Facebook engineers may be the smartest (and richest) guys on the planet next to Bill Gates and Warren Buffett … but they still can’t spell. This is the word geeks misspell most often:
Defeated by that &^%*&%$# “separated” yet again!
Here’s a perfect example of social media marketing:
An IKEA in England decided to let 100 cats roam the store overnight. And then they filmed it … and the results are astonishing:
The whole key: do something interesting! Do something different! Do something remarkable … literally remark-able! Do something that no-one else is doing.
If you’re boring … no-one cares, and you can’t do any effective social media marketing. In fact, you’ll be hard pressed to do any effective marketing at all.
A quote from Hafiz, the 14th century poet:
The small man
Builds cages for everyone
While the sage,
Who has to duck his head
When the moon is low,
Keeps dropping keys all night long
There’s been a very interesting little “discussion” going around what we used to call the blogosphere.
TechCrunch’s Michael Arrington spent the previous week at LeWeb, in Paris, where in response to some questions, he said that Europeans love life too much to generate the biggest technology success stories. They have too many 2-hour lunches and too few late-night coding sessions. LeWeb’s organizer Loic Le Meur responded by asking – on his blog – whether Arrington should be invited back.
Meanwhile, Zoho Office blogger Sridhar reflects that Japanese work even harder … often 12 or more hours daily.
This issue is bulls-eye topical for me, as I’ve been working 12 to 14 hour days lately in my new job.
But … let’s be honest.
There can be times when you go way overboard and work mega-hours to pass critical checkpoints. But 99% of people will not be long-term successful (or happy) being out of balance all the time. The old saw about no-one wishing on their deathbed that they’d spent more time at the office is true. And realistically, almost no-one is actually effective spending that many hours for very many days.
As I mentioned on the Zoho Office blog …
I’ve also read first-hand accounts from ex-pat workers in Japan who said that a LOT of the office time was actually just face time … there was not a lot more work actually getting done. But people couldn’t leave, because that would have been see as slacking. So they stayed at their desks, doing a little online shopping, doing a little of this and a little of that.
Here’s the deal: I’d much rather work smart than work hard. That is where you’re actually going to make the major difference – where you’re going to leap-frog the competition.
But to succeed, often you have to do both.
Smart article on changing your browser’s useragent to gain access to pay sites:
Ever wondered why Google returned search results that lead to sites that require a registration? How did Google index the site without a registration? Many sites want their site indexed in Google to receive more hits, so they allow Googlebots in. Because of this reason we can take advantage of this. All we have to do is disguise ourself as a Googlebot and many sites will let us in without registration.
I was planning to do exactly that with an online learning site I built in 2000, but the feature got lost on the cutting room floor …