I recently sent out a few emails – about a thousand – to tell clients a few details about a program to which they participate.
Imagine my surprise when I started getting calls and emails saying the program website (which I had just checked) was not working. A few minutes sufficed to find the problem:
People were confusing email addresses with web addresses. Ouch!
This hurt, and at first I was a little put out. After all, who doesn’t know that email@example.com is not a web address?
Apparently, my clients.
If wisdom is what you get when you screw up, I’ve gained a little bit today. Test, test, test, test. And when you’ve done, test again. At least run your messages past a few complete technophobes. And adjust based on the result.
It’s not my customers that are stupid. Unless I think that buying from me is a bad decision![tags] usability, email, marketing, messages, test, testing, communication, john koetsier [/tags]