Clay Shirky on will people pay for content:
People will pay for content if it is necessary, irreplaceable, and unshareable. Businesses excited about the first five words of that sentence don’t understand how constraining the next seven are.
via McKinsey: What Matters: Will people pay for content online?.
Initially, any new information medium seems to degrade reading because it disturbs the balance between focal and peripheral attention. This was true as early as the invention of writing, which Plato complained hollowed out focal memory. Similarly, William Wordsworth’s sister complained that he wasted his mind in the newspapers of the day. It takes time and adaptation before a balance can be restored, not just in the “mentality” of the reader, as historians of the book like to say, but in the social systems that complete the reading environment.
via Does the Brain Like E-Books? – Room for Debate Blog – NYTimes.com.
Social Signal is opening up the treasure chest and revealing how they make the secret sauce:
Each Concept Jam has three key deliverables:
1. A day-long workshop that engages 10-40 people (employees and stakeholders in a client organization) in a learning and brainstorming process that helps participants develop a stronger understanding of social media tools and strategies.
2. A workshop report summarizing the long list of ideas generated by the workshop (typically 50-100 ideas).
3. An options document presenting 3-6 options for social media projects. These options typically synthesize the ideas prioritized workshop participants, distilling and enhancing each option into a summary concept that our team thinks has strong potential.
