TextLinkAds – a pay-for-placement blog ad service, has been acquired by MediaWhiz, a web marketing firm. (I guess MediaWhiz is spending some of the investment capital they received late last year.)
Apparently they’re moving to New York city, but nothing will change:
Publishers: by leveraging MediaWhiz’s agency relationships and sales staff we will be able to sell more ad space on your website. We also will be adding the ability to monetize your website in new ways including: CPA offers and CPM display advertising.
Advertisers: TLA will be working with MediaWhiz to offer new ways to drive traffic and sales to your website including: email marketing, CPA offers, CPM display ads and more!
It is important to note that the people you will be dealing with tomorrow at TLA will be the same people you have always dealt with since our doors opened in 2003. Over the next few months we will be moving our office to New York City to join the MediaWhiz headquarters and look forward to meeting more of our clients and publishers in person!
I’m still a little conflicted by TextLinkAds … I’m not sure if they’re great for bloggers or a great way for companies to buy SEO results.
More on TechCrunch.
[tags] textlinkads, ppc, mediawhiz, john koetsier [/tags]
Personally I don’t like them…. I tend to drag my mouse around the text as I read so I end up popping up the textad boxes accidentally. Also I feel that they prey on people not knowing that the link is an ad. Sure they have the double underline, but if you aren’t clued in that that’s an ad link, you could click there thinking that it is a link put intentionally by the blogger. Speaking of which, I’m not too hot on something that modifies what I as a blogger put down. I’ll put in links where I want them for example. If I were to assume a ‘slippery slope’ argument here, why not an advertising campaign (this is (c) Arcterex BTW) where you change phrases on a blog entry. IE: Substitute Big-O-Tires for every ‘tire store’ reference. Or ‘delicious macdonald’s hamburger’ for ‘burger’?
I’ll stick with text banner ads for my (limited) blog revenue.
Hey Alan, good to hear from you. I think you’re thinking about Kontera.
[…] Sure, I spent a lot of time at ADTech this past week looking for new media sources, vendors, ideas, and products for Pangea, but looking back, so much of my time was also spent building new relationships, and strengthening existing ones. And doing so wasn’t only and always about business. Maybe just a semi-drunken conversation at one of the many post-show parties, a casual lunch with a potential client, some ball busting in the hotel lobby, or some industry gossip over a beer between sessions. When I take stock of what I accomplished this past week, it isn’t all about business cards or leads, it’s about connections and relationships. It’s about making a positive mark with people, so that when you end up competing for their business six months down the line, you have the edge…or when you need a good referral, you know you can call on them. […]