Sorry, Bill: you’re dull

The big BG is lashing out at Apple’s ad campaign, which portays PC users as old, stodgy, and slightly stupid:

Denying he had seen that particular commercial, Mr. Gates said, “I don’t think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.”

I hate to say – and don’t get all self-referential on me – but anyone who uses the word “dullard” is probably a dullard.

[tags] bg, bill gates, microsoft, apple, ads, advertising, john koetsier [/tags]

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