Key point: it starts with the people who want the buzz to spread. It starts with the people who are building/creating/growing/nurturing the product/process/market/widget.
Buzz starts in the hive. No buzz in the hive – no buzz on the street. You gotta drink your own koolaid, eat your own dogfood, be passionate about what you want others to be passionate about. If you can’t, tear it down and start over.
Makes me think …[tags] buzz, marketing, hive, seth godin, marketing times, john koetsier [/tags]