The blogosphere is talking about Edelman, Wal-Mart, and the fake blog. I added my three cents a few days ago.

In short, we’ve been waiting, listening, and watching for the explanation. Or the mea culpa. But none has been forthcoming.

Steve, you need to speak up
I hate to put this all on Steve, but sorry, you’re the best-known highly-placed Edelman blogger. And it’s not like you haven’t posted recently.

Your blog’s about page identifies that you are Edelman’s thought leader on social media:

Rubel is charged with helping Edelman identify, test, incubate and champion new forms of communications that get people talking across new platforms and channels.

Well guess what – no one needs leadership when everything is fine. Leadership is required when the smelly stuff hits the fan. And yes, right now it is hitting the fan – hard.

Yeah, it is conversational media
Steve, your blog also claims that you are “widely viewed as an expert on conversational marketing.” I think most people in the blogosphere would agree wth that assessment.

But what happens to the conversation when one participant doesn’t speak?

When that happens, there is no conversation. There’s no communication. And you have no chance to even influence or affect the thoughts and actions of your potential clients, your potential allies, your potential listeners.

We’re making it up as we go along
Just because you’re not talking doesn’t mean we won’t talk. And if you won’t tell us your side of the story, it won’t be told. This is strikingly similar to the Marshall Manson incident, which raised questions about Edelman, Wal-Mart, and proper disclosure of interest.

In response to that incident, Richard Edelman said the following:

Let me get the disclosure out of the way. Edelman is the PR firm working with bloggers as part of a Wal-Mart corporate image campaign. Edelman is transparent about its relationship with Wal-Mart in our communications to bloggers. It’s clear who we represent.

So get the disclosure out of the way
As I noted in my first post on Edelman and Wal-Mart, Jaffe Juice has said that “this is the SECOND time they’ve been outed for lack of transparency with the SAME client.”

How transparent is Edelman? How much disclosure is there? How clear is it who you represent? Your silence is deafening. The answers to those questions is unclear.

My suggestion: make it clear. Now.

Consequences: blowback
This will hit TechMeme, and the consequences could be severe.

For example, how effective do you think any further social media campaigns sponsored by Edelman will be if bloggers don’t trust you? And how successful will Edelman be if it cannot deliver social media PR results to its clients?

The answer to both questions is, obviously: not very.

. . .
. . .

Other blogs discussing this issue:

Pinko marketing in grayscale companies

What’s a savvy new-media social-web podcasting-blogging-story-telling marketer supposed to do in a company that thinks dead-tree news outlets are cutting edge?

Gino mentioned this problem at the Pinko Marketing Blog:

So, my new job (which has taken a lot of my time recently!) seems to conflict with my blogging.

Many house builders barely have a marketing department to speak of and those that do work in a very simple and formulaic fashion.

So where does Pinko marketing fit in with these people? Is there ANY point in trying to speak to these people a) about blogging and b) about Pinko Marketing.

My response, which I posted as a comment, is as follows:

That’s a tough one – particularly as the business you’re working for may not feel like it really needs to establish a long-term relationship with clients … after all, how many times is a client going to buy a home from you?

I will say one thing: forcing a marketing model on people who just don’t get it will not work.

  1. it’s not real for the company, so it’s not authentic, so it won’t ring true over time
  2. when people don’t understand you, or understand new things you want to do, they have a very strong incentive to think that you’re stupid, because this saves them the difficulty of rationalizing the fact that they don’t get it. So its a bit dangerous, personally. (Especially in a new job)

Suggestion:
Get some wins. Establish a track record. Then start moving downfield in the direction you want to go … slowly, but purposefully.

When trying to change a corporate culture, slow is fast and fast is slow. The only possible exception is when the company is faced with a life-threatening challenge and must adapt quickly or die painfully.

And something that isn’t real for an organization isn’t sustainable.

[tags] marketing, social media, blogs, PR, pinko marketing, corporate culture, john koetsier [/tags]

Bloggers: ping Google too

Most bloggers have their software set up to automatically “ping” blog monitoring sites when they publish a new post. The most common and simplest ping service is Pingomatic, which will notify 27 different blog monitoring sites that you’ve updated your site.

However, I just noticed that the very slowly-evolving Google Blog Search has added a ping service of its own. If you want to inform Google instantly when you update your blog, simply add http://blogsearch.google.com/ping/RPC2 to the list of services you ping.

Dave Taylor has a most excellent guide to adding the Google Blog Search ping for bloggers who use Movable Type. (I suspect that the process would be very similar if you’re using TypePad, which is made by the same company: Six Apart.)

If you’re using WordPress, however, you’ll need to jump into your Admin interface, click on Options, then on Writing, and paste the boldface URL above into this box:

Now you’re telling Google who to spider, and spider now. But does it work? Yes it does, and fast. Extremely fast.

In fact, when I checked Google Blog Search within minutes of publishing an early version of this post, here’s what I found:

Notice that “2 minutes ago” under the title? That’s Google speed – wow. It’s amazing what you can do with virtually unlimited bandwidth, half a million servers, and gobs of human talent.

I still wish they’d buy Technorati.

[tags] google, blog search, ping, pingomatic, movable type, six apart, typepad, wordpress, john koetsier [/tags]

Trackbacks, comments added to sidebar

Little public service announcement here …

I just added Recent Comments and Recent Trackbacks to the sidebar. (You may have to scroll a little to see them.

I’ve set it up so that anyone who adds a trackback link in their post that links to bizhack, they’ll automagically get a link back in the sidebar.

Same thing with comments: the commenter’s name will link back to his or her blog; and the first few characters of the comment will link to the post in question.

What’s the big idea?
My goals with this are three-fold: encouraging more linking and commenting, thanking people who are linking and commenting, and rewarding linking and commenting. It is, after all, the social web.

(And yes – full disclosure – I get a kick out of every link and comment. Thank you!)

Please return to your regularly-scheduled programming …

[tags] bizhack, john koetsier, trackbacks, comments [/tags]

Scoble’s video podcasts: half a show

Scoble is talking to all the most interesting and cool people in the business. Too bad he’s only letting us get half the show.

For instance, today he mentioned that he’s talked to Even Krauss of Cuts, a movie editing service. The video is great quality, and Evan is interesting and articulate. Great. Excellent.

But I can’t hear Scoble to save my life.

Which effectively means that when I watch the Scobleshow, I can hear precisely half of a conversation. Or I can turn up the volume so that Evan is screaming and Scoble is just barely audible.

That’s a little annoying.

[tags] scoble, scobleshow, video, podcast, cuts, evan krauss, john koetsier [/tags]

Blogs, splogs, & flogs: Edelman & the Wal-Mart fiasco

Update Oct. 16. Edelman has finally broke the silence: Steve Rubel’s post; Richard Edelman’s post. No word on what exactly went wrong, or why the “process” that Steve talks about took over a week. More later …

If Edelman is the PR agency that “gets it” about blogs and social media, why did they set up a fake blog for Wal-Mart?

Blogs are weblogs. Splogs are spam blogs. Flogs are stealth PR blogs. And as far as we can see today, Edelman set up a flog for Wal-Mart that has now been outted: Wal-Marting Across America.

It’s a sweet story about Jim and Laura RV-ing across America from Wal-Mart to Wal-Mart – staying in store parking lots overnight. The only problem is that Jim and Laura don’t exist … at least not in the way presented in the now-closed blog.

“Laura” is Laura St. Claire, a freelance writer. Jim is James Thresher, a professional photographer and Washington Post employee. Freelancing, apparently, is against his contract with the Post, which has ordered him to return Wal-Mart’s money and remove his photos from the flog. According to that AP story:

Wal-Mart outfitted the RV and turned it over to Thresher and his partner, Laura St. Claire, who drove it cross-country,

What’s shocking is that Wal-Mart is a client of Edeleman, which is the PR agency is supposed to be the one that “gets it” with regard to social media. But this isn’t “getting it,” and in fact is causing the worst kind of nightmare for a PR agency: blowback on its media-bending efforts.

Not only is the Examiner writing about the issue, so is MediaPost and Editor & Publisher. And the bloggers are not being silent.

What are bloggers saying?
In a word: lots. Here’s a sampling …

Jaffe Juice:

This post is not about Wal-Mart. They’ll figure out social media sooner or later.

This post is about Edelman. I’m kind of surprised and a bit amazed quite frankly…as this is the SECOND time they’ve been outed for lack of transparency with the SAME client.

Strategic Public Relations

I’m giving Edelman the Goofus and the Gallant on furthering the use of social media in the public relations industry. This tactic could have worked using full disclosure, just interview the customers and get their stories. It might not have resulted in effusive praise for the giant smiley face, but it would have been interesting nonetheless.

On Message from Wagner Communications:

Pro-Wal-Mart Travel Blog Screeches To A Halt.

Toughsledding:

International social media champion Edelman Public Relations finds itself the target of accusations it created “a phony blog” as a front for client and retail giant WalMart … Arrived home a few minutes ago (8:45 EDT) and have been unable to find a response on the Edelman website, or any of Edelman’s numerous bloggers.

PR Squared:

This is wrong on so many levels. And it is Strike 3 for Edelman (not Strike 2, as Joseph Jaffe suggests). Edelman, the self-described leader in me2, in transparency, in Social Media PR strategies. (Or, maybe not.)

Thunderous silence from Edelman
Richard Edelman says that “the business community … must recognize a new axis of communications, the horizontal peer to peer conversation.” How peer-to-peer was the Wal-Mart blog? And why is he not responding to the issue?

Steve Rubel is probably the best-known Edelman blogger. He posted twice today … but not a word about the Wal-Mart account.

The Edelman Landing Blog appears to be a conglomeration of all Edelman blogs. Once again, not a word.

Summing it up
Learn the lesson of Scoble, who humanized Microsoft while being honest about the fact that Microsoft paid his mortgage. Learn the lesson of all the other successful corporate bloggers.

  1. You want to start a corporate blog? Great. Be upfront about it.
  2. You want to start a marketing blog and get paid for it? Great. Be honest about who you are.
  3. You want to start a PR blog for your client? Great. Tell us who you are and who your client is.

You want to do that fake stuff? Keep it where it belongs, in mainstream media.

School 2.0

I’ve been working on lists of great simple litttle (or big) apps for schools, but just recently happened across SolutionWatch’s list of school 2.0 sites:

Back to School – part one
Back to School – part two

I think those lists are just a LITTLE more comprehensive than I’d be able to put together in a few minutes. And a part three is apparently still upcoming …

[tags] school, web2.0, edtech, education, technology, john koetsier [/tags]

Blogrolls and sex: what does gender have to do with it?

Would it be OK if I suddenly established a policy of only linking to male bloggers? What if I only added posts by men to my list of interesting links?

I’m extremely reluctant to blog about this. I want to do it with the utmost respect and integrity. But I can’t just ignore what I see, and I want to publicly ask some questions about it.

I recently followed a link to Charlene Li’s Calculating the ROI of Blogging. It’s a great exploration of how to measure the return on investment for blogging, particularly for PR and marketing managers.

Nobody will ever win the battle of the sexes. There’s too much fraternizing with the enemy.”
– Henry Kissinger

But I happened to notice her blogroll. It’s the type of blogroll that is generated and/or managed by an external site – in this case, BlogHer. And every single blog in the blogroll is a woman’s blog. Is that kosher?

Well, yes!
In a lot of ways, of course, that’s completely kosher. People – any people – can choose to link to anyone they want to. Conversely, they can choose not to link to anyone they don’t wish to link to.

A natural extension of this is that people – Charlene Li in this case – can promote any particular person she wants to, and not promote others.

Fine and good – on a personal level.

What about other insights?
I should note, however, that Charlene’s blog is not a personal blog. It’s a business blog. She works for Forrester – a research and business intelligence blog. In fact, the content is copyrighted by Forrester – it’s an extension of their business.

With that in mind, is she saying that no matter which blogger of whatever gender has excellent and insightful comments … she only going to link to those without a Y chromosome? If so, I have less respect for her and less respect for her opinions. She simply isn’t valuing a certain fraction of the intelligence out there.

But it’s not that simple
However, that’s not quite the case. A cursory examination of her recent posts reveals links to TechCrunch and PoliBlog … both blogs by men.

So she doesn’t have a kneejerk blanket policy against linking to men. Far from it.

Ambivalence
Essentially, then, I’m ambivalent about Charlene Li’s blogroll policy. Ultimately, any blogger has the right to do what she wants, but his or her choices may reflect on her business credibility.

I wonder what would happen, however, if a prominent male blogger published a blogroll from BlogHim containing only links to male bloggers. (Devil’s advocate: would anyone notice?) But I realize that traditionally – and in technology-oriented fields – women have been under-represented in public life. So it’s not quite the same thing.

People are people
All the same, I wouldn’t do it if I were her. I just don’t like the idea of dealing with people based on classification or categorization. I much prefer to deal with each individual as an individual.

But then again, I’m not Charlene Li. And I’m not a woman – and I’ve not had to deal with what some women (all women) have had to deal with on their path through the business world. Or the world itself.

What do you think?

Much ado about nothing? A valid sense of unease? Or clear evidence of an unreconstructed male chauvinist?

[tags] blogher, women blogger, blogroll, charlene li, links, john koetsier [/tags]

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