Made to stick … sticks

Not a single person has passed through my office and seen the cover of this book without touching it to see if, in fact, the cover has duct tape stuck to it:

made to stick

(It does not.) But it is bumpy and tactile, just as if it was.

And the book is very, very good.


Want weekly updates? Of course you do …


7 CommentsLeave a comment

  • this has to be the most pathetic book cover i have ever seen, why the f*ck would anyone do this, seriously do they think people are stupid enough to buy this kind of sh*t?

  • Current Amazon sales rank is #122 …

    I’d say that people would do this in order to have a book cover that stands out and commands attention, and yes, people do buy it.

  • John,
    I also thought the cover was a cool idea. The book was definitely one of the best book on ideas and creativity that I have read in a long time. “Fact Company” has even picked up the Heath brothers to do a regular column in their magazine.