Worst marketing ever? Best marketing ever?

I love this sign I saw in a art dealer’s window in New Orleans last week:

I still can’t decide if it’s hilarious (that someone who had a “big sale” essentially typed something in Word and printed it from their computer, and pasted a – dirty – 8.5×11 sheet of paper in their window).

Or is it pure genius (simple, clear, obvious, and impossible to miss because it’s exactly where the Open/Closed sign would be in many other small stores).

You decide.


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