“People do not care about facts, they care about stories.”
Was just reading Eric Enge’s interview with Seth Godin, and that little tidbit resonates. It resonates strong.
It explains a lot about media and their stories, it explains a lot about successful and unsuccessful marketing, and it explains a lot about good presentations versus bad presentations.
The challenge: deliver the facts you need others to need wrapped in a story that is too compelling to tune out.[tags] seth godin, interview, eric enge, john koetsier, marketing, facts, stories [/tags]
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