If you don’t really want people communicating on your site … you don’t really want feedback on your articles … you do really want to spam people … you do really want to “monetize eyeballs” … and you don’t really care that your brand is in the toilet …
Then you act very web 1.0 and have a comment registration form like ZDNet’s:
I wanted to comment on Michael Krigsman’s latest pay-attention-to-me-I’m-relevant flamebait article, only to be met by that monstrosity of a sign in form. And it’s only part one!
Note that all fields are required. Odd, for some reason they’re not asking for your credit card too! Perhaps a copy of your fingerprints or DNA would be appreciated.
Nothing says “we don’t care about our users” like a sign-in form that is so completely, so obviously, and so unashamedely commercial and self-serving.
How very web 1.0.
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