Ze Frank’s numbers: wildly off for an entirely new reason?

I wonder if Ze Frank’s download numbers might be as wildly off as his perception of Rocketboom’s.

Just take a look, if you will, down the page to my Ze Frank post (if you’re on the home page here at bizhack). If not, check out this post on Ze Frank.

ze-frank-the-show.jpgNotice something about that linked-in video of Ze’s latest video podcast? It’s loading into the page. And you haven’t clicked it or pressed play.

Ze uses Revver to distribute his video content. Revver must set their videos to start downloading right away as soon as they hit a web page … in contrast to YouTube embedded videos, which only start downloading when a visitor clicks the play button.

Revver might be more user-friendly and ready to go when you’re ready to watch, but YouTube probably has a better sense of which videos have actually been watched.

Which means that Ze Frank may not know whether people have just downloaded the video – or watched it.

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Comments, insults, suggestions: please comment.

Other bloggers and news on this issue:

[tags] ze frank, the show, rocketboom, analytics, podcasts, video, john koetsier [/tags]


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4 CommentsLeave a comment

  • revver measures complete views — not downloads.

    it counts correctly in the case you describe (good eye, though).

    revver knows when the dynamic ad actually gets displayed at the end. it’s the basis of their whole platform. you can see details of how it works on the revver site and in the revver privacy policy.

  • Ahh … cool. Thanks for the info.

    What that illustrates, though, is that getting good numbers is extremely difficult. For instance, what about the person who watches 2/3 or even 4/5 of the show and then cuts out? He or she is not counted at all?

  • it’s a number that’s not particularly flattering to the person who makes the video, but it’s very compelling number to an advertiser. if the ad is at the end, then you want to know how many people are watching at the end if you’re an advertiser. everything else is sort of meaningless (to them).

    if you’re selling pre-roll, then the notion of “plays” (the number of people who hit play) becomes more important. that’s what youtube and google video seem to track — and I’m guessing we’ll start to see pre-roll ads there.

    but in no scenario is “downloads” useful — for exactly the reason you show in your great screenshot above.

  • You know, if I was selling ads for streaming or downloaded movies, I’d want a little slice of new space at the bottom of the video – not overlaying the video – to run my ad on as the video is playing.