This is how you shoot yourself in the foot

If you ever needed a visual explanation of how marketing can shoot itself in the foot, see this:

ad

First line: PROFESSIONAL WEB HOSTING (emphasis added)

Third line: Starting at $4.95/mo (emphasis added)

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. . .

‘Nuff said.

 


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2 CommentsLeave a comment

  • First thing I think of when I see that:
    Professional web-hosting costs more than $5/month.

    Second thing:
    If you’re branding yourself as the “professional” brand, you ought not to compete primarily on price. It’s counter-message. “Professional” means good, solid, dependable, quality, durable, etc. etc., all of which people associate with costing a little bit more than basic consumer-grade goods.