Here’s a perfect example of social media marketing:
An IKEA in England decided to let 100 cats roam the store overnight. And then they filmed it … and the results are astonishing:
The whole key: do something interesting! Do something different! Do something remarkable … literally remark-able! Do something that no-one else is doing.
If you’re boring … no-one cares, and you can’t do any effective social media marketing. In fact, you’ll be hard pressed to do any effective marketing at all.