Seth Godin fingered this post at The Messaging Times about buzz.
Key point: it starts with the people who want the buzz to spread. It starts with the people who are building/creating/growing/nurturing the product/process/market/widget.
Buzz starts in the hive. No buzz in the hive – no buzz on the street. You gotta drink your own koolaid, eat your own dogfood, be passionate about what you want others to be passionate about. If you can’t, tear it down and start over.
Makes me think …
[tags] buzz, marketing, hive, seth godin, marketing times, john koetsier [/tags]
Loved this post – I couldn’t agree more. I posted an excerpt of this on my blog The Art of Buzz – hope you don’t mind. (If you do – just give me a shout) Thanks!
Comment deleted for being off-topic and containing offensive language.
PaperMario, you’re acting like a troll. Stop, or stop commenting on my blog.