Update: see Jason Calacanis’ comment below. He was misquoted or quoted out of context, and does not believe that non-top-ranked bloggers suck. At least not automatically. (Check his comment!)
Quick question: are you in the Technorati Top 100? If not, I hate to break the news, but you suck. If it makes you feel any better, I suck too.
”Blogging is the biggest meritocracy in the world. It’s not broken. You don’t rank? It’s because you suck. … How well you do is up to you.”
However, there is a simple way to not suck:
He said all you have to do is look at the top stories on TechMeme, say something intelligent about the story, link to the other five top bloggers talking about it, and do that for 30 days straight, then you’ll be an A-list blogger.
Do we suck?
No! Some of us talk about things that are not mainstream. Some of us just haven’t gotten the break that pushes us out of the millions and into the thousands. And most of us just don’t want to do something as silly as blogging reflexively about the top three stories on Techmeme, day after day after day.
One more caveat: it sounds like he’s saying the way to be popular is to …
- write well
- write often
- write on topics other people care about
- and comment intelligently on other people’s blogs
Fundamentally, I have no disagreement with that at all. That’s all true – as far as it goes. I don’t think doing that guarantees that you’ll hit the Technorati Top 100, but it’s all good advice and IS going to get you higher ranking, more traffic.
What I disagree with is saying that bloggers who don’t rate high suck.
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