The big BG is lashing out at Apple’s ad campaign, which portays PC users as old, stodgy, and slightly stupid:
Denying he had seen that particular commercial, Mr. Gates said, “I don’t think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.”
I hate to say – and don’t get all self-referential on me – but anyone who uses the word “dullard” is probably a dullard.
[tags] bg, bill gates, microsoft, apple, ads, advertising, john koetsier [/tags]
“Dullardism” seems to be contagious. Check out Mary Schmidt’s observation on the Vista product launch. It’s more in the category of “The ‘Dull’ Starts Now” rather than the “The ‘Wow’ Starts Now” Maybe BG’s foundation can fund a vaccine. http://www.maryschmidt.com/2007/01/31/product-launches-wow-or-yawn/