Notice something about that linked-in video of Ze’s latest video podcast? It’s loading into the page. And you haven’t clicked it or pressed play.
Ze uses Revver to distribute his video content. Revver must set their videos to start downloading right away as soon as they hit a web page … in contrast to YouTube embedded videos, which only start downloading when a visitor clicks the play button.
Revver might be more user-friendly and ready to go when you’re ready to watch, but YouTube probably has a better sense of which videos have actually been watched.
Which means that Ze Frank may not know whether people have just downloaded the video – or watched it.
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