If you ever needed a visual explanation of how marketing can shoot itself in the foot, see this:
First line: PROFESSIONAL WEB HOSTING (emphasis added)
Third line: Starting at $4.95/mo (emphasis added)
. . .
. . .
‘Nuff said.
If you ever needed a visual explanation of how marketing can shoot itself in the foot, see this:
First line: PROFESSIONAL WEB HOSTING (emphasis added)
Third line: Starting at $4.95/mo (emphasis added)
. . .
. . .
‘Nuff said.
Not understanding. Help me with the grok.
First thing I think of when I see that:
Professional web-hosting costs more than $5/month.
Second thing:
If you’re branding yourself as the “professional” brand, you ought not to compete primarily on price. It’s counter-message. “Professional” means good, solid, dependable, quality, durable, etc. etc., all of which people associate with costing a little bit more than basic consumer-grade goods.