Tag - work

Real voices, real people, real marketing

I recently had a situation at work where I sent out a personalized fax for 8000 people.

Fax, I can hear you snort disdainfully. Faxes are so … 1970s.

True. I personally hate faxes – both sending and receiving. They’re bulky, they require painful preparatory stages to either composing or replying, and they’re notoriously undependable, relying as they do upon such antiquated requirements as an adequate supply of paper in your recipient’s machine!

However, faxing was one of the first technologies to thoroughly exploit the network effect, and the great advantage of a fax is that when you send one (and it gets through successfully) there is an actual physical piece of matter in someone else’s personal or workspace that cannot be ignored quite as simply as an email.

Plus, if you don’t have email addys for the 8000 people, you’re kind of stuck with what you’ve got.

In any case, I composed the fax, and then circulated it around for some review. Even I’m not quite brash (read: stupid) enough to send something to thousands of people before asking for a few other eyes and perspectives on my work.

One of the respondants did something interesting: she changed all my “you’lls” and “it’lls” into “you wills” and “it wills.” Plus, there were other changes to generally make the fax more correct, professional, and formal.

I hated every single change from the bottom of my passionately informal heart.

People want authenticity. They want others to be real. They want communication to be real. They want to see, read, and hear messages that are natural.

Their bullshit filters snap into place at the slightest hint of corporatese. And so do mine.

That’s why the Cluetrain is so important. That’s why articles like this one are so important.

Masks are boring. Your idea of what sounds “professional” is boring. Your CYA language is boring. Speaking to your boss while writing to me is boring.

Worse, at some level, people perceive it as deceptive. And it is.

Be real. Be authentic. Be genuine. Be heard!

Fail cheap (and fast)

Tons of people have bookmarked, linked, or otherwise referenced this post on how many 9s of uptime you need at the Signal versus Noise blog.

I particularly like this quote:

Om Malik thinks that the running-with-scissors approach of most start-ups is a sign of a bubble. Awahh? The bubble was when people thought they needed to spend $3 million dollars buying Sun servers and Oracle databases to build a site for wedding invitations.

The business smarts is when you don’t blow the farm before the crap shot has turned sure bet. Fail cheap. Because odds are you’re going to. And you need to have your shirt for the second round.

This corroborates exactly what Paul Kedrosky said at a recent Vancouver Enterprise Forum.

Fail fast. Fail cheap.

You’ll eventually find something good.

A novel form of defenestration

I happened to be in our Langley office the other day, and noticed an odd dot on the urinal:

defestration one

A little closer it appeared to take on some definition and shape. It was definitely something about Windows:

defestration two

Even closer, it was readily discernable. Apparently, this urinal was designed for use with Windows XP. It’s amazing the things that toilets do these days.

defestration three

(I doubt he’d admit to it, but I’m almost certain that this is the handiwork of a particularly nefarious associate, one Rastin Mehr.)

Second Cardinal Sin of Project Management

A long time ago, I wrote about the first cardinal sin of project management.

Well, now I’m in the interesting situation of managing an enormous project which has grown from a pilot to an official launch to a company-wide multinational initiative, and along the way we’ve (necessarily) had some inefficiencies as we’ve scaled it increasingly bigger. But, frankly, there have been good strategic and tactical reasons for increasing scope as much as we have.

Which has lead me to consider another cardinal error of project management:

“There is nothing so inefficient as doing exactly the right things in the right order in the right way … at the wrong time.”

There is always going to be someone who will tell you that you are screwing up. Spending too much money. Doing things in improper order. Not going through approved channels. Involving too few people and departments.

However, the reality is that when the time is right, you need to MOVE. And speed ensures that you’ll make some errors.

But good timing covers a lot of sins.

Family Matters Calendar

OK, massive plug here for our first product, the Family Matters Calendar.

I’m starting up the Home & Family division for my company, Premier (US, Canada), and our first product is a custom photo calendar.

Bigger and better, IMHO
It’s bigger than most competitors’ calendars, at 11″ x 17″ opened. It has your photos, of course, since it is (after all) a personalized calendar. But it also allows you to enter your own events … again, something else most competitors don’t allow.

Best of all, though, the finished product looks professional, not like something you did on your home printer and bound with some cheap plastic coiling, a la Shutterfly and Snapfish, and virtually EVERY other calendar company out there.

Really, really, really sweet GUI
One more thing: I’ve been through all the sites (OK, many of them!) that allow you to build custom calendars. And I think ours is the easiest, by far, to use. We did a usability test, and used the results extensively. And we’ve beta-tested with hundreds of people.

We use cool tech like Ajax selectively, to make the app feel responsive. And the user interface is extremely, extremely intuitive (see screenshot at the end of the article).

Supporting schools
The price point is good: $20 in the US, $25 in Canada, and most importantly, $5 of that goes straight to a school of your choice. Find a competitor that does that!

Blog it, and get one free
Blog the calendar, and I’ll send you a coupon code for a free one (I’ll have to limit this to the first 50).

(Thanks, Rastin, Alan, Jennifer, and I hope others!)

Here’s a screenpic of the calendar creation website: (US, Canada)

premier family matters calendar website pic

It’s Alive! Premier Family Matters calendar

It’s a big day … we’ve recently launched our new calendar-creation site, and today we had our first orders!

The site is an incredibly simple way to create a quality wall calendar with your own photos … and benefit schools as well. (Each calendar bought means $5 goes to a school of your choice.) You also get to put your own events, birthdays, and custom notes into the calendar.

The US site is here, and the Canadian site is here.

One of the really cool things is that we’ve made heavy use of AJAX technologies to make the experience fast, rich, and simple.

Check it out … and if you’d be willing to test it and maybe even blog it, I’d be happy to send you a code to do one for free. (We’re especially looking for testers on various flavors of Windows and Internet Explorer.)

Vancouver Enterprise Forum

Went to the Vancouver Enterprise Forum tonight.

There were a couple of great presentations … Dick Hardt’s on Identity 2.0 was very cool. What is identity, who are you, and how the heck other people, sites, and processes know who you are. He’s the founder of Sxore and Sxip, building various identity services for solutions from blog commenting to digital wallet-type stuff.

Check this out to get a sense of it … and it’s worth listening to while you’re there. Very cool presentation style: you don’t even look at the speaker, half the time.

The other really good one was Paul Kedrosky’s riff about web 2.0 and lots of geeky monkeys pounding on lots of high-tech typewriters creating lots of cool stuff a lot cheaper than just a few years ago. That was his big theme: it’s never been easier and cheaper to do a web software start-up. Dynamic speaker – very easy to listen to.

Jargon watch

I recently participated in a training session led by some fairly top-notch consultants. Besides the actual training that you get, it’s always interesting to hear the new jargon.

Consultants, of course, are always up on all the latest jargon. And even if it isn’t new, it may be new to you.

Here’s two I enjoyed:

BBQ: Big Burning Question

T.H.U.D. manual: This is a manual full of all your company’s policies and procedures. You drop it on a co-workers desk, and it goes thud, and that’s all the use you get out of it.

Best is the “evil enemy” of good

I recently went through some Lean Transformation training provided by Simpler Consulting, and one of the facilitators said that “best is the evil enemy of good.”

I was a little surprised by that, because I’ve always thought that good is the enemy of best … people are satisfied with ‘good,’ and so they don’t put out the extra effort for ‘best.’

But Steve explained it this way:

We’re so mesmerized by the best system, the best process, the best solution that we often fixate on that and don’t even start. The ultimate solution is too far out there – it’s unattainable. So, because we don’t want to fail, we don’t go for the brass ring.

That rings true …. projects that I’ve delayed and delayed and delayed, because I knew we couldn’t get where we wanted to go.

But the point is, if you try, and you achieve 50% of what you tried to do, you’re still better off. And next year you can improve another 20%. And the following year another 15%.

The idea is continuous measured improvement, instead of staking everything on quantum leaps of improvement.

I kind of like that idea.

Starting a new division is hard to do

As ongoing readers of this blog may or may not know, I’m starting up a new piece/division/value stream/part of Premier, the company I’ve worked for over the past 11 years.

I knew this going in, but I know it now: starting up is not easy to do.

Vision, research, product development, marketing strategy, marketing collateral, communication strategy and execution, training, more communication, finance, operations, demand forecasting, capacity planning, and general nursemaid, nanny, and bottle-holding mommy to anyone who needs information/help/etc. througout the process …. these are only the things I can think of right now.

Which is why my workday just ended and I’m turning the computer off now.

(As challenging as it is, it is also a huge, huge, huge, huge opportunity, and a lot of fun. It’s the chance of a lifetime, and I’m going to make the most of it!)

Hard drive fiasco

OK, it finally happened to me … my Powerbook G4 hard drive bit the dust, hard.

It’s certainly beyond the hope of recovery with software disk tools – Disk Utility was a joke, and DiskWarrior beat on it for a couple of hours before giving up in despair.

Losing a hard drive is nasty, nasty, nasty. The Powerbook is my main work machine, plus I had some personal stuff on there. The personal stuff is all OK – I recently backed up to our home iMac G5. That’s also where we store our photos, music, etc.

But my work files are another story.

Toast, toast, toast
We haven’t had a good backup system in place for 3-4 years at the location I (until recently) spent most of my time at. I’ve been asking (3 times in the last 6 months) but wouldn’t you know it: just as I walk in with my busted drive, one of our tech guys is putting the finishing touches on a back-up server for that location.

Ouch.

What I really need, since I’m pretty mobile, is one of those one-touch portable disk backups – the kind that you just connect via Firewire or USB, press a button, and it clones your drive.

There are two sitting on a tech guy’s shelf right now in our Bellingham location, and I’m kicking myself for not taking one. He’s giving it to me now though. Probably mostly out of pity.

Off to Calee-forn-ee-a
Anyways, the drive is off to a data recovery place in California – they should be able to recover most if not all of my stuff.

We could grab a few things off it when we bootted my PB in Firewire disk mode. It was agonizingly slow, meaning there’s real trouble with the disk, but we could get some of my most critical business files.

I’ve got to wait a week at least, though, to know for sure.

Lessons learned, I guess.

Money back offers that make sense

I’m doing some consulting work for The Linguist … mostly blogging at the Linguist blog, and I’ve been thinking about money-back or risk-free trial offers that make sense.

Here’s one at Bigha. (I recently blogged about their Starseeker chair.)

It’s for a revolutionary bike – a very expensive bike. And there’s a money-back guarantee. But you’ve got to have given the product a real test – 240 miles of riding in 60 days. And there’s a speedo on the bike, so they can tell.

See how they justify how they’ve set it up – it makes sense, it’s defensible:

We ask only that you commit to giving the bike a real try. Averaging four miles per day is not hard to do. By trying the bike over a two month period, you can really get to know the bike and see how well it fits into your life. Then you can make an informed decision.

Since at the Linguist we know what people are doing on the site, we could do a similar thing.

I think it’d be worth trying.

Free as a business model

Fred at A VC has a very interesting article on free as a business model.

I commented on his site, then realized that the comment was far too good to not post here too … So go read his post, then come back and read this.

😉

OK, time to chime in:

I’m starting up a division for Premier (premier.us/family) and do some marketing consulting for a start-up (thelinguist.com) so I read this article with interest.

I think that if you’re considering free as a marketing strategy, there are three key question to ask ask and answer in a very hardcore way:

1) who’s your customer?
2) how do you define your customer?
3) how will you attract that customer?

If you define your customer as the person who pays you, Google’s customer base just shrunk 99% – their customer is the advertiser. Everything else is just honey to bring in the bees.

To me, the lesson that the guy above with the Wiki isn’t getting is that giving the product away isn’t a good way to sell it.

Google’s product, from this perspective, is NOT search. It’s audience. Attention. That’s what Google manufactures. And then they sell it to their customer: the advertiser.

Fairly simple, really.

But it’s based on a very hard-nosed no rose-tinted-glasses focus on answering the key questions.

Whatcom Park

I’ve been working in our Bellingham, WA head office a lot lately, and since I like to take walks during lunch, I was very pleasantly surprised to find that our office is no more than 50 metres from one of the trailheads of the Whatcom Falls Park.

It’s a wonderful urban park and such a welcoming escape from paperwork and computers screens – the sound of birds, running water, and trees rustling in the wind is exactly what you need to refocus, recharge, and re-energize.

whatcom falls park

Note the burned hulks of trees – perhaps 3 years ago there was a leak in a gas pipeline that crosses the creek, upstream of this photo. After spilling for perhaps hours, the gas ignited, sending sheets of flame flying almost a hundred metres above the creek. 3 teens were killed downstream of this pic, and many trees were torched … it was a fairly significant disaster for Bellingham.

I happened to see some very odd spiky-looking flowers on one of my walks through the park:

spiky plant

I don’t have a clue what they are, but they’re vaguely prickly, and very photogenic …

[ update August 12: a co-worker says they’re called Teasel, or something like that. And in fact, that’s what they are. ]

Rips to Indigo

The 3 happiest words in the English language are:

“Rips to Indigo”

No, I’m not going to explain why. I will say, however, that when I asked my boss what the 3 happiest words in the English are, he answered: “Not my problem.”

Nice try, Kevin!

Safari RSS: a Cop on my Computer

OK, full disclosure: I use Safari for almost all of my surfing, as well as my RSS.

It’s good, fast, and aesthetically pleasing – an important aspect of a discerning computer user’s experience.

Since the latest update (I’m using Safari 2.0 build 412.2), I’ve only run across one site that does not work properly with Safari. And I know that developers of that site are seriously clueless – a Javascript on the page requires IE funkiness to work. OK, I can handle that. Not Apple’s fault.

But there is something that is Apple’s fault. And I’m particularly ticked off about it because it’s a design decision that Apple must have made to brown-nose studio and music company execs: Safari won’t download movies or MP3 files anymore.

It used to be very simple … be on a page, see a movie or hear a sound you like, click File -> Save As, and you’ve got it. No more.

Well, this is a problem. Not because I can’t steal music and movies anymore – I never used it for that anyways. But I happen to blog for The Linguist, a language-learning start-up in Vancouver, Canada. And we put out a newsletter with I Make News. The newsletter is done by someone else, and the easiest way for me to get the files and submit them to our podcast directory (which is listed on iTunes, by the way) is to just suck them off the newsletter, upload them to our site, and that’s that.

Or, that should be that. Safari won’t let me suck the podcasts down. A File – Save as on an audio file results in a 4 Kb ‘audio’ file on my desktop. Double-clicking that file opens up iTunes, and precious little besides. Certainly not the podcast I’m hoping to capture.

Well, Firefox to the rescue. Firefox isn’t a cop on my own computer, wagging its finger at me every time I do something that it thinks is a problem. But I shouldn’t have to open up a new browser to do something fairly standard, fairly obvious.

This is disappointing.

But the biggest disappointment is that Apple is a company founded on enabling people to do cool stuff with technology. Disabling the existing functionality to save files is a step backward, and a rejection of that heritage.

Alan Kay Dropped by HP; a Million Jaws Drop Too

This is unbelievable. Absolutely unbelievable.

I attended a keynote by Alan Kay at a National Education Computing Conference a couple of years back, in which he talked about some of the things he was doing with the Squeak programming language with kids, and it was just amazing.

This guy is a true genius, he’s famous, and he’s incredibly personable and articulate.

If you can’t find a place in your company for a guy like that, there is an enormous problem with your company.

iPodCatter – iTunes RSS Made Easy

It sure is wonderful when other people do your work for you …

Yesterday I posted about iTunes RSS funkiness, and some of my pain in attempting to support it. Well, I use WordPress to create this blog, and I thought that before putting myself in for a world of XML hurt tonight, I’d check for any new plugins for iTunes RSS customization.

Lo and behold, I found WP-IpodCatter.

It’s not well-documented – well, it’s not documented at all. Here’s the extent of the documentation:

The WP-iPodCatter plugin help podcasters running WordPress create a valid feed for iTunes’ podcast directory and specify the itunes:category and itunes:explicit tags on a per-episodes basis.

But installing and using it is fairly straightforward for anyone who has a modicum of web experience. The one piece that I’m still a little on a wing and a prayer yet about is the $baseURL variable that the author, Garrick Van Buren, added. I suppose it means the base URL of your podcast directory, and that’s what I’ve put there.

In any case: very cool. This enabled me to get my second The Linguist podcast up and running, and hopefully is a little more iTunes-friendly than this:

podcast itunes screenshot

Note the missing subtitle, missing logo/icon, etc. That should now all be fixed … as soon as the iTunes music store spiders The Linguist again.

I resubmitted the podcast, just to try to see if I could speed the process, but iTunes recognized that it had already been posted, and wouldn’t let me either re-post it or edit the original posting.

Ah well, I’ll check it in a day or two.

iTunes RSS is funky

I just set up a The Linguist podcast and published it to the iTunes music store.

iTunes RSS is funky, to say the least. Sure, it adds a whole bunch of categories, some of them of dubious value. But others have covered that exhaustively.

What bugs me is that my RSS feed was accepted just fine the first time, when I submitted my podcasts in standard WordPress RSS 2.0 format … but that when I went through the extra effort of supplying iTunes-requested RSS, the iTunes music store barfed on the feed.

Example: the tag comes back with an “unbound prefix” error. Some quick checking on that in the XML spec was not immediately helpful, so I’ll be checking it out tomorrow when I can think straight.

Joel Spolsky’s Cool Project

Joel Spolsky of Joel on Software and Fogbugz fame is doing a cool project with a bunch of summer interns.

He hired 4 summer interns – software developers – and told them to create a 1.0 project. Over 800 students applied for the 4 jobs. Check out the blog of the guys who made the cut.

One quote I really like:

The first time you give an end-to-end demo to the boss, it always fails, and everyone scurries back to their desks to figure out what the heck it is about showing a demo to the boss that makes software which has run successfully 10,000 times before suddenly crash inexplicably, with an error message that is usually no more helpful than “remote side closed connection.” And the boss chuckles, and goes back to his office to practice golf putting, while the developers flail around wildly trying to get their code to run in even the most basic way again.

Unbelievable how often that happens. It’s like a law of nature, or something.

The part that’s actually completely awesome is that an independent filmaker is hanging around with a video camera half the time, taping material for a movie of the intern’s summer. That will be one I’ll be looking for at the video store.

So much for planning ahead

OK.

You go to elementary school. Then middle, high, and you enter university. You get a bachelor’s degree, and then, amazingly not having had enough of school yet, you go get a master’s degree.

Now you’re closer to 30 than you are to 20, you’re just about as educated as education can educate you. You might think you would have a clue what you want to do. You might also think that you’ve spent a few spare hours, here or there, figuring out what you want to do with your life after school.

Or not.

Successful non-technical technical resumes

I was recently asked for resume advice by a developer who is applying for a new position that requires some management skill and experience, and thought that it might be interesting to a wider audience.

Because even though you’re a technical person, and you do technical work … your resume should not necessarily be technical. Especially if you’re going up the food chain a little into – ugh – project management.

What you are trying to do is sell yourself to $boss. When you are selling something, it’s always a good idea to understand the product, but it’s a better idea to understand the customer.

In this case, understanding the customer means understanding what matters to $boss, in what order of priority. To understand that, you have to both put yourself in $boss’ shoes, and you have to ask questions.

I can speculate about what $boss wants, and I’ll list a few things, but your best chance to is get in touch with $boss when you can, and spend a few minutes on the phone with him. Just ask questions, and listen. This also gives you a personal connection with $boss that will stand you in good stead as you enter the interview process.

Some of things that I think will matter to $boss include:

– how does your past history indicate that you have managed projects and people before?
– how will this department work with other departments in the future?
– why is hiring you not a risk for me?
– what management style will you adopt?
– how global is your sense of all that $this_company does?
– what does it mean to you to no longer be coding all the time and instead managing at least part-time?
– can you communicate technical things to non-technical people?

It’s all about crafting a story that is truthful, hangs together, and compellingly presents the case that your history, your experience, and your personal attributes all together add up to a package that will blow $boss’ mind in terms of performance from this department. If you’re any good, you have the elements of a compelling story, but you need to present the things in each project you’ve worked on in order to SHOW that.

Not that my resume is the be-all and end-all, but take a look at my resume online:
John Koetsier’s resume

Notice the focus on accomplishments, and the presentation of everything in terms of business objectives and achievements. So, an example of this might be that “networking an office” is not in your resume, but “building a network to allow computers to exchange business information, enabling employees to have access to needed data quicker and easier.”

This is just an example. And you have to be careful that you don’t talk about “digging implements” when you’re actually talking about shovels. It’s got to be real.

But you have to speak the language of business. $boss is a businessman. $boss doesn’t know, and doesn’t really care, about technical mumbo-jumbo and languages and protocols and networking and so forth. What $boss wants to know is: can I rely on this person to run this department efficiently and effectively?

And, if I hire this person, will it turn into a problem for me later?

I hope this helps.

What not to blog about

I happened to jump by Scoble’s blog, saw a feedmap of bloggers in his area, clicked on one of them, and found this unfortunate article.

Here’s a clue: if you’re unhappy at work and looking for a new job, don’t post about how you’re “letting things slide” at your current job. Even if you’re being laid off. Even if you’re working for Ebeneezer Scrooge, pre meeting-with-the-ghosts.

It’s just not the kind of thing a future boss wants to hear. And guess what: the first thing I do when I get an job application or resume is google the person’s name. If the person has a blog, prospective employers are going to see it.

And they’re not going to enjoy stuff like this:

Since my layoff notice, I have (unsurprisingly) let things slide here at the work I’m still paid for. I didn’t care much before and I don’t care at all now. I’ve been catching up rapidly on my reading of other blogs. I usually have at least one nap each day. I feel no compulsion to watch the clock when I’m out to lunch.* I hear about problems happening and I just pray that they keep the problems at bay until I’m gone. Yes, we’ve been running out of freezer space but don’t get desperate until June. Wait until June when I don’t have to fix your problem.

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