Tag - links

Link exchanges are so 1997

UPDATE Feb 21: pls note Trisha’s gracious reply below …

I can’t believe believe people are still sending out link exchange requests:


Recently I contacted you regarding a link exchange request. I was hoping that you’ve had the time to review this request and consider my proposal. We are developing a reciprocal link area on our website and would be happy to trade text links with your website. You links will be on the PsPrint.com website, although we are not entirely sure where at this point in the project.

Please let me know if you are interested in discussing this further. You can contact me at trisha@psprint.com or 510.224.2106. If you are not interested in a link exchange, please let me know and I will discontinue contacting you regarding this matter. Thank you for your time.

Trisha Fawver
Marketing Manager
Create. Print. Mail. Faster.

This is now the third email I’ve gotten from Trisha, which is starting to approach spammishness. Note the veiled threat in this statement:

If you are not interested in a link exchange, please let me know and I will discontinue contacting you regarding this matter.

In other words, I’ll continue to receive unsolicited emails until I say yes or until I waste my time composing an email saying no.

The browser hijackers: how aggregators don’t share the love

Whose browser window is it, anyways?

Link aggregators like Digg, Newsvine, Shoutwire, Fark, Delicious, Reddit, and Spurl are increasingly popular ways to find and track news … but there are some differences between them. Especially regarding how they treat your browser window.

Digg: mine, mine, mine
Digg likes your browser window – a lot. Just like the seagulls in Finding Nemo. So much so that clicking on links in digg opens up a brand new window. After all, why share when you can just have your own?

NowPublic: it’s … my … p-r-e-c-i-o-u-s!
Sharing does suck. But NowPublic would rather share the pie – even the bottom slice- rather than let everyone have their own pie. All is fair in love and war (and aggregating) and memories are short. Maybe you’d forget where that un-freaking-believably great link came from, if you weren’t constantly reminded.

Netscape: mommy, mommy, look at me!
Sharing doesn’t suck if you get the best piece. Why take the bottom of the totem pole? The side – especially the left side – is much more imposing, prominent, and lickable. Err … clickable.

Shoutwire: what do you mean, “your” window?
The bottom of the totem pole? The side of the totem pole? Are you joking? Shoutwire has nothing against sharing … as long as it gets top billing. Right across the top, baby, and yes, that’s our Flash ad making your CPU race. Click on it. Now.

Newsvine: other sites? What other sites?
Aggregator? What’s an aggregator? The news is here – we have the news. We are the news in fact, and there’s no reason to go anywhere else. Just vote already. OK? Or, if you really must, post a comment.

Some context for this post
I wrote this post because I’m tired of going to an aggregator, clicking on a link, and getting my browser window spammed, or new windows generated.

Aggregators, their value, their revenue
Aggregators are supposed to collect news or cool links. Social aggregators apply some mob logic to the equation, but it’s still news or cool links.

The value that aggregators bring is filtering.

There’s a lot out there on the long, long tail of the world wide web. Too much for any one of us to find everything. Too much for any one of us to find everything we’re interested in. And too much for any one of us to find the best of what’s interesting.

Filters let the cream rise to the top. (At least, that’s the theory.)

Since aggregators add value by filtering, they’re entitled to rewards. Money, not to put too fine a point on it. As our eyeballs dangle on strings, fixated on the flickering lights of our favorite filters, they paste ads on our brains. Occasionally, we click on one of them. The aggregator aggregates a few pennies.

That’s OK. That’s cool. That’s good. They’re happy, we’re happy. But. (Isn’t there always a but?)


The map is not the territory
Aggregators are the map. They show us how to get from Bush bashing to techno-hippy news. And we appreciate it. But aggregators are NOT the territory. They’re not the Bush bashing or the techno-hippy news.

The pipe is not the water.
The lense is not the view.
The artery is not the blood.
The reporter is not the story.

When aggregators forget this, they try too hard. They want to be too much. Then they do things like Netscape and Shoutwire and NowPublic: trying to control your browser window.

More than they deserve
When they do this, they are trying to extract more value than they ought.

These aggregators are behaving like old media. They are acting like About, where links always circle the wagon and lead visitors on a merry-go-round inside the walled garden. They are framing other sites’ content … something that I thought we had shunned into nonexistence almost a decade ago.

They are trying to package and profit from others’ work. This is taking more than they deserve. This is hijacking. This is an ownership mentality, not a partnership mentality.

Bottom line: it’s not right.

. . .
. . .

The good guys
Reddit, Spurl, Simpy, and Delicious all open links in the existing open browser window. This is what they should be doing, and they are to be commended for it.

A final note:

I can’t get too worked up about aggregators that open links in a new window. It’s annoying, but those of us who are not newbies know how to open links in new tabs, or already have our browsers set up to do that. It’s the aggregators who try to control our browsing experiences that annoy me.

It’s worth noticing that popurls, the aggregator of the aggregators, also opens links in the same existing window in which the link was clicked. Way to go.

I welcome feedback, on your blog or in the comments below.

Foolproof blog traffic scheme

OK, I think I’ve figured out a foolproof blog traffic scheme. It’s really simple:

  1. Decide that a bunch of really successful bloggers are part of an insular, arrogant, and exclusive club
  2. Invent a term for the club (A-lister will do)
  3. Complain that the club of A-listers is not linking to you
  4. Assert that it’s all a conspiracy
  5. Link to the A-listers so that they’ll notice your puny existence
  6. Bask in the attention as all the A-listers link to you out of a guilty conscience and a need to show they’re still just one of the guys

Foolproof, isn’t it?

(Yes, this post is inspired by the tempest-in-a-teacup started by Seth Finkelstein. No, I’m not saying that this is what he did. If you want the article I did write in response to that issue, here it is: A-lister conspiracy theories and dreams of easy success.)