Don’t bother me with the facts

“People do not care about facts, they care about stories.”

Was just reading Eric Enge’s interview with Seth Godin, and that little tidbit resonates. It resonates strong.

It explains a lot about media and their stories, it explains a lot about successful and unsuccessful marketing, and it explains a lot about good presentations versus bad presentations.

The challenge: deliver the facts you need others to need wrapped in a story that is too compelling to tune out.

[tags] seth godin, interview, eric enge, john koetsier, marketing, facts, stories [/tags]


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