I get Perry Marshall’s AdWords/marketing email newsletters. Today’s had a section on entrepreneurs versus wanna-bes that I thought was really, really good:
- Wanna-be’s obsess about ideas. Entrepreneurs obsess about implementation.
- Wanna-be’s want more web traffic. Enrepreneurs focus on sales conversion.
- Wanna-be’s focus on positive thinking. Entrepreneurs plan for multiple contingencies.
- Wanna-be’s want to get on TV and get “famous.” Entrepreneurs build their list.
- Wanna-be’s seek a perfect plan. Entrepreneurs execute and adjust the plan later.
- Wanna-be’s wait for their lucky break. Entrepreneurs engineer four, five, six plans and execute them in tandem, wagering that at least one plan will get traction.
- Wanna-be’s fear looking stupid in front of their friends. Entrepreneurs willingly risk making fools of themselves, knowing that long-term success is a good trade for short-term loss of dignity.
- Wanna-be’s shield their precious ideas from harsh reality, postponing the verdict of success or failure until ‘someday.’ Entrepreneurs expose their ideas to cold reality as soon as reasonably possible.
- Wanna-be’s put off practicing basketball until they’ve got Air Jordans. Entrepreneurs practice barefoot behind the garage.
- Wanna-be’s believe what they’re told, believe their own assumptions. Entrepreneurs do original research and determine what paths have been already trod.
- Wanna-be’s believe they can do anything. Entrepreneurs do what they’re gifted for and delegate the rest.
- Wanna-be’s think about the world in terms of COULD and SHOULD. Entrepreneurs think in terms of IS and CAN BE.
To be honest, it’s a great checklist to check up on my own behavior. Am I acting like an entrepreneur or a wanna-be?[tags] perrry marshall, adwords, entrepreneur, john koetsier [/tags]
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