news
All my latest writing, reports, speaking, and podcasts around the various internets
420,000 apps just disappeared from the App Store
In April, there were two million globally-available apps on the iOS App Store. In July, that number dropped by about 420,000 apps to 1.6 million...
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Micro-consulting via NFT: announcing the exclusive access John Koetsier NFT
I have minted an NFT. (OK, full disclosure, I’ve done a few of them.) But now, I have minted a specific NFT. A special NFT. An NFT that is not...
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iOS 15 is the delayed detonation of the iOS 14.5 privacy bomb
If you’re not at all engaged in mobile, mobile marketing, or mobile advertising, none of this will make sense to you. But in iOS 14.5, Apple...
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Making SKAN actionable by modeling missing data
If you’re a mobile marketer trying to boost app installs, you’ve had a tough year. Apple’s new privacy restrictions have been good...
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Privacy, consolidation, and context in adtech: Liftoff CEO Mark Ellis
What is an ad network these days? Amazon has an ad network. Uber Eats has an ad network. Doordash has an ad network. Gaming company Zynga owns an ad...
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Apple exec: ‘we are the greatest platform for distributing child porn’
Tesla Bot: Elon Musk reveals humanoid Tesla robot which is apparently not a joke
7 mobile games now make over $100 million every month
3 eternal truths in mobile marketing despite measurement and privacy changes
3 bits of career advice for your kids
AI fitness is boosting eSports stars’ games, says Counter-Strike player JW
A day in the life of a user acquisition manager
Elon Musk: Tim Cook’s refusal to meet cost Apple $640 billion
Softbank leads $200M investment into printable battery-free IoT startup Wiliot
Retail got Amazoned. Here’s why that might be great news for microbrands
Apple just killed (some) app uninstall tracking
Marketing analytics grew 9,400% in a decade. Have we hit peak analytics?
Fastest growing ad networks 2021, biggest hidden gems, and CPI, CTR, CPM...
Fueling the metaverse: Epic Games buys biggest 3D model platform Sketchfab
Manipulating the sine wave of electricity with software
Top 10 apps by downloads and revenue Q2 2021
Tesla wins first, second, and third in Car & Driver’s ‘EV 1000’ race
Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork
Million Doge Disco = Free Dogecoin + Pokemon Go + blockchain + NFTs + AR +...
First-party data at scale: what’s driving consolidation in mobile adtech
Apple’s iOS 14.5 impact: Android ad spend, ATT opt-in rates, ad network...
Smart fabric will make wearable tech truly wearable. Here’s how …
Smart fitness startup FightCamp raises $90M from Mike Tyson, Floyd ‘Money’...
Apple Watch camera: you wanted one … now here it is
Apple’s iOS 14.5 boosted a key Android app profitability factor by 2.5X
Building autonomous robots 10X faster with 3D printing and a modular robotics...
$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android
Fintech 2021: top 100 apps and ecosystem overview
