news
All my latest writing, reports, speaking, and podcasts around the various internets
Making SKAN actionable by modeling missing data
If you’re a mobile marketer trying to boost app installs, you’ve had a tough year. Apple’s new privacy restrictions have been good...
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Privacy, consolidation, and context in adtech: Liftoff CEO Mark Ellis
What is an ad network these days? Amazon has an ad network. Uber Eats has an ad network. Doordash has an ad network. Gaming company Zynga owns an ad...
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Crypto in the browser? Brave adds crypto wallet, NFTs, and DApps natively in browser
Crypto is hard. Wallets are hard. NFTs are hard. Connecting to DApps, distributed apps, is hard. Brave is trying to make that simpler by building all...
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Apple quietly buying ads via Google for high-value subscription apps to capture app publisher revenue
Apple is secretly buying Google ads for high-value apps to collect potentially millions of dollars in subscription revenue, multiple app publishers...
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12 holiday app marketing tips for mobile growth pros
It’s November and if you haven’t started your Christmas shopping yet, you’re totally screwed. Happy supply chain crisis, baby: that toy your friend’s...
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Major iOS 15 attribution news: Advertiser access to SKAdNetwork postbacks, App...
iOS 14.5 by the numbers: adoption, ATT permission, ad spend trends, install...
Abstracting Amazon? Fakespot layers AI-based trust over digital commerce
6 macro trends hitting enterprise, work, and talent courtesy of Harvard...
Global Smartwatch market share: Apple 34%, Huawei 8%, Samsung 8%, Fitbit 4.2%
350 CMOs on digital transformation of marketing: the task 2021 demands
Space Inc: 10,000 Companies, $4T Value … And 52% American
IDFA opt-in and iOS 14.5 adoption across 10 major countries: fresh data
No pilot, no problem: Exyn announces level 4 autonomous drones
8 keys to App Tracking Transparency prompts that don’t suck
App Annie CEO Ted Krantz on iOS 14.5, adtech consolidation, super apps, and the...
Your super-simple totally guaranteed 12-step plan to mobile app success in...
14 ways mobile gaming user acquisition is changing in the era of SKAdNetwork
8 limitations of SKAdNetwork for mobile marketing measurement
BOOM: Our low-code, no-code podcast gets a shoutout
1 million creator coins are coming. How they work, and why they matter
Twitter spaces versus Clubhouse: access vs ego?
Why Harvard wrote a case study on Braintrust
Apple, Xiaomi, Oppo, Vivo all grow phone sales more than 40%
Mobile app attribution in China: Key challenges, requirements, and steps
New AirPod earbuds … or hearing aids? Signia Active is hearing aids...
iOS 14 Is Apple CEO Tim Cook’s big fat kiss to Facebook, Twitter, Pinterest...
Reduce, reuse, recycle? Here’s the world’s first robotics venture...
iOS 14.5 and the IDFA judgement day: The future of attribution arrives next week
Apple AirTags: How Apple is preventing creepers from electronically stalking you
Apple just reinvented kids’ allowances with Apple Card Family
Welcome to the Mr. Glass iPhone
China’s mobile ecosystem: an overview of the what’s hot and...
