Amazon’s Alexa Gets Ads

Radio has ads. TV has ads. The web has ads, and apps have ads. But until very recently, the fast-growing field of AI assistants like Alexa, Siri, Google Assistant, and Cortana have not.

That is now about to change.

Voice analytics firm VoiceLabs is launching “Sponsored Messages” for Amazon Echo, saying it will be “the first voice-first advertising that consumers will understand and accept.” CEO Adam Marchick says that company has tested the ad unit extensively, and there’s no downside for brands.

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